Remove Conversation Remove Groups Remove Jive Remove Social Media
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5 ways to use social media for solution marketing

Buzz Marketing for Technology

It’s easy to get caught up in the buzz, and the hype, around social media. I’ve been working with many B2B companies to help them figure out when and how to use social media in their business. One area that few people have written about is how to use social media for solution marketing.

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Make Your CFO a Social Media Fan

Buzz Marketing for Technology

Social media definitely pays off, but you’ve got to focus on the approach not the tools. Social Media has hit the mainstream these days but the big concern on every product marketer’s mind has been how to justify the ROI? If you’re concerned about social media cost justification, you’re not along.

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4 Reasons to Use Social Enterprise Networks for Business

Mindjumpers

Such platforms as Yammer, Chatter and Jive certainly look and feel similar to Facebook – with a news feed, groups, friends and status updates. This month, I surveyed end users to find out how they draw value from going social. This month, I surveyed end users to find out how they draw value from going social.

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Sysomos Acquired By Marketwire

Dave Fleet

In recent months we’ve seen several interesting moves within the social media monitoring/social CRM space. Jive Software. Note: CNW Group is a 76design client. Sysomos offers three core services: Sysomos MAP – a web-based, enterprise-level social media monitoring tool. Acquired by.

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Best Social Media Monitoring Tools

Bill Hartzer

More and more businesses are getting into social media – an umbrella term that covers various activities that help bring about social interaction on the internet. Facebook and Twitter are some of the main outlets for social media, but there are numerous types of social media like blogs, wikis, forums, chat rooms, etc.

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Community management and content creation

Janet Fouts

I work with a talented team of community managers and I know many more through speaking, conferences and social media. The one indisputable thing I can say about community managers is; they’re a diverse group. Some are great conversation wranglers, s**t-disturbers even. I’m getting there.

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What Does Salesforce-Radian6 Deal Mean for Everyone Else?

Net-Savvy Executive

The announcement's not exactly a surprise—Radian6 was the obvious acquisition target in social media analysis (SMA), and their platform had supported Salesforce integration since mid-2009. Radian6 was already the company most likely to be mentioned in any discussion of social media monitoring (note the careful use of the term).

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