Sprout Social

SEPTEMBER 14, 2023

Customer marketing is one of the most powerful ways you can forge and feed connections with your current audience base. And that makes social the perfect outlet to grow your customer marketing strategy through three of the big social media “C’s”: content, conversation and creators. This is where customer marketing comes in.

Strategy 120

Strategy Brands Content UGC 120

agora pulse

JANUARY 6, 2021

Look for unusual changes in impressions or conversions, and address any minor issues right away. Then look over industry or competitor hashtags and join the conversation or follow relevant accounts. If you’ve scheduled content, check your social media feeds to make sure it goes live as planned.

Social Media Management 172

Social Media Management Social Media Curation UGC 172

Ignite Social Media

SEPTEMBER 18, 2023

Using diverse video styles can also make your feed more interesting. Utilize User-Generated Content (UGC) First, we see positive results from UGC on TikTok. Features like reposting, duets, and stitches make it easy for you to engage with UGC and repurpose it to tell your brand’s story.

Brands 110

Brands Content UGC How To 110

agora pulse

FEBRUARY 13, 2020

Stories only exist in the Instagram feed for 24 hours, then they disappear. Ask users what they think and let them know they can message you for more information or to keep the conversation going. Share UGC to Stories . Duncan regularly shares UGC posts from book reviewers readers and readers in her Instagram Stories.

Instagram 125

Instagram UGC Chemicals Fashion 125

Pixlee

OCTOBER 16, 2020

Enter user-generated content (UGC) – the strategic fulcrum of your campaigns and content shortages. The content you put out can help you achieve important goals—build brand awareness (marketing campaigns) and get conversions (sales campaigns). Why you should include UGC in your social media calendar. UGC is perfect for ads.

UGC 82

UGC Content Strategy How To 82

Oktopost

NOVEMBER 22, 2023

And it’s not just about engagement and branding – social media strategies can speed up lead generation and conversions, directly impacting your business ROI. X (formally Twitter): B2B marketers leverage X to join conversations with prospects and customers and stay on top of industry news and trends.

B2B 117

B2B Trends Social Media UGC 117

Later

OCTOBER 1, 2019

If you want to start curating your Instagram feed with user-generated content (UGC), it’s important to understand the rules — so that you can protect your brand and treat your community of creators fairly. Recently, brands and businesses have been put under the spotlight for incorrectly reposting UGC to Instagram. .

UGC 90

UGC Instagram Content How To 90

Pixlee

DECEMBER 27, 2021

Even with a relatively high engagement rate, Facebook can be a tough channel to drive conversions from. But with the right type of content and a reframing of ROI, you can connect your ecommerce conversions directly to this channel. UGC can provide social proof to potential customers, making them more likely to purchase products.

UGC 72

UGC Facebook Library Transportation 72

Later

FEBRUARY 15, 2021

With Instagram Shoppable posts, businesses can tag products (listed in their Instagram Shop catalog) directly in feed posts, Instagram Stories , IGTV videos , Reels , Guides , and Live broadcasts. This ultimately streamlines the buyer journey and increases the chance of conversion. Collect and Share UGC. Partner with Creators.

Instagram 90

Instagram UGC How To Curation 90

Hootsuite

JULY 6, 2022

Businesses, their partners and qualified public Instagram accounts can slap them directly onto: feed posts, Instagram Stories, IGTV videos, Reels, Guides, and. But only on their feed photos, as video and Stories aren’t yet supported. When people see tagged products in the content on their feed, they can purchase effortlessly.

Instagram 117

Instagram HootSuite UGC Influencer 117

agora pulse

JULY 11, 2017

Instagram posts appear in users’ feeds, and will live permanently (unless you delete them) on your profile page. Instagram Stories are found above the home feed. You can start at the beginning of the Story feed by clicking on the very first bubble, or just choosing to watch a specific one. Encourage Users to Create UGC.

Instagram 151

Instagram UGC How To Hashtag 151

Jon Loomer

JULY 29, 2019

There have been plenty of conversations recently related to the topic of ad creative and how it’s THE most critical differentiator for Facebook/Instagram account performance. Right now UGC, or content that appears to be UGC, is performing the best for us across all of our consumer brand clients. Just look under “tagged.”.

UGC 167

UGC Facebook CPA Upcoming 167

Sprout Social

OCTOBER 5, 2020

A quick glance at the Los Angeles Lakers social feeds and it’s clear every piece of content is crafted by a professional. But McGee’s user-generated content (UGC) also attracts more views than his team’s official profiles. With UGC, audiences can access unique content that isn’t available on an official brand account.

Content 110

Content UGC Sports YouTube 110

Sprout Social

MAY 26, 2022

One way to keep current is to regularly investigate the Discover feed, represented by a magnifying glass in the app. Choose to showcase your inventory with product tags on in-feed videos, LIVE shopping or your product showcase tab. Amplify user-generated content (UGC). And UGC converts five times more than non-UGC.

Examples 139

Examples Campaign Tips UGC 139

Sprout Social

DECEMBER 16, 2020

A few things become clear as you peruse Jeni’s social pages: They have a clear point of view, they put their customers before their advertising and they’re not afraid to go all out to tell a story and spark a connection in people’s feeds. Just like the traditional retail experience, social feeds can become hectic during the holidays.

Curation 115

Curation UGC Feed Feedly 115

Keyhole.co

SEPTEMBER 13, 2023

Adding trending hashtags in your posts can make you a part of the popular conversations and a relevant brand in the Instagram community. When a user searches for a specific hashtag or clicks on one, Instagram shows a content feed with the same tag. Community-specific hashtags also attract high-quality leads and boost conversion.

Hashtag 52

Hashtag Trends Instagram UGC 52

Keyhole.co

MARCH 7, 2023

Increased visibility and reach With a large following, your brand’s posts are more likely to appear in people’s feeds, allowing you to reach a wider audience. Encourage your followers to share their views, opinions, and experiences with your brand by reposting their content on your feed or stories.

Instagram 52

Instagram UGC Hashtag Collaboration 52

Pixlee

JUNE 14, 2021

In 2016, Instagram migrated from a reverse-chronological feed to an algorithm-based feed for displaying content. Whatever your Instagram KPIs are — awareness, conversions, emails, or follower count — success comes from creating content people like. A surefire way to engage your audience is through user-generated content (UGC).

Instagram 52

Instagram UGC Apparel Hashtag 52

Later

SEPTEMBER 12, 2019

User-generated content (UGC) is a killer asset for brands and businesses looking to grow online. . UGC is an affordable way to share high-quality content that generates sales for your brand — it’s the social media equivalent of a word-of-mouth recommendation! . UGC Best Practices #1: Be Original with Your UGC.

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UGC Content Instagram Hashtag 60

Social Media Strategies Summit

JANUARY 3, 2019

In April, the platform saw changes to its API that resulted in the death of Instagram bots, apps that help brands analyze their followers and limitations on the ability to repost UGC. While most luggage brands focus on product features in their marketing, Away has grown out of their desire to shift this conversation. 5 Glossier.

Instagram 139

Instagram Brands UGC Travel 139

Pixlee

AUGUST 23, 2021

Instagram has product tags in feeds, product stickers in stories, and a shopping destination option in the explore button. Launched in 2019 with just 26 major brands, Instagram’s checkout feature offers a seamless purchase experience for app users, and another point of conversion for community-driven brands. .

Features 52

Features Brands UGC Loyalty 52

Pixlee

AUGUST 23, 2021

Instagram has product tags in feeds, product stickers in stories, and a shopping destination option in the explore button. Launched in 2019 with just 26 major brands, Instagram’s checkout feature offers a seamless purchase experience for app users, and another point of conversion for community-driven brands. .

Features 52

Features Brands UGC Loyalty 52

Convince & Convert

JANUARY 15, 2018

The Facebook algorithm is changing again, and it’s bad news for brands who want to show up in the news feed. “ prioritize posts that spark conversations and meaningful interactions between people. To do this, we will predict which posts you might want to interact with your friends about, and show these posts higher in feed.

Facebook 167

Facebook Press Release Feed Feedly 167

Sprout Social

OCTOBER 12, 2020

As social marketers, we spend a lot of time focused on content marketing conversion. It’s how leadership measures results, even as marketers we know that conversion is just the desired end result and not the whole journey. We need a complete content funnel optimized at each stage for conversion. It all starts with awareness.

Content 141

Content Metrics UGC Conversation 141

Pixlee

FEBRUARY 3, 2021

Not only is UGC 35% more memorable than other media like traditional branded content, but it is also 50% more trusted. This means customers are more likely to engage with UGC shared by your brand on Instagram, leading to more conversions down the line. Partner with influencers to promote your brand and products.

Instagram 98

Instagram Tips Discount UGC 98

Pixlee

JULY 22, 2020

The right social media tools in 2020 help improve your reach and engagement, but also create valuable moments of community and conversation. More than half of all brand discovery ( 52% ) is happening in public social feeds. This social media tool helps drive more personal interactions and invite fans to join the brand conversation.

Social Media 56

Social Media Tools UGC Curation 56

Hootsuite

JULY 5, 2022

It’s interesting they don’t actually mention main feed photo posts at all here – likely because photo posts are the least likely to get your content in front of new eyeballs, since they’re limited to your followers with no native option to repost. But the distinction between in-feed video and Reels looks to be in flux. photo posts.

Instagram 110

Instagram Strategy HootSuite Hashtag 110

Hootsuite

APRIL 3, 2023

But it’s not all altruistic here, babe: People love to see free educational content in their news feeds — and sharing lots of it is one of the oldest strategies in the book to earn trust. Conversion increase: Besides trust and social proof, sharing UGC content helps guide buyers to purchase. Trust = sales. What’s that?

Engagement 111

Engagement UGC Facebook HootSuite 111

agora pulse

JUNE 6, 2018

One study found that one in five Stories typically triggers at least one message from a follower, making it a powerful way to start conversations with your audience. A case study we conducted here at Agorapulse found that Story Ads are better at driving cost-effective results (including clicks) than traditional feed ads. Not kidding!)

Instagram 88

Instagram UGC Hashtag Feed 88

agora pulse

JUNE 6, 2018

One study found that one in five Stories typically triggers at least one message from a follower, making it a powerful way to start conversations with your audience. A case study we conducted here at Agorapulse found that Story Ads are better at driving cost-effective results (including clicks) than traditional feed ads. Not kidding!)

Instagram 88

Instagram UGC Hashtag Feed 88

Keyhole.co

OCTOBER 16, 2023

It is exclusively associated with the brand and aims to encourage conversations around their product, services, and campaigns. These let brands create a relatable image on social media, join the trending conversation, and reach a bigger audience base. It encourages further engagement and hashtag-specific UGC submissions.

Hashtag 52

Hashtag Instagram How To UGC 52

Later

FEBRUARY 16, 2021

As a result, Knix was able to execute an awesome campaign, powered by their community, with user-generated content (UGC). UGC is a great way to humanize your brand. Want to easily find and curate user-generated content for your feed? Upgrade to a Growth or Advanced plan to collect content by Tags or Mentions! Smash & Tess.

Campaign 91

Campaign Social Media Brands Apparel 91

Later

NOVEMBER 13, 2019

Instagram aesthetic trends are constantly evolving — but what does 2020 hold for your feed? . From the “no-edit edit” to homemade memes and the obsession with carousel posts, your Instagram feed is about to become more creative than ever. . Check out how influencer @jlbabe has adopted this cool look in her feed: .

Instagram 85

Instagram Trends UGC Meme 85

Hootsuite

MAY 18, 2023

Short videos are intended to be quick, easily digestible content for viewers scrolling through social media feeds or other outlets. On platforms like Instagram, TikTok, and Snapchat, users are used to scrolling through vertical feeds and will be more likely to watch your content if it’s in the same format.

Video 113

Video HootSuite How To UGC 113

Pixlee

NOVEMBER 19, 2020

Use Social Media User-Generated-Content (UGC) In Emails To Build Your Brand. Go beyond traditional creative with UGC. In this internet age, UGC can be regarded as a digital form of word-of-mouth, reaching more people with the ubiquity of social media networks. Run a Social Media Contest Through Emails.

Social Media 52

Social Media UGC ROI Newsletter 52

Pixlee

JUNE 23, 2020

User-generated content featured on product pages serves as a digital lookbook and helps boost conversions. By bringing your social profiles onto your site, you can bring all the conversations, user-generated content, and activity from the native platforms to one place. It’s 35% more memorable and 50% more trusted than other media.

Brands 77

Brands Aggregator Curation UGC 77

Later

JUNE 12, 2019

I’ve realized that the more I have conversations, the more I hold myself accountable to practice what I’m preaching. The design-focused brand often posts colorful, happiness-inducing quotes to their feed to engage their audience and build deeper relationships: View this post on Instagram. Take @aestheticsofjoy for example.

Instagram 73

Instagram UGC Feed Feedly 73