Jon Loomer

MARCH 27, 2022

It has to do with unranked events. My custom report consists of about 30 metrics in all, from standard Facebook ads metrics to standard events and custom conversions. And there, of course, is the potential issue. Ranked and Unranked Events. Unranked events, though, won’t be sent. You aren’t alone.

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Eventful Report Facebook Aggregator 202

Sociallyin Insider Blog

APRIL 24, 2020

Promoting your event on social media: where do you start? If you feel like there’s an endless list of things to do to make sure you’re on the right track and drumming up ticket sales and attendance is becoming tedious, this social media event marketing crash course is for you. 5 Creative Ways to Social Media Event Promotion.

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Jon Loomer

APRIL 5, 2022

The process of adding standard events can be confusing and overwhelming for some publishers. Automatic Events can help. Let’s explain what Automatic Events are and how you can turn them on. What Are Automatic Events? Facebook detects these events through contextual activity happening on your website.

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Jon Loomer

FEBRUARY 15, 2022

One way to do this is by creating an audience based on event frequency. In this post, we’ll walk through how to isolate your audience based on the frequency of events executed. But, I’ll also give you the tools to dig deeper and create audiences based on event parameters. Select an Event.

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Eventful API Facebook Aggregator 199

Jon Loomer

MARCH 8, 2022

We need to talk about the Pixel Event Setup Tool. The Event Setup Tool allows advertisers to add standard events for conversion tracking to their website without code, which is pretty great. I first wrote about the Event Setup Tool when it came out more than three years ago. Events by URL. You then select an event.

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Jon Loomer

JULY 26, 2021

One of the biggest Facebook advertiser complaints related to iOS 14 changes and Aggregated Event Measurement is the limitation to eight events per website for optimization purposes. The 8-Event Limit. Only these eight events would be allowed for optimization. Problems Related to 8-Event Limit.

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Eventful Campaign Aggregator Facebook 196

Jon Loomer

SEPTEMBER 8, 2020

To make the most of the pixel, you need to utilize Facebook pixel events on your website. Not only must you utilize events, but you must do it right. This post is your introduction to Facebook pixel events. It will help you better understand what pixel events are and how to use them. What Pixel Events Are.

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Ignite Social Media

JUNE 1, 2022

We get it — almost everything is hosted online, from social gatherings, conferences, and events. . The pandemic has shaken up some of the ways we have done events in the past, but it also opens many opportunities to fuel our desire to learn, stay connected, and witness events at your four-cornered screens. Pre-event Tactics.

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Eventful Social Media Marketing Influencer 161

Jon Loomer

FEBRUARY 8, 2023

That’s why custom pixel events are so important. What I’m going to describe is done with custom events and Google Tag Manager. Once you create such an event, you can use this for reporting, optimization, and targeting. I wrote about these custom events nearly three years ago. Then paste your base pixel code.

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Jon Loomer

SEPTEMBER 29, 2020

In particular, the images for our page, group, and event. Let’s take a closer look at the image dimensions to use for your cover images (for page, group, and event) as well as your page profile image. Of course, that doesn’t mean it will display the same way everywhere. Facebook Event Cover Image.

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Groups Groups Eventful Facebook 209

Jon Loomer

SEPTEMBER 29, 2020

In particular, the images for our page, group, and event. Let’s take a closer look at the image dimensions to use for your cover images (for page, group, and event) as well as your page profile image. Of course, that doesn’t mean it will display the same way everywhere. Facebook Event Cover Image.

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Groups Groups Eventful Facebook 173

Jon Loomer

APRIL 24, 2019

A few days ago, I wrote about Facebook’s new Event Setup Tool that simplifies adding pixel events to your website. This is a huge development because Facebook pixel events aren’t fully utilized by marketers as they should be. Why do you need to use pixel events? How can events benefit your marketing?

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Social Media Today

SEPTEMBER 1, 2021

With demand increasing, LinkedIn is adding a new networking and personalization element to LinkedIn Learning.

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Jon Loomer

JUNE 9, 2020

During the past couple of weeks, I’ve walked you through how to create custom Facebook pixel events that allow you to track, optimize for, and target visits based on time spent on a page and scroll depth. We want Facebook to fire an event as a visitor progresses on a page related to scroll depth. The reason for this is simple.

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Jon Loomer

SEPTEMBER 8, 2020

To make the most of the pixel, you need to utilize Facebook pixel events on your website. Not only must you utilize events, but you must do it right. This post is your introduction to Facebook pixel events. It will help you better understand what pixel events are and how to use them. What Pixel Events Are.

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Eventful Facebook Conversation Advertising 84

Jon Loomer

DECEMBER 2, 2017

In this post, I’m going to provide a few examples of some powerful Facebook Analytics reports and how it all comes back to the Facebook pixel and Events. Ultimately, I’ll help you understand how to get those Events set up so that you can start getting the most out of Facebook Analytics today. Set Up Facebook Events.

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Laurel Papworth

JUNE 7, 2023

This is a free educational event on artificial intelligence and is recorded if you are unable to attend. This is a virtual web event, hosted by Dr Andrew Rochford & broadcast online on Wednesday 7 June, 1pm – 2pm. Please register. For more information contact Harrison.AI.

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Laurel Papworth

APRIL 29, 2023

I’ve been thinking about Blockchain and event management, and 24 types of NFTs. “The podcast discusses the power of oratory and how public speaking events can inspire change and bring new ideas to the forefront. I’m the Australia Post of Events, if you like. [00:02:46.420] ” Hope that helped! .”

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Jon Loomer

AUGUST 9, 2017

The latest addition to the tool box: Facebook Event Custom Audiences. Facebook Events have been around for years. You’ve been able to create an Event from the Facebook publisher since 2009. Facebook Events allow marketers to generate buzz and commitment around a virtual or in-person event.

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Waxing UnLyrical

FEBRUARY 13, 2017

,” I announced the reopening of The Social PR Virtuoso® Master Course , my online, on-demand course on all things Social PR. Priority access to the Master Course Intensive , a 4-week LIVE class (1x/week, for 4 weeks), i.e. live group video calls to go through each module together. 24 (midnight EST).

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Later

APRIL 24, 2020

Live Facebook Events just got a whole lot more profitable for small businesses and creators! . Soon brands and businesses will be able to charge a fee to attend a virtual Facebook Event, which can create a new revenue stream for many during the COVID-19 pandemic. . Facebook Events Are Now Even More Accessible and Virtual.

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Eventful Facebook Conference Small Business 114

Jon Loomer

NOVEMBER 13, 2023

If you have a big event coming up, Reminders Ads are a great way to make sure that your raving fans don’t forget about it. It doesn’t matter what the event is — whether it’s online or offline. It could be a sale, going live on Instagram, or a physical event. Of course, you shouldn’t abuse this.

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Jon Loomer

MAY 16, 2023

In short, Aggregated Event Measurement is Meta’s protocol for reporting web and app events from people who opted out of tracking from iOS 14.5 No Need to Prioritize 8 Conversion Events Previously, advertisers needed to configure and prioritize eight website conversion events that could be used for Aggregated Event Measurement.

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Jon Loomer

FEBRUARY 22, 2024

You can create custom events based on button clicks when they click a button to your podcast, but then you again lose tracking. You can create an event for time spent , but that’s not exactly what you want. You can have custom events fire when the embedded player is started, based on progress, or based on completion.

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SocMed Sean

AUGUST 12, 2018

Whether we are working on branding a new department, segmenting candidates after a recruiting fair, or even developing a new sales strategy deck, the skills that are often taught in Marketing courses are usually relevant in many careers, even those that don’t seem to have much to do with marketing. You’ll Learn New Digital Skills.

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Course Skills Marketing Training 113

Oktopost

AUGUST 24, 2021

B2B event marketing has been proven to be as good as gold for this goal. . of its marketing budget for events. Looking at these numbers, it’s safe to say that businesses see a lot of potential and opportunities in these events. . Given that, in this post, we’ll talk about: What B2B event marketing is. Why it’s important.

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B2B Eventful Marketing Conference 118

Waxing UnLyrical

DECEMBER 2, 2016

The #SocialPRBootieCamp email training is about as close as you can get to The Social PR Virtuoso® Master Course without actually being enrolled in the course. Because I can’t send you an email course if your email address isn’t confirmed in my system. Free , because, well, no money. (D’uh.). D’uh.).

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Eventful Training Banking Course 100

Later

AUGUST 28, 2020

Looking for some fresh virtual event ideas to bring your community together? With virtual events on the rise, the opportunities are endless with so many platforms to choose from — whether it’s a weekly Instagram Live series, or a one-time private Zoom chat. . Table of Contents: Why You Should Host a Virtual Event.

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Hosting Eventful Class Instagram 84

SocMed Sean

AUGUST 12, 2018

Whether we are working on branding a new department, segmenting candidates after a recruiting fair, or even developing a new sales strategy deck, the skills that are often taught in Marketing courses are usually relevant in many careers, even those that don’t seem to have much to do with marketing. You’ll Learn New Digital Skills.

Course 100

Course Skills Marketing Training 100

Jon Loomer

DECEMBER 7, 2023

You of course need to add the Meta pixel , but that’s the bare minimum. You need to set up standard events and custom events to help define important actions. Did you set up events improperly? Is event matching poor? Do you fail to deduplicate events? But it’s more than that.

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API Eventful Analysis Conversation 149

BeingOptimist

DECEMBER 15, 2022

The first step toward maintaining a strong and sturdy business is not to eliminate face-to-face events entirely, but to balance them effectively with online events to benefit your customers, which will in turn benefit your business. Get the balance right. The footfall is online these days. Become an expert.

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Jon Loomer

APRIL 13, 2022

It’s important to know that custom conversions should not be used in place of standard and custom events; they should be used in addition to them. They allow you to map standard and custom events with parameters to better track how many purchases of a specific product, for example, resulted from your ad. For Custom Events.

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Jon Loomer

JULY 26, 2021

Heading up to the launch of Aggregated Event Measurement and the enforcement of other changes related to iOS 14, one of the biggest things we heard repeated was that we needed to give thought to ranking our eight pixel events because changing them would be problematic. Advertisers approached this with extreme caution.

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Aggregator Facebook Eventful Advertising 206

Jon Loomer

FEBRUARY 19, 2024

Now you can select any standard or custom event. If you’re running a campaign that’s supposed to be for Shopping, why would you select a different event? If you change the conversion event to Lead or CompleteRegistration, that’s basically what this is, right? Meta recently made a curious update to Advantage+ Shopping campaigns.

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Campaign Eventful Conversation Course 110

Jon Loomer

JUNE 9, 2020

During the past couple of weeks, I’ve walked you through how to create custom Facebook pixel events that allow you to track, optimize for, and target visits based on time spent on a page and scroll depth. We want Facebook to fire an event as a visitor progresses on a page related to scroll depth. The reason for this is simple.

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Convince & Convert

OCTOBER 8, 2014

Online events, whether they are in the form of a conference, a webinar, or a Twitter chat are great ways to position any brand as a thought leader in a niche and acquire new followers and/or leads. Of course, you have to get people to actually sign up for said epic. If you missed this little run down you can check it out here.

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Jon Loomer

APRIL 3, 2022

If you’ve ever spent much time in Facebook Events Manager, you’ve surely received notifications of an unrecognized domain sending events from your pixel. Go to your Events Manager Settings and scroll to the bottom. Of course, this could end up being a game of whack-a-mole if you get significant traffic.

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