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nBA Pulse: a new social analytics tool

Sherrilynne Starkie

Now I’ve used Radian6 in the past and I like to use Sysomos MAP when undertaking a brand audit, but nBA Pulse offers deeper insight and increased agility in data use. Spike alerts and live annotations will allow brands to make fast, informed, data-driven decisions. Big data: seeing the forest and the trees.

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What every consultant should know about social media analytics

Sherrilynne Starkie

This is because it’s essential to be able to take data and turn it into actionable insight. Every time someone does something online it creates a data point. The job of the analyst is to gather this data and pull together a cohesive picture to identify trends and patterns. Photo by William Iven on Unsplash.

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11 best social media listening tools

Unmetric

The tool sources social listening data in over 80 languages. Synthesio provides engagement data such as tracks views, likes, favorites, replies, retweets, and shares across Facebook, Twitter, Instagram, and YouTube. Synthesio is a dynamic tool with a plethora of features. Pricing: Starting from $800 per month. G2Crowd Rating: 4.5.

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6 Potentially Wildly Inaccurate Observations about Tostitos and Social Sentiment

Convince & Convert

Using Sysomos social monitoring software, we found 500+ tweets mentioning the Tostitos commercial on January 2 and 3. Even with the excellent technology in Sysomos, we still had to manually review all tweets and recategorize a few from positive to neutral, neutral to negative, and so forth. Sentiment Graph for a Talking Bag.

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You Become What You Measure

Social Media Strategery

.” Salmon points to police departments that judge effectiveness on arrests and schools that focus their efforts on increasing standardized test scores as examples of the unintended consequences of yielding decision-making to quantitative data. We use tools like Sysomos and Radian6 to track millions of social media posts.

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Link Love Monthly: Best of March 2011

SocialFish

A Report Card on Web 2 and the App Economy (John Battelle’s SearchBlog). Data: How the Advanced Corporations Spend on Social Business (A Glimpse Into the Future) (Jeremiah Owyang). Things Companies Don’t Want to Hear about Social Media (Sysomos). It’s Time to Call the Social CRM Bluff (Full Frontal ROI). The Art of Social.

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Top 17 Social Media Monitoring Vendors for Business

Socialmedia.biz

Gathering data and listening to conversions on various social media platforms can enable you to make informed decisions that will bring progress and success to your business. Markwire is the owner of Sysomos. It stores the data of its clients in one dashboard, which is easy to use.