work-life-productivity 
Jon Loomer
MAY 23, 2023
If your goal action is a purchase, you could technically add a couple of metrics here as well: Total Value Return on Ad Spend Especially if you sell many different products of varying price points, value and ROAS are critically important. Bottom line is this: Whether or not your campaign is working is expressed through your primary metrics.
Ignite Social Media
MAY 6, 2020
I’ve been working on nothing but social media marketing for brands since 2007 and one thing hasn’t changed. Brands are still typically in search of digital marketing ROI. Many brands want to know that if they invest, for example, $20,000 in a marketing program, they are going to drive more than $20,000 in sales.
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Hootsuite
JUNE 28, 2023
Social media marketing for doctors is the new Yellow Pages. The wild west of advertising on social media can seem like extra work on your busy plate or simply not for you. Social media marketing for doctors presents tons of opportunities. Here are 8 reasons why social media marketing makes sense for doctors. Measure ROI.
agora pulse
MAY 29, 2018
Many moons ago, prior to starting my social media agency Contentworks , I worked as a social media manager for a large financial institution. I was spending €3,000 per month on content marketing and social media. This is how your boss will be thinking so you need to work with that. Establish CPC to Prove Social ROI.
agora pulse
MAY 29, 2018
Many moons ago, prior to starting my social media agency Contentworks , I worked as a social media manager for a large financial institution. I was spending €3,000 per month on content marketing and social media. This is how your boss will be thinking so you need to work with that. Establish CPC to Prove Social ROI.
Hootsuite
NOVEMBER 8, 2021
ROI, or return on investment, has become the holy grail of social media marketing. But while the quest for social marketing ROI is not a linear journey, it also needn’t be as convoluted and futile as the quest for the holy grail itself (at least not the Monty Python kind, ya know). Cost per click (CPC) for paid social.
Koka Sexton
FEBRUARY 26, 2019
The concept of marketing has become firmly established in our lives over the past decades. We can surely consider that using various marketing tools is a necessary condition to build the business and to make it succeed. All this requires a marketing campaign. You might be a good tactician, but it doesn’t work in long running.
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