Waxing UnLyrical

FEBRUARY 7, 2014

Here’s some of what we talked about: On changes in the measurement industry: @shonali #measurepr Q1: Biggest change is arrival of truly integrated metrics. Media + Google Analytics + behavior metric on one dashboard #measurepr. Happy 4th Birthday, #measurePR: The Queen of Metrics Returns! is a post from: Waxing UnLyrical.

Metrics 223

Metrics ROI Consultant Eventful 223

Sprout Social

SEPTEMBER 30, 2020

A lot of social marketers ask, does our brand really need to be on LinkedIn? By the end of March 2020, LinkedIn reached 690 million users and saw a 26% increase in user sessions quarter-over-quarter. Your LinkedIn social media strategy will be a bit different than your strategies for other platforms. Complete your LinkedIn Page.

Organization 101

Organization LinkedIn Strategy Social Media 101

Keyhole.co

FEBRUARY 5, 2024

Linkedin has become the cornerstone of professional social networking for businesses and employees alike. LinkedIn audits are a fundamental part of any yearly brand spring clean. What is a LinkedIn audit? First things first, what even is a LinkedIn audit? How to enhance your profile with a LinkedIn audit 1.

LinkedIn 52

LinkedIn How To Privacy URL 52

Webbiquity SMM

OCTOBER 17, 2023

LinkedIn is, of course, the top social media platform for B2B marketers. And finally, despite the emphasis on tying content marketing to sales and revenue, the top three content marketing metrics tracked are pageviews (65.8%), email engagement (opens and clicks; 55.2%) and social media engagement (54.9%). Quantity still matters.

Research 257

Research Report Social Media CPM 257

Keyhole.co

FEBRUARY 3, 2023

So you can’t just rely on shallow metrics and decide whether your current Instagram marketing strategies are working in your favor. This blog will reveal the top social media metrics that can help you make data-driven decisions. Now that you know this is something you shouldn’t miss out on at all costs, let’s see how to access it.

Metrics 52

Metrics Analytics Instagram Hashtag 52

Convince & Convert

DECEMBER 15, 2023

Optimize your social profiles for search All social media platforms, be it LinkedIn, Instagram, X, or Facebook, have a search feature. This method is one of the most important strategies for LinkedIn marketing. Justin Welsh’s LinkedIn is a great example to help you understand the impact of consistency.

SEO 154

SEO Social Media Strategy Hashtag 154

Hootsuite

OCTOBER 28, 2019

What are social media metrics? If your boss asks you to talk data, take the opportunity to be a pro and go beyond the surface-level, “vanity” metrics—the likes and shares and retweets. This article identifies the social media metrics that really matter, why they’re important, and how to track them. Awareness metrics.

Metrics 112

Metrics Social Media CPM CPC 112

Oktopost

OCTOBER 26, 2022

There’s a lot of economic uncertainty right now, and generating revenue as cost-effectively as possible is certainly top-of-mind for many B2B marketing leaders. She even discloses her “no fluff metric” mantra. Affordability : Facebook is more affordable than LinkedIn and gives you the ability to have very granular targeting.

B2B 156

B2B Facebook Apple LinkedIn 156

Likeable

JUNE 18, 2019

So, we’ve created this guide to the common questions you get about social metrics and how to answer them—soon, when you hear these kinds of utterances, you’ll know just what to say to get some clarity. Average Session Duration is maybe the most widely misunderstood metric of all time. Cost Per Estimated Ad Recall Lift (People)’?

Metrics 72

Metrics Marketing Analytics Video 72

Webbiquity SMM

OCTOBER 22, 2021

Social media promotion uses platforms like Facebook, Twitter, Instagram, LinkedIn, YouTube, and Pinterest to connect with your target audience, build brand awareness, drive web traffic , and increase sales. Identifying key metrics that are essential for your technology brand will help you simplify the tracking process. Source: Pixabay.

Social Media 205

Social Media Tips Metrics B2B 205

Oktopost

NOVEMBER 9, 2023

Some of the most popular paid channels include: LinkedIn Ads Google Ads (Pay-Per-Click) Virtual Events and Webinars Social Media Ads Sponsored Email Newsletters Social media advertising stands out as one of the most popular and highly effective methods. 7 Essentials for Paid Media Plans 1.

Examples 62

Examples B2B ROI CPA 62

Social Media Marketing

SEPTEMBER 27, 2017

LinkedIn has emerged as the platform of choice for businesses and professionals. All that can change if you take the best free LinkedIn training courses. This lies at the heart of the LinkedIn experience. It is possible to measure progress in key metrics such as the number of views, clicks, and so on.

LinkedIn 96

LinkedIn Training Case Study Skills 96

Sherrilynne Starkie

JANUARY 29, 2018

Native platform analytics including Facebook, Twitter, LinkedIn and Snap. In regular audits, a social media consultant will examine key performance indicators (costs, sales, customer satisfaction) alongside social media metrics (reach, engagement, conversions). And of course, software skills are paramount. Social media audits.

Consultant 347

Consultant Analytics Social Media Sysomos 347

Social Media Strategies Summit

AUGUST 4, 2020

After setting your goals, you can choose which metrics to consider to track your progress. For example, if you want to get leads, you can look at metrics like clicks and conversions. Focus on LinkedIn. LinkedIn is a great platform on which you can engage with your audience. LinkedIn for B2B Social.

B2B 130

B2B Social Media Strategy How To 130

Koka Sexton

JANUARY 2, 2023

With millions of users active daily, platforms such as Twitter, Facebook, LinkedIn, Instagram, and YouTube have become invaluable to businesses who are looking to expand their customer base and generate new leads. Best of all, social media marketing is a cost-effective way to engage with your customers and promote your business.

Social Media 98

Social Media Hashtag Microblogging Metrics 98

Oktopost

MARCH 4, 2024

For instance, Product leaders will look to simplify their roadmap and streamline tasks, whereas Finance leaders will be more concerned with keeping costs down. But you can’t measure the success of your B2B SaaS marketing purely on revenue- other key metrics lead and impact your bottom line.

B2B 62

B2B Strategy Marketing Case Study 62

Sprout Social

FEBRUARY 8, 2021

Yet with so many metrics and differing department goals, where do you start in communicating the right data to the right team? Key metrics to look for: Impressions. Sprout’s Profile Performance Report brings key metrics for Twitter, Facebook, Instagram, LinkedIn and Pinterest together into one streamlined report.

Report 129

Report Social Media Metrics Team 129

Buffer Social

MAY 30, 2023

To kick off, here are seven key differences between the two products that all potential users should be aware of 👇 Seven key differences 1) Free Plan Offerings When you're starting to grow your social media presence, a free plan is a cost-effective way to get started. Setting up Buffer takes just three clicks.

Social Media Management 68

Social Media Management Social Media Tools Class 68

Likeable

MAY 18, 2022

With so many platforms and so many metrics, it’s difficult (if not impossible) to manage a brand’s online presence without the help of a social media management system. Cost: Sprinklr’s one of the pricier tools out there, but users love its versatility, quality, and associated customization options.

Social Media Management 52

Social Media Management Tools Social Media Brands 52

Hootsuite

FEBRUARY 24, 2023

Hootsuite does everything Social Studio does and more for a fraction of the cost. Social Studio supports publishing on Facebook, Twitter, LinkedIn, YouTube, Instagram, and Pinterest. Cost Social Studio plans start at $1,000 per month and go all the way up to $40,000 per month for larger organizations. 1 Social Media Tool Create.

HootSuite 83

HootSuite Social Media Management Tumblr Hashtag 83

Buzzlogix

AUGUST 22, 2017

Keep an eye on the right metrics so you’ll know just how well received that content is. You should check how many times your content was shared on various social channels, including Facebook and LinkedIn. Return visitors is one of the most important metrics you can track. Analyze the impressions when gauging this metric.

Metrics 40

Metrics Social Media Sentiment Conversation 40

Waxing UnLyrical

AUGUST 20, 2014

We then moved on to one of Heidi’s favorite topics, obtaining a budget for PR that is comparable to marketing by diminishing the stigma of PR being a cost center : A3: Objective setting is key: what will you measure? Know beforehand & avoid vanity metrics #measurepr. Change in reputation? Two quick notes before I wrap up: 1.

Vocus 198

Vocus Metrics Eventful Consultant 198

Pam Moore

SEPTEMBER 8, 2017

” It could be anything from a random Facebook campaign, Live Video, Series of Instagram Stories, new Facebook group, LinkedIn group, social media campaign, planned “go viral” video” or a years worth of random inspirational quotes to bump up the engagement to your Facebook Page. No defined metrics for success.

Social Media 166

Social Media Marketing ROI Metrics 166

Pam Moore

NOVEMBER 30, 2019

.” It could be anything from a random Facebook campaign, Live Video, Series of Instagram Stories, new Facebook group, LinkedIn group, social media campaign, planned “go viral” video” or a years worth of random inspirational quotes to bump up the engagement to your LinkedIn Company Page. RAMs cost more.

Marketing 78

Marketing Metrics ROI Project 78

Oktopost

FEBRUARY 24, 2022

In fact, according to LinkedIn , 78% of social sellers regularly outsell their peers who don’t use social media in their sales processes. How to Do Social Selling on LinkedIn. The LinkedIn Social Selling Index is a unique metric that offers insight into the success of an individual’s or brand’s approach to social media sales.

B2B 171

B2B Brands LinkedIn Groups 171

Keyhole.co

DECEMBER 15, 2023

Platforms supported: Instagram TikTok LinkedIn Facebook YouTube Twitter Pricing: Keyhole has 5-tier packages with individual and small business ones starting at $63/month. There are limitations in posting features, especially on Instagram and LinkedIn. Professional and Advanced plans cost $399/month and $499/month, respectively.

Sentiment 52

Sentiment Price HootSuite Analysis 52

Oktopost

MAY 12, 2021

Set Your Goals and Metrics. To help you make the most of your membership, strive to establish key KPI metrics in alignment with your sales and performance goals. LinkedIn Groups. LinkedIn Groups are a convenient and simple place to connect all of your B2B customers in one location. What’s Your Platform? Other Platforms.

B2B 122

B2B Communities Brands Loyalty 122

Waxing UnLyrical

AUGUST 1, 2014

.” Are we that under-confident as an industry that we have to resort to fecal metrics (yes, I said it) to justify our fees? However, when given a choice we absolutely should not and, even if we have to, we should be trying to educate our clients on better and more effective metrics. ” So I do get it.

Sample 252

Sample Samples Metrics Consultant 252

Webbiquity SMM

DECEMBER 20, 2011

The C-level folks may not know or particularly care what these numbers are, but if those values are off, they will affect quality, which impacts rework and warranty claims, which impact manufacturing and repair costs, which impact the ROI of each vehicle. Nine Blog Metrics. Six Twitter Metrics. Six LinkedIn Metrics.

Social Media 194

Social Media Klout ROI Metrics 194

SocMed Sean

JANUARY 21, 2019

The dangers of ignoring knowledge management is that employees who leave your organization take their “tribal knowledge” with them, resulting in loss of access to the information and increased training costs for the persons’ replacement. Try identifying and following their employees on networks like Twitter and LinkedIn.

ROI 269

ROI Social Media CSR Knowledge Base 269

Sprout Social

APRIL 4, 2023

The best thing about brand advocacy is that it costs little to nothing to obtain. And, considering most of this type of organic marketing is free, or of little cost to you, brand advocacy has a lot to offer any brand. Imagine what it would cost you to produce all that organic marketing yourself. Who is a brand advocate?

Brands 126

Brands ROI UGC Authentication 126

agora pulse

JULY 17, 2020

Select the Right Metrics. Along with identifying goals, you must identify the corresponding metrics that allow you to measure progress. Some metrics that align with common social media goals are to: Build brand awareness. You can include metrics like: Account growth. Audience demographics. Impressions. Engagement.

Report 147

Report Social Media Metrics Aggregator 147

Webbiquity SMM

AUGUST 9, 2010

Some experts contend that because social media activity is rich in metrics , you can and should be measuring ROI constantly. Still, much of what happens in social media is highly measurable, and these metrics can lead to an least indirect evaluation of the value of different media, activities, topics and tactics. Influence: a.k.a.

SM2 187

SM2 Alterian Vocus Social Media 187

Waxing UnLyrical

JANUARY 29, 2019

Marketing data can be acquired, analyzed and acted upon efficiently, at a low cost, to provide immense benefits to the organization, regardless of the field or clientele. A/B testing, also called split-run testing, is where two variants are tested to measure the effect of a change on a specific metric. Feature #3: A/B testing.

Features 169

Features Marketing Statistics Template 169

Oktopost

JANUARY 2, 2023

3 Benefits of Employee Engagement Companies often neglect employee engagement because it isn’t easy to see with conventional reporting metrics. Lower turnover Turnover is a major cost for many businesses. Consider that replacing an individual employee typically costs one-half to two times their annual salary.

Engagement 62

Engagement Social Media How To Curation 62

Sprout Social

OCTOBER 31, 2023

He explains ROI is often confined to bottom-funnel metrics like downloads or conversions, but influencer marketing drives returns across the customer journey. In our LinkedIn influencer marketing roundtable , Kennedy emphasized how influencer content often fuels higher engagement than branded content. It’s still paid media,” he says.

ROI 104

ROI Influencer Marketing Survey 104

Waxing UnLyrical

AUGUST 20, 2014

We then moved on to one of Heidi’s favorite topics, obtaining a budget for PR that is comparable to marketing by diminishing the stigma of PR being a cost center : A3: Objective setting is key: what will you measure? Know beforehand & avoid vanity metrics #measurepr. Change in reputation?

Metrics 114

Metrics Consultant Eventful Reputation 114