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Most Social Media Ads Reach Only 5% Of Their Target Audience

The Realtime Report

Are marketers effective in identifying and choosing target audiences when creating their Facebook and Instagram ads? The key measure used in Sotrender’s research was audience saturation (also known as Facebook audience share), which reflects how effective marketers are in reaching their target audience on Facebook. Methodology.

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Is Facebook advertising worth it?

Sherrilynne Starkie

Is Facebook advertising worth it? The numbers speak for themselves: about 3 million businesses are spending more than $30 billion on Facebook ads each year. Facebook ads are radically different from mainstream media and other digital platform ads. Facebook offers the opportunity to serve the most relevant ad to each user.

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What in the World … ! Surprising Facts About Reddit Ads

agora pulse

When we say “paid social,” the first thing that jumps to mind is usually Facebook and Instagram, maybe with some Twitter, LinkedIn, or Pinterest Ads in there. So, it might help you reach users who aren’t on Facebook or Instagram quite as often. There Are Different Types of Ad Placements. Right-hand sidebar.

Reddit 115
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12 Facebook video metrics brands need to benchmark right now

Sprout Social

Ever wondered if people loved watching your Facebook videos? These are all great questions to ask when you’re using videos for your Facebook marketing strategy. And your Facebook video metrics can give you the answers you need. So what are the video metrics you need to track on Facebook? Video views. Engagement.

Metrics 124
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Facebook Account Optimization and Organization Techniques

Jon Loomer

Facebook has been more volatile lately, and for many advertisers, it’s difficult to pinpoint what’s causing the mixed results. Most Facebook advertisers have their own system of optimization and organization, but in my experience, “system” is a loosely defined term. What types of ads am I running?

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LinkedIn vs Facebook: Which Will be Better for B2B in 2021?

Oktopost

When you think about Facebook, what comes to mind are probably things like fake news and your cousin’s awkward family photos. So how can Facebook compete with LinkedIn—a professional network geared toward facilitating business relationships—when it comes to B2B marketing? Facebook vs LinkedIn by the numbers. Not so much.

B2B 150
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How to Do a Facebook Audit in 30 Minutes or Less

Sprout Social

When was the last time you looked at your Facebook Page’s settings? Facebook is constantly adding and removing features for businesses. Spending half an hour or less to complete an annual Facebook audit will ensure you’re still on-brand despite all the changes happening on the platform. Facebook profile and branding audit.

Facebook 117