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When content calendars are not the answer

Janet Fouts

The calendar may include links to existing resources like e-books and white-papers, videos and other downloads. This content may be curated from relevant news stories, breakthroughs in the industry you are related to, regulatory issues or re-shares to support the people within your networks. All good right? Bottom line?

Content 139
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How H&R Block Activated 90,000 Seasonal Tax Pros in Social Media

Convince & Convert

This week: From ExactTarget , a free white paper called “ 3 Truths Every CMO Needs to Know About Social Media and the Customer Experience “ From Expion , a case study about how H&R Block mobilized 90,000 tax professionals in social media using Expion to guide their activity. News needs fact-checkers and curators.

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15 Things Smart, Social Savvy Business Marketers Never do on Facebook

Pam Moore

Your online community will respect and thank you for the valuable information that you are taking time to curate for them. Supporting Resources: Digital Body Language: 105 Factors Impacting Your Personal and Business Brand (white paper). Invite people to play games with you. Take credit for other people’s work.

Facebook 113
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5 Alternatives to LinkedIn Elevate for Superior Employee Advocacy

Socialmedia.biz

Using an algorithm and/or manually curated links, LinkedIn Elevate finds content that your target audience likes and suggests it to your team members. You can create a content library where you add blog posts, job listings, white papers, press releases, etc. either directly or with their browser extension. Image source: [link].

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5 Alternatives to LinkedIn Elevate for Superior Employee Advocacy

Socialmedia.biz

Using an algorithm and/or manually curated links, LinkedIn Elevate finds content that your target audience likes and suggests it to your team members. You can create a content library where you add blog posts, job listings, white papers, press releases, etc. either directly or with their browser extension. Image source: [link].

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The 12 Best Chatbot Examples for Businesses

Hootsuite

Source: Acquire White Paper. They implemented a feature allowing “customer care agents to curate personalized shopping carts for customers and share with them via DM, giving a personal touch to the e-commerce experience.”. Then the sales team can follow up with live chat and video product walkthroughs.

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10 B2B social media post ideas to stand out in a crowded social landscape

Sprout Social

Curate third-party thought leadership. And finally, curating third-party content reduces the burden on your creative teams to always create new content. to drive conversion-focused content like webinars or white papers. Asana Rules!? Now it's even easier to set up #automation workflows with your favorite tools.

B2B 137