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Buzzwords Decoded: 32 Social Media Marketing Terms Explained

Ignite Social Media

While influencer marketing is generally focused on positive praise for products, “de-influencing” is when influencers or content creators share advice on which products they think you should not buy. What does CPA mean? CPA means Cost Per Acquisition. The lower the CPA, the more viable the business is generally.

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Reddit’s Big Move on Money-Making Features: Here’s What You Need to Know

The Realtime Report

A study by AdEspresso found that automated bidding strategies, similar to Reddit’s “Maximize Conversions,” led to a 15% reduction in cost per acquisition (CPA) compared to manual bidding. By incorporating product ads, dynamic ads, and catalog sales, the platform is catering to diverse marketing needs.

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Looking at Facts for Product Claims

Socialmedia.biz

The kinds of claims marketers can make, especially when it comes to products that can be used on or in the human body, are tightly regulated by various agencies. Regulation of claims is done to ensure products are not misleading in how they present themselves. Some words don’t mean what you think. Lookout for buzzwords.

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Turning Facebook Analytics Into Action

Jon Loomer

You could use that ad to explain more about what you do, what makes your product or service different, or launch a video describing it. Sometimes users put something in their carts as they’re considering that product, so why not ask if you can be helpful? Their CPA goal is $20. Their average order value is ~$40.

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How, When, and Why You Should Hire an Accountant or Bookkeeper for Your Small Business

The Realtime Report

If you have the liquid cash available to pay a CPA or bookkeeper, then you should go ahead and do so. There are many reasons why you should hire a CPA or experienced bookkeeper to handle your business finances. Free up your time so you can devote more time and energy to making your product or service the best it can be.

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Bid Strategies Best Practices for Meta Advertising

Jon Loomer

This means that there is no concern given to your CPA, Return on Ad Spend (ROAS), or the amount of the bid. This is the best place to start with a new campaign or product. Ecommerce brands with a deep catalog of products with varying prices and a higher ads budget may be the best fit for this approach. When should you use this?

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How Political Ads May Impact Paid Social Campaigns

Ignite Social Media

In preparation for this increase, it’s a good idea to determine what you’re comfortable with from a CPM and CPA standpoint. If costs continue to creep up and exceed your maximum CPM or CPA, consider implementing changes in your social strategy. When using this type of bidding, you will still need to make sure to keep an eye on spend.

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