Small Business Mavericks
MAY 6, 2015
The Reach, Engagement, and ROI of Content Marketing vs Native Advertising is the subject of new research just given to us on Moz. Researchers took a data-driven approach, comparing the efficacy of native advertising to content marketing. Unsurprisingly, the takeaway is that it depends on your particular situation.
Small Business Mavericks
SEPTEMBER 9, 2013
Did you know you can use Twitter for research? It’s not just a marketing tool. You can use it for keyword research, market research, competitive research, or any kind of research where you need actionable data and information. Never underestimate the power of Twitter for research.
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Small Business Mavericks
APRIL 17, 2015
In this research, assistant professor of integrated marketing communications Lisa Barnard looks at how consumers felt about being tracked. What Has Changed In Targeted Marketing? The change has come with technology that allows marketers to target an individual based on online searches or browsing.
Small Business Mavericks
FEBRUARY 6, 2011
» Is E-mail Marketing More Effective Than Social Media Marketing? It seems that e-mail marketing is still one of the most efficient and cost effective channels available to businesses – that’s both online and traditional brick and mortar businesses. Are The Yellow Pages Outdated?
Small Business Mavericks
AUGUST 14, 2014
Emotions trigger response far more than logic does, especially in marketing. This kind of research/brainstorming session will help you develop them, don’t you think? As time goes on, you add more insights as you get data from ad campaigns, site analyses, etc. Understand Your Customer With This Tool.
Small Business Mavericks
DECEMBER 16, 2015
Content marketing is an ever-changing discipline. If you want your content marketing to succeed, make sure your team members have the following skills: Planning and organization – Your content marketing team will be responsible for establishing and managing your content calendar. Content marketing is a team sport.
Small Business Mavericks
DECEMBER 4, 2013
Google Trends has announced some new innovations in its research tool. The example they use is a comparison in search data between “Harvard University” and “Rice University.” If a searcher misspells an artist’s name, for instance, the old Google Trends wouldn’t include those searches in its data.
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