Likeable

APRIL 13, 2021

By “fundamentals,” we mean the core media metrics old-fashioned digital marketers (oxymoron?) You can find prominent articles around the web that make it seem like your costs are going to be dirt cheap. Metrics like CPM, CPV, and CPC compete reasonably well. The fundamentals are there. Not so anymore.

Platform 95

Platform CPM CPC Advertising 95

Convince & Convert

MARCH 19, 2018

By paying per impression, you can optimize your CPM to just $0.02 But to achieve this low cost, your video must abide by a few principles. Pinterest or LinkedIn) will expand its reach with little effort. Using social remarketing campaigns, you can double your conversion rates while reducing your overall costs.

CPM 148

CPM CPA ROI Campaign 148

Keyhole.co

MAY 25, 2022

Social media analytics goes beyond broader metrics such as likes, follows, clicks, retweets, previews, and impressions gathered from social networks. However, you need to use social media analytics tools to get the essential metrics. Let’s see the metrics you need to research your social media audience.

Analytics 52

Analytics Social Media ROI Metrics 52

Ignite Social Media

FEBRUARY 11, 2021

Whether your team is presenting your monthly report to you or you’re planning your next big campaign, it’s essential to understand both the meaning of and difference between Key Performance Indicators (commonly referred to as KPIs) and how these metrics align with your overall business objectives. The higher the ranking, the higher the cost.

Social Media 171

Social Media CPC CPA Aggregator 171

Oktopost

JUNE 28, 2022

Social media marketing has seen rapid growth, with Twitter following close behind LinkedIn as one of the top two most-used social media platforms for B2B marketers. You wouldn’t publish a specific marketing campaign without understanding the metrics surrounding that campaign’s success. Measure Your Success.

B2B 152

B2B Tips Twitter Marketing 152

Buffer Social

MAY 15, 2023

can command a higher cost per follower or CPM just based on the fact that the 12,000 people that follow me are aspiring podcasters,” he says. "For me, it's essential to focus less on metrics, particularly vanity metrics like views,” says Ayomi. Does your audience really care about your Instagram?

Engagement 99

Engagement CPM Loyalty Skills 99

Hootsuite

MAY 17, 2023

Facebook claims these changes have led to increased reach and lower video ad costs — both good things for you. Hootsuite Analytics brings all your social profiles together (including Facebook ads if you’re an Enterprise user) so you can see an overview of the most important metrics across all your accounts in one place.

Real Estate 103

Real Estate Examples HootSuite Facebook 103

Hootsuite

MAY 17, 2021

Social media KPIs are measurable metrics that reflect social media performance and prove social’s ROI for a business. Social media KPIs are the metrics used to determine if a business’s social media marketing strategy is effective. When you settle on a metric, make your KPI specific (or SMART) by adding a value and a timeline to it.

Social Media 145

Social Media HootSuite Metrics CPC 145

Buffer Social

SEPTEMBER 9, 2019

They are charged by CPM – cost per thousand impressions, meaning that you pay for a bumper ad for every 1,000 impressions of your video. YouTube ads typically have an average cost-per-view of $0.10 – $0.30. And according to an AdStage report, in 2018 the average CPM on YouTube was $9.68. Facebook is near $9.00

CPM 75

CPM YouTube Survey Mobile 75

Buffer Social

JUNE 8, 2023

💡 To keep up with Lloyd, check out his website , TikTok , LinkedIn , podcast , and subscribe to his newsletter. His approach to operating within a niche also provides an interesting perspective on which metrics are really valuable for creators – especially those that want to monetize.

Content 72

Content How To Collaboration Authentication 72

Convince & Convert

APRIL 19, 2012

Read on for insights from Derek, and Eric’s Social Media Stat of the Week (this week: for Facebook advertising, CPM rates are up 41%, CPC rates are up 23%). Facebook advertising, Twitter advertising, LinkedIn advertising, etc. It’s all anonymous of course, and reported some cost and performance information.

CPM 118

CPM Advertising CPC Compete 118

Hootsuite

SEPTEMBER 9, 2020

Dunkin’ found in an A/B test that a Story ad with a poll sticker had a 20% lower cost per video view. Pro tip: Twitter Promote mode costs $99 USD per month. LinkedIn ads. LinkedIn ads help your business with three types of marketing objectives: Awareness: Create more awareness of your company or brand. Source: LinkedIn.

Advertising 145

Advertising Social Media HootSuite How To 145