Remove Cost Remove Examples Remove Loyalty Remove Sentiment
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Vanity Metrics: Definition & Examples for Marketing

Hootsuite

Examples include the number of followers, likes, or comments on social media posts. For example, the social media manager at the Acme Alarm Clock Company might be able to show the CEO that there are 200,000 followers on the brand’s Instagram account. We’re all beautiful flowers, et cetera, et cetera.

Metrics 111
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How to Use Social Listening to Retain More Customers

Webbiquity SMM

But with the steep rise in customer acquisition costs , and research showing it costs up to five times more to acquire a new customer than to keep an existing one, you can’t ignore the importance of customer retention. For example, this tweet talks about Domino’s Pizza without tagging the brand. Track customer sentiment.

Sentiment 143
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What is a customer journey map and how to make your own [examples included]

Sprout Social

For example, if blogs are your highest traffic sources, investing more in those channels makes sense. If customers need help with a specific product issue, for example, but find limited guidance, create in-depth video tutorials to address this pain point. This helps determine the ROI of customer-centric engagement and service.

Examples 110
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How to use AI analytics for targeted business decisions

Sprout Social

Add to these, workflow inefficiencies, data silos and rising costs, and there’s a growing need for tools that can help give you an edge. As a result, the AI tool progressively becomes smarter and more accurate with time, thus also making it cost-effective in the long run. Enter AI analytics.

Analytics 120
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The role of artificial intelligence in business in 2024

Sprout Social

NLP and sentiment analysis Natural Language Processing (NLP) and sentiment analysis enable businesses to understand and interpret human language, making them essential tools for analyzing customer feedback, social media content and other textual data while automating report generation.

Patterns 126
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7-week influencer marketing strategy template

Sprout Social

Longer partnerships matter—they build trust through repeated engagement, leading to deeper audience loyalty and more sustained sales growth than one-off posts. For example, if your goal is to reduce CAC, your objective would be to decrease it by 15% over the next quarter through influencer partnerships. Long sales cycle?

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What is User-Generated Content? And Why is it Important?

Hootsuite

Whether you know it or not, both of these examples are user-generated content (UGC). An example of user-generated content from Calvin Klein. For example, photos of employees packing or making up orders or a video of your team talking about why they love working for your company. Helps establish brand loyalty and grows community.

UGC 145