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How 5 retail brands are stealing the show online

Audiense

Digital innovators are changing the face of marketing for fashion retail brands. Be it using Twitter to tell a story or crowdsourcing content on Instagram, more brands are shifting their focus toward integrated marketing campaigns that allow them to generate buzz around new products and strut their stuff–both offline and online.

Retail 86
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What Social Media Lesson Did Gap Learn?

Direct Marketing Observations

Clothing retailer Gap decided to change logos. Throughout all the major social media platforms and channels of course. Tags: branding social media Gap Gap logo. We identify with this… So here’s what happened. They went off. And it wasn’t pretty. These are the times that we live in. What do we do?

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10 Ideas for Holiday Campaigns on Social Media

Likeable

People love to tell their stories and share their opinions on social media. Filters are a low-cost, high engagement way to tap into the spirit of the season with a soft touch, even if your brand doesn’t have a retail presence. However you show your spirit on social media this season, don’t forget to engage with your followers.

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Get Happy: Putting Yourself into Your Brand’s Personality

Convince & Convert

Debbie Gioquindo and Keryl Pesce , co-founders of Happy B h Wines , join the Social Pros Podcast this week to discuss the powerful story behind their brand’s origins, the crowdsourcing approach that helped their business bloom, and some wacky giveaways that have earned them some well-deserved attention. Listen Now .

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Generating a Buyer Persona with Facebook Advertising

Buzz Marketing for Technology

In reality few have them – some retail firms I have spoke to have them, luxury goods firms typically have them but its rare for a technology firms to have them? Can your social media activities cost you your job? So do you have buyer personas at your company? Not any more …. Stumble upon something good? Share it on StumbleUpon.

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Create a Customer Experience Strategy [FREE TEMPLATE]

Hootsuite

This in-depth guide on social media competitive analysis may give you some inspiration on how to tackle your customer experience research. Social media customer service is extremely important. Send out surveys to crowdsource sentiment on your brand, your customer experience, and products or services.

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Complete Guide to Instagram eCommerce in 2022

Hootsuite

Social commerce is a subset of eCommerce. It involves buying and selling over social media. And to crowdsource sentiment on your brand. Brands on social media have the added benefit of giving people a place they can easily contact you and where you can reach out to them. What are Instagram eCommerce tags?

Instagram 119