Later

FEBRUARY 18, 2020

Want to know what free social media management tools the top industry pros can’t live without? Everything on this list will help you with fun things like Instagram Stories and hashtags, as well as managing the nitty-gritty data side of running a business on social. 2 Free Social Media Management Tools: Over.

Social Media Management 104

Social Media Management Social Media Tools URL 104

Sprout Social

NOVEMBER 11, 2021

Marketing teams depend on an ecosystem of tools everyday. Many of the technologies your team relies on were built to integrate and share data with other tools. The social media market is saturated with different integrations, which is why Sprout is thoughtful about our approach.

Social Media Management 125

Social Media Management Social Media Platform Review 125

Oktopost

OCTOBER 10, 2024

What buyers, either B2C or B2B, scrolling through TikTok and buyers perusing LinkedIn have in common is that hordes of marketers are always clamoring for their attention. This metric is commonly monitored in A/B testing to see what ads or social media posts are more likely to get viewers to click.

Report 133

Report Engagement CPC Metrics 133

Hootsuite

SEPTEMBER 16, 2024

Psst: Once you grab your benchmarks, head to our guide to using social media for marketing in education to find out how to action these insights. #1 1 Social Media Tool for Education Meet students where they’re at with the tool that makes it easy to engage, recruit, schedule, measure, and win. Try it today.

Education 89

Education Research Social Media HootSuite 89

Oktopost

JULY 8, 2024

67% of marketers admit they need an up-to-date understanding of their customers’ needs and preferences, which hinders their ability to meet demand generation objectives. Marketers can now access richer data and insights and powerful demand generation tools to leverage them. Why is this crucial?

B2B 105

B2B Influencer ROI Authentication 105

Hootsuite

SEPTEMBER 11, 2024

The answer is, it depends — on your industry, the social networks you use, your audience demographics, and many more nuanced factors. But social media benchmarks can help you get pretty close to a more concrete answer. The Most Trusted Social Media Tool for Healthcare Create and publish posts. Measure ROI.

Research 92

Research Social Media HootSuite ROI 92

Hootsuite

OCTOBER 7, 2024

Wondering which of your social media tactics are working? Busy social marketers need effective social media analytics tools to focus their efforts. What are social media analytics tools? Or they’ll use data from universal benchmarks, instead of your unique performance history.

Analytics 81

Analytics Social Media Tools HootSuite 81

Keyhole.co

OCTOBER 25, 2024

Let’s get started on mastering social media marketing with a well-organized video content calendar! Make sure your goals align with your overall marketing strategy. Consider different video formats: tutorials, interviews, vlogs, product demos—there are many options. Plan your content Next, plan your content.

Video 52

Video Content How To Film 52

Sprout Social

OCTOBER 4, 2021

Social data has become a critical source of strategic insights for businesses of every size and industry. Whether you’re measuring brand health, benchmarking against competitors, or assessing market opportunities, social data provides real-time consumer insights that no other data source can provide.

Data 129

Data Metrics Sentiment Analytics 129

Oktopost

MARCH 4, 2024

In this highly competitive and saturated market, SaaS companies must continuously meet their KPIs, drive customers down the B2B funnel, and ensure they stand out from their competition. 60% of B2B SaaS companies reported their biggest marketing problem is a lack of time and resources. What is B2B SaaS Marketing?

B2B 62

B2B Strategy Marketing Case Study 62

Sprout Social

APRIL 25, 2024

Consider this: When you spend an hour formatting a spreadsheet, you’re losing an hour that you could have spent on your social media marketing strategy. In this article, we’re sharing every social media marketing template we’ve ever made. When you’re already spread thin, every minute counts.

Template 116

Template Templates Social Media RFP 116

Oktopost

AUGUST 1, 2024

By 2027, GenAI will take over 30% of traditional lead generation tasks such as lead scoring and customer data analysis. of marketers state generating high-quality leads is their biggest challenge. Understanding lead data and scoring leads will help you succeed in your lead generation.

B2B 118

B2B Team Social Media Management Analysis 118

Oktopost

JULY 30, 2024

Since your demand-generation activities will determine the content and experiences that form most customers’ first impressions of your brand, it can be helpful to think of it as the foundation on which all of the lower-in-the-funnel marketing initiatives are built. Slow but steady growth? Customer retention? Your biggest sales month ever?

B2B 117

B2B Cost Metrics Social Media Management 117

Keyhole.co

OCTOBER 9, 2024

Any good marketer or brand manager knows that a strong strategy is essential for success. But they are particularly important if your brand is active on social media platforms like Facebook. Content creation/posting capabilities: Some social media monitoring tools also stray into social media management.

Tools 52

Tools Facebook HootSuite Price 52

Sprout Social

JUNE 28, 2023

For today’s marketing teams, it’s nearly impossible to do your work and stay agile without marketing automation. There has never been more customer, competitor or industry data available to marketing teams. In this article, we’ll walk through what marketing automation is, how and why to use it and examples of tools.

Team 116

Team Hubspot Marketing SMS 116

Hootsuite

JUNE 6, 2024

While social listening is more high-level and proactive, social monitoring tends to be more reactive and on a smaller scale. Both social listening and monitoring require specific tools and skills to be done well. Still, both social listening and social monitoring provide valuable data for businesses.

HootSuite 115

HootSuite Sentiment How To Hashtag 115

Sprout Social

FEBRUARY 6, 2024

When I think about social media’s evolution over that timeframe alone, this award underscores the growing value of our product and the essential role social media management plays in businesses today. This information helps to shape our company’s marketing, sales and operational strategies.

Software 121

Software Products Team One Spot 121

Oktopost

OCTOBER 20, 2024

But before you invest in any tool or external support, it’s crucial to know the differences between social monitoring and listening, when to leverage each, and how they can help you reach your marketing goals. Spotting Trends – Identify emerging trends in your industry to adjust your strategies and get ahead of market shifts.

Sentiment 83

Sentiment B2B Patterns Analysis 83

Sprout Social

FEBRUARY 28, 2024

About 88% of business leaders who use social media technology agree it’s a critical tool in their company’s tech stack, according to The 2023 State of Social Media report. From emerging networks to well-established platforms, audiences have a nearly insatiable appetite for social media content across channels.

Social Media 109

Social Media Team Social Media Management Report 109

Social Media Strategies Summit

JANUARY 12, 2023

Higher education social media marketers face unique challenges. Far from managing accounts for one or two brands and sub-brands, they might be responsible for managing social media profiles across dozens — or even hundreds — of different departments. You can’t do it all alone.

Collaboration 227

Collaboration How To Education Team 227

Sprout Social

SEPTEMBER 14, 2023

In marketing, brand awareness is a significant focus—in fact, it’s likely one of your main goals. This is where customer marketing comes in. Customer marketing is one of the most powerful ways you can forge and feed connections with your current audience base. What is customer marketing? In fact, it’s quite the opposite.

Strategy 128

Strategy Brands Content UGC 128

Oktopost

NOVEMBER 16, 2021

What if your Salesforce and social data could come together to create a 360° view of your customer? Our Salesforce integration lets you follow your customers on each and every touchpoint they have with your brand on social and pinpoint their intent in real time. Good stuff. Oktopost’s Influenced Opportunity Report.

Team 125

Team Social Media B2B Samples 125

Convince & Convert

NOVEMBER 15, 2012

Note: they now have similar data for Tumblr, which is very handy). But, TweetReach also suffers from a malady shared by most social media management and analytics software companies, which is that the. They’ll even show you which Twitter users are spreading a particular message the most. Click to read more »

Tumblr 117

Tumblr Social Media Management Software Hashtag 117

Oktopost

AUGUST 21, 2024

No matter how talented your team is, nobody can create a better marketing pitch than your own customers. 82% of consumers are likelier to buy from brands that include UGC in their marketing campaigns. Source What are the Benefits of UGC for B2B Marketing? What is User-Generated Content?

UGC 77

UGC B2B How To Authentication 77

Sprout Social

FEBRUARY 1, 2024

As part of your Facebook marketing strategy , a consistent publishing schedule is essential. Without the help of social media scheduling tools, that means you have to remember to go online each day (sometimes even multiple times a day) to manually publish your content. Sign up for a free 30-day trial today!

Publishing 104

Publishing Tools Brands Facebook 104

Hootsuite

MAY 31, 2023

Are you ready to tap into ChatGPT social media success? Social media managers have suffered too long with tedious, manual tasks. Luckily, ChatGPT, a conversational artificial intelligence (AI) tool that generates human-like content, promises to make social media success more attainable. Book a Demo 3.

Social Media 144

Social Media HootSuite How To URL 144

Hootsuite

MARCH 26, 2024

If there’s one thing social media marketers need more of, it’s time. More time to execute their social strategy, to create content, and to engage with customers. But since you can’t get more time in your day, the next best thing is to use social media collaboration tools to get everything done. Clear data.

Collaboration 101

Collaboration Social Media Tools HootSuite 101

Unmetric

NOVEMBER 4, 2019

Now that social media is mainstream with every company, the demand for marketers with social media skills is higher than ever. The importance of having a dedicated person to monitor a company’s social media presence and derive insights for successful marketing practices is the need of the hour.

Social Media 97

Social Media Social Media Management Sentiment Analytics 97

Hootsuite

FEBRUARY 24, 2023

Salesforce recently announced the retirement of its social media management tool Social Studio. Luckily, you won’t have to look far to find the best Social Studio alternative. Hootsuite does everything Social Studio does and more for a fraction of the cost. Free 30-Day Trial What is Salesforce Social Studio?

HootSuite 96

HootSuite Social Media Management Tumblr Hashtag 96

Oktopost

SEPTEMBER 19, 2024

In B2B social media marketing, this raises a classic dilemma: Should companies embark on a long trip to organic growth and slowly build up an engaged audience, or should they jump on the high-speed train of paid ads to speed up conversions? Source What is organic social media?

Organization 71

Organization Resources Social Media B2B 71

Sprout Social

AUGUST 26, 2020

So you’re ready to bring on a new social media manager to help your brand or agency’s marketing efforts. This is why it’s so important to know how to train social media managers and properly onboard a new social media team member. Flexibility. Organization.

Team 142

Team Social Media Social Media Management How To 142

Sprout Social

FEBRUARY 29, 2024

In business, artificial intelligence (AI) is more than just a trend; it’s a crucial tool reshaping how we approach marketing and customer engagement. According to our research , nearly 9 out of 10 business leaders are gearing up to boost their investments in AI and machine learning (ML), especially in marketing. Why this surge?

Patterns 126

Patterns Sentiment Analysis Proposal 126

Keyhole.co

OCTOBER 7, 2024

If the answer to all questions is “yes,” you, too, understand the importance of social proof and know just how impactful it can be in a sales decision. What is social proof? According to Louisa Zhou’s data , 92% of B2B customers agree that positive reviews help them make purchase decisions. Let’s dig in!

Badge 52

Badge Case Study UGC Review 52

Hootsuite

MARCH 2, 2022

Let’s talk about why it’s important to understand social media marketing for retail brands. Nearly three-quarters ( 74.8% ) of the world’s population over the age of 12 use social media. Those people are engaging with retail brands on social. But that’s not the only social media impact on retail brands.

Retail 113

Retail Social Media Brands Tips 113

Oktopost

MARCH 23, 2020

B2B marketing and sales professionals are fighting a daily battle to convert a finite number of leads. This is why automation of B2B marketing and sales activities appears inevitable. It’s clear that organizations looking to scale up embrace automation tools and solutions to boost their marketing and sales operations.

Marketing 99

Marketing Metrics B2B Software 99

Keyhole.co

OCTOBER 15, 2024

Community management aims to build strong relationships. How is this different from social media marketing? Social media marketing promotes products and services using targeted campaigns to boost sales. On the other hand, community management aims to create a supportive, interactive online space.

ROI 52

ROI Communities Social Media Strategy 52

Hootsuite

NOVEMBER 7, 2023

Social listening tools are some of the most important for any social media marketer to master. Simply because of the vast amount of data they provide about your brand, your audience, and your competitors in real time. Why do marketers need social listening tools?

Brand Monitoring 113

Brand Monitoring Tools Brands HootSuite 113