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How To Organize A Brand Hackathon (And Why) – Interview With Betabrand’s Chris Lindland

The Realtime Report

Insights Social Media Case Studies Betabrand brand apps brand hack brand hackathon crowdsourcing online retail retailWe recently ran a post covering the  Facebook-powered sock insurance program  from Betabrand, maker of geek chic such as the Executive Pinstripe Hoodie  and the Nauseating Holiday Pants. You don’t own your brand: your customers do. And The mission?

Get Happy: Putting Yourself into Your Brand’s Personality

Convince & Convert

Debbie Gioquindo and Keryl Pesce , co-founders of Happy B h Wines , join the Social Pros Podcast this week to discuss the powerful story behind their brand’s origins, the crowdsourcing approach that helped their business bloom, and some wacky giveaways that have earned them some well-deserved attention. This crowdsourced approach got wine lovers invested in their brand early.

Six Links Worthy Of Your Attention #53

Twist Image

"In addition to being a pretty funny video with a lot of truth to it, this is notable as a crowdsourced effort: the creators credit a subreddit with providing most of the lyrics. Every retailer now looks to Apple as the gold standard for what a retail experience should be. They didn't spend much time thinking about the revenue per square inch like most other retailers do.

Generating a Buyer Persona with Facebook Advertising

Buzz Marketing for Technology

In reality few have them – some retail firms I have spoke to have them, luxury goods firms typically have them but its rare for a  technology firms to have them? Tags: Advertising Crowdsourcing Facebook Marketing Social Media Social Networking Strategy behavioral targeting So do you have buyer personas at your company? Not any more …. How … Facebook! Tweet This! Digg this!

Marketing Trends for 2011

Blue Focus Marketing

Consumers in greater numbers are using their mobile devices to assist in-store shopping, from browsing retailer websites to scanning barcodes to get product and price comparison information, to checking in to search for deals.”. Trends Crowdsourcing Marketing Marketing Technologist Social Media Marketing“It’s all about protecting and nurturing the brand&#. Advice:  ROI?  R.E.M.

12 (of the) Best Guides to Marketing on Pinterest of 2013

Webbiquity SMM

more time on Pinterest than Linkedin. • 90% of US online specialty retailers use Pinterest; that’s an 81% increase since 2012. • 93% of Pinterest users are women. Crowdsource.”) Which social network was fastest to reach 10 million users, and now has 70 million members worldwide? Which social network saw its membership outside the U.S. grow 125% in 2013? Foster engagement? Share.

How badges help news websites build community, make money | Poynter.

Better crowdsourcing. You can give a badge to reward someone for contributing to a crowdsourcing project. At Badgeville, we’re working with a wide range of customers in media & entertainment, education, retail, health, and many other verticals seeking to increase customer engagement. Mashable awards badges to users who share content and subscribe to news topics.

Badge 41

2012 Social Media Business Trends

Blue Focus Marketing

posed this question to several industry experts (crowdsourced the community) and here is what they had to say: ….for for crowdsourcing? 2012 will be the year that “Crowdsourcing” stops becoming a buzzword and starts becoming one of the most cost effective ways for small to medium sized business to engage their stakeholders. for retail? for building communities? Peter H.

Making Data Relevant: The New Metrics for Social Marketing

link] How Social Data and Mobile Tech Can Improve the Retail Experience [.] of the importance of getting this right.More Social Media Marketing Resources from Mashable: – Making Data Relevant: The New Metrics for Social Marketing – 5 Key Tips for a Successful Social Media Content Strategy – 5 Creative Facebook Places Marketing [.] Have an account? Not many, right? link] [.]

The 2011 #Nifty50 Top Twitter Men Reprise

Webbiquity SMM

Supply chain expert and social networking pro Jeff Ashcroft is a key thought leader in many fields including retail, supply chain & disruptive technologies. Epi is a pioneer in the crowdsourcing ad model, and Founder & CEO of Ludvik + Partners @LAdvertising in NYC. Philip’s passion in life is crowdsourcing. But, by no means, is this list complete. Adam L.

How to ignite your business with Twitter: The X Factor

Blue Focus Marketing

Crowdsourcing ideas, products, etc. Leveraging Smart Phones and Smart Apps. A new survey from the National Retail Federation (NRF) tells us that more than half of smart phone owners say they will use their device to “research products, redeem coupons and use apps to purchase holiday gifts” Consumers have learned to rely on their phones to help them do more.

What the Future Holds for B2B Social Media Marketing

With that said, here are my three key points to remember about the future of social media for B2B companies: B2B social media will be less about marketing and more about thought leadership and crowdsourced feedback. Thought leadership & crowdsourced feedback are becoming more and more important, not just in current engagement, but really over-the-hurdle engagement, as in, what's right around the corner. Dell Embraces Tablets and the Cloud iPhone Coming to Target Retail Stores Drupal Founder on Why Open Source is. Learn more. Social media is capable of so much more.

2011 #Nifty50 Top Twitter Men

Blue Focus Marketing

Supply chain expert and social networking pro Jeff Ashcroft is a key thought leader in many fields including retail, supply chain & disruptive technologies.   Epi is a pioneer in the crowdsourcing ad model, and Founder & CEO of  Ludvik + Partners @LAdvertising in NYC. Philip’s passion in life is crowdsourcing. But, by no means, is this list complete. Adam L.

3 Tips for Maximizing Engagement With Facebook Likes and Shares

Example of an Effective Application of Both “Like&# and “Share:&# Specialty outdoor retailer Giantnerd recently published data showing how social sharing has doubled traffic from Facebook. For example, a children’s apparel retailer could promote an end-of-season sale to “Likers&# of its winter coats. Captivating Works of Crowdsourced Art 7 A/B Testing Resources for Startups. Contact Us Submit News Contact Us Write for Us Spark of Genius Series Mashable | The Social Media Guide Social Media Mashable on Facebook Join Us! November 8, 2010 David A. David A.

Mix of Social Media Trends 2011

Is the next stage of pricing pandemonium completely transparent pricing where consumers see manufacturer's cost, wholesale and then retail all next to each other? It's hard to suggest a crowdsourced idea program like Ford's Your Ideas* without understanding IP legal issues and how the core product design team approaches innovation. Which doesn't make it wrong. ").

Musical serendipity in a digital world….

The Way of the Web

Adam’s experience is that record and book shops provide an element of serendipity missing in online retailers, and this is also a familiar comment on news services, and information via social networks which connect you with friends likely to share your world view. He’s also a very keen photographer, which itself is an interest rooted in technology and gadgets.

Six Links Worthy Of Your Attention #224

Twist Image

Amazon''s crowdsourced publishing platform will launch soon for mystery, romance and sci-fi authors - Gigaom. Disruption of retail. Is there one link, story, picture or thought that you saw online this week that you think somebody you know must see? Reddit. "The book The Hot Zone is a chilling story of America''s last Ebola outbreak. That one didn''t get any people, just monkeys. But it''s still a great cautionary tale, and required reading for medical students. " (Alistair for Hugh). Exodus - Aeon. "My wife sent me this. Here''s hoping our doubts are unfounded."

What Social Media Lesson Did Gap Learn?

Direct Marketing Observations

Clothing retailer Gap decided to change logos. They decided to go from this… To this… Ouch… Without really knowing the full back story but having a good feel for when major retailers and companies crowdsource new ideas, I think it’s safe to say that Gap really didn’t reach out to its user base to find out what they might think. Yes but. Where?

eCommerce Chargebacks and Remedies

Atom Thought

According to a recent report (Oct, 2008) by CyberSource (a leading payment & risk management services company), a record USD4B were lost due to online scams by online retailers in 2008. The silver lining in the above is that retailers have managed to restrict the percentage fraud under 1.5% CrowdSourcing- The New Social Media Mantra to Sell Better! since 2006. But with rising unemployment and recession, we might see a rise in ecommerce fraud in 2009. The impact of fraud is not just restricted to the USD4b, but it goes beyond that figure. What is Chargeback? Remedies.

Social Pros 26 – Richard Owen, Satmetrix

Convince & Convert

picked up a nasty cold when I was gone for last Monday’s show unfortunately, but I’m pressing through with the help of a crowdsourced regiment from Facebook. So, we’ve got that trajectory where as we get, for example, into retail banking, which is a big area we see for this. This is Episode 26 of the Social Pros Podcast : Real People Doing Real Work in Social Media.

Open 24 Hours: Marketing Messages Are Everywhere

Spin Sucks

Retailer Banana Republic paid tribute to the series in its fall 2009 collection and is sponsoring a casting call for a walk-on role in Season 5. Crowdsourcing Means More Work for You, Not Less Marketing Your Business through the Use of Podcasts Spin Sucks Relaunches! Our office is open 47 hours a week. But each of us works 24 hours a day. Have you stayed in a Hampton Inn lately?

Blogs are Becoming the New Front Door for Prospects: Is Yours Open?

Personal Branding: The five elements of being seen as a thought leader through crowdsourcing Marketing Research: Cold, hard cash versus focus groups Social Marketing: Twitter contest boosts followers 43% Online Marketing: Cyber Monday reactions from 17 of your consumer marketing peers Archives January 2011 2011 2010 2009 2008 2007 2006 2005 2004 2003 2002 2001 2000 Sherpa Bloggers Adam T.

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Tying Together Social Media and Corporate Social Responsibility July 6th, 2010 |Written By: Laura Hall | View Comments Tweet Guest post by Laura Hall , Managing Partner at PainePR. The most efficient way to do this today is online. Don’t be Shy. Share it! By transparent, I mean keep it real and no lip service.

The Truth About the iPad | Blogging and Content Creation | Social.

Convince & Convert

More from Convince and Convert The 39 Social Media Tools I'll Use Today Why You’re the Key to Social Media Success The Chicken and the Egg Social Media Conundrum Convince and Convert Recommends Alexandra Kirsch and the Perfect Blogger Pitch (Danny Brown) The Hilarity of Working From Home (The Arkayne Blog) Why Loyalty and Mobile Marketing is the Future for Retail (Danny Brown) Tagged as: Apple , content creation , Convince and Convert , ipad , jay baer Did you enjoy this blog post? sure am. But progress sometimes comes in half-steps, and the remote control revolution was gradual.