One efficient marketing strategy is to write white papers and attract leads towards your landing pages. This article describes how to capture leads by crafting effective white papers. What is a White Paper? Writing a informative white paper isn’t easy. And creating a white paper that attracts leads is more difficult as it should not be like a marketing product. Although there is no standard definition for creating a well formatted white paper, different people develop them in various styles and content. MORE >>

” Feeding The Content Marketing Beast – 7 Places to Find Cheap Content by Heidi Cohen. This doesn’t have to be obvious and it doesn’t have to be smothered all over the thing, but it should be there somewhere,” such as links to white papers or other related assets at the end of a blog post or report. ” Among other findings: • Business buyers are most active in sharing content on forums, LinkedIn and blogs; • Younger members of the buying team are most likely to read white papers and blogs, and attend webinars; and. ’ Yawn. ”). MORE >>

As I’m writing a lengthy white paper on content marketing and the strategy behind it, I’m finding some nice tidbits that you should know.  Without content to feed the media, PR is useless. In a white paper I will publish very soon, my research has identified 10 content sources you may have missed. Stay tuned for the release my white paper on public relations and content marketing. Finding new content sources can be challenging. For any communication campaign strategy, you will develop content. Industry News. Advice. Commentary. MORE >>

Optimize White Papers – Document sharing is a great way to  increase awareness of your company’s products and services, build inbound links to help boost SEO, and drive traffic to your website. If your company isn’t posting your B2B white papers on Scribd , you need to start doing it now. Within one hour of us uploading a  demand generation white paper for our company, we received a Google Alert informing us that Google picked it up on Scribd. Plus, if the White House can use Slideshare, you can, too. Now that’s quick! Blogs have both. MORE >>

Marketing to the professional tradesman in the Construction, Industrial and MRO markets Home About Me Contact Market Overviews Newsletter Podcasts Services White Paper: Overview of the Industrial/MRO Market Sonnhalter is deeply involved with the professional tradesman. We recently completed an overview of the Industrial/MRO market. The The purpose of the document is to give the reader a quick snapshot of the industry, its players and trends for 2010. Highlights include interviews with editors of the top two trade publications. take my survey [link]. Blog at WordPress.com. MORE >>