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When content calendars are not the answer

Janet Fouts

The calendar may include links to existing resources like e-books and white-papers, videos and other downloads. This content may be curated from relevant news stories, breakthroughs in the industry you are related to, regulatory issues or re-shares to support the people within your networks. All good right? Bottom line?

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How H&R Block Activated 90,000 Seasonal Tax Pros in Social Media

Convince & Convert

This week: From ExactTarget , a free white paper called “ 3 Truths Every CMO Needs to Know About Social Media and the Customer Experience “ From Expion , a case study about how H&R Block mobilized 90,000 tax professionals in social media using Expion to guide their activity. Listen Now .

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5 Alternatives to LinkedIn Elevate for Superior Employee Advocacy

Socialmedia.biz

While the other popular social networks only seem to be copying each other ’s latest top functionalities, LinkedIn stands apart in this regard. After all, the B2B value of social media use is completely different from B2C uses. Smarp offers a responsive web app, as well as native apps for Android and iOS. Dynamic Signal.

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5 Alternatives to LinkedIn Elevate for Superior Employee Advocacy

Socialmedia.biz

While the other popular social networks only seem to be copying each other ’s latest top functionalities, LinkedIn stands apart in this regard. After all, the B2B value of social media use is completely different from B2C uses. Smarp offers a responsive web app, as well as native apps for Android and iOS. Dynamic Signal.

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The 12 Best Chatbot Examples for Businesses

Hootsuite

Bonus: Learn how to sell more products on social media with our free Social Commerce 101 guide. And you can incorporate chatbots to help with customer service even on social media. Source: Acquire White Paper. Take a look below and get inspired on how to use this technology to your advantage.

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15 Things Smart, Social Savvy Business Marketers Never do on Facebook

Pam Moore

It is is as important to understand not only best practices but also worst practices that can damage your personal brand, corporate brand and business success when it comes to social media, business and life! Here are 15 things that smart, social savvy business marketers never do on Facebook. . Post things just to get attention.

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37 Free Marketing and Social Media Classes to Elevate Your Skills Today

Buffer Social

When I first started out with digital marketing, I was blown away by the sheer amount of online marketing resources and social media classes. The list here includes free online courses in a number of social media-related topics and disciplines. Free Online Courses to Learn and Improve Your Social Media Marketing Skills.

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