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Audience engagement: What it is and tips to improve it

Sprout Social

In general, audience engagement, and social media engagement in particular, isn’t easy to come by. Social media users’ feeds are flooded with content competing for their attention. But when you hit the right chord, you can expect increased brand health, higher-quality leads and an active social following.

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4 ways to advance your agency with your social media strategy

Sprout Social

If you work for a social-first agency, you’ll know better than most the importance of a strong presence on social media. But even if your agency doesn’t offer social media services to clients, don’t overlook social for your own business. . Use social data to inform business decisions.

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Trends for 2012: Social Media Intelligence

Proactive Report

I saw one today in the Huffington Post that caught my eye because I agree with the 4 trends Beverly Macy highlighted: The rise of Social Intelligence. Content curation. Social media education and training. Social Intelligence. Social Media Intelligence is definitely a trend to watch in 2012.

Trends 103
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9 effective customer retention strategies that work in 2021

Sprout Social

Zendesk acknowledges this, providing new customers with a variety of on-demand webinars to fully understand their products’ features. And of course, promoting these materials and how-tos is central to the brand’s social media strategy. Speed up and step up your social customer care. You’re invited. ??.

Strategy 120
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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

While alterations to search algorithms are helping to bring this to fruition, social media has been the real game-changer, placing the power of relevance distinction in the hands of the consumers. Package for Consumption Observe what types of content social media users are interacting with and where.

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How to Transform Your Customers into Brand Advocates

Pixlee

Go beyond just resharing a picture from a customer on your brand’s Instagram and consider social media contests , on-site inspiration galleries , and video content when you’re building a UGC strategy. Pixlee allows brands to source, permission, curate, and publish UGC from social media and direct uploads to your site.

Brands 52
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B2B Employee Advocacy Best Practices

Oktopost

By sharing company-related content to their personal social media profiles, employees amplify a company’s message. This is exactly why employee advocacy is so powerful: your team is the key to unlocking the true potential of social media marketing. Social Selling. What is Employee Advocacy.

B2B 147