Convince & Convert

AUGUST 16, 2010

Consulting Speaking About Email jay@convinceandconvert.com Ear +1 602.616.1895 Book Me to Speak to Your Group About Social Media Upcoming Social Media Speaking Gigs ExactTarget Connections - September 14-16 - Indianapolis Coastal Social - September 29 - Baton Rouge American Automobile Association - October 6 - Orlando Facebook Success Summit - October (..)

Newsletter 114

Newsletter Social Media Alltop Social CRM 114

Convince & Convert

FEBRUARY 15, 2010

Won’t we soon see forms that ask us to choose one or all of these contact methods: Email newsletter Blog (via RSS or email) Twitter Facebook Remember, social media is an ingredient, not an entree. Will you spend some time thinking about how to integrate your social messaging, not building a throne for it?

Social Media 114

Social Media Strategy Social CRM Newsletter 114

Convince & Convert

JULY 5, 2010

I have recruited a posse of incredibly smart social media, digital marketing, and public relations thinkers to entertain and inform you while I’m learning how to pay with colored money, and my son attends hockey camp.

Community building 116

Community building Social CRM Consultant Posterous 116

Convince & Convert

JULY 27, 2010

First of all, tremendous thanks to the incredible team of guest bloggers who did an amazing job keeping the content fresh, and the conversation lively. Retweets are up. RSS subscriptions are up. Second, this circumstance raises an important question: Are You Growing Your Voices?

Social CRM 117

Social CRM Consultant Blogger MySpace 117

Convince & Convert

MAY 12, 2010

You Just Might Like Green Eggs and Ham (in fact, ironically, you can click here to “like it&# on Facebook ) More from Convince and Convert 7 Deadly Sins of Social Media Are You A Shaq or A Penelope Are You Cherishing the Wrong Trophy Convince and Convert Recommends How to Introduce Social Media to Your Business (Danny Brown) Social Media Marketing… (..)

Consultant 121

Consultant Social CRM MySpace Social Media 121

Convince & Convert

JUNE 29, 2010

link] Doug Braun Cognitive Surplus – Use Social Connectivity to Change the World: [link] (Good assessment @cshirky @jaybaer) [link] Bob Leonard Turn off your TV. Convene, converse and collaborate. You're still staring at a screen, but at least you're interacting.

RSS 118

RSS Collaboration Social CRM Consultant 118

Convince & Convert

FEBRUARY 11, 2010

I wonder how much web apps produced in the same month?) – Apple may take a 30% cut, but conversely developers KEEP 70%. In December, that meant $175 million in revenue to developers.

Social Media 113

Social Media Strategy Apple iPhone 113

Convince & Convert

JUNE 17, 2010

Whatever your Twitter objectives might be, I suggest you spend some time with yourself figuring out what they are, and how to measure whether you’re accomplishing your goals. link] EllisTweet Given the volume of yammering about how to measure social networking success, I must say that this post, Jay, stands out.

Twitter 125

Twitter Metrics Social CRM Consultant 125

Convince & Convert

MAY 4, 2010

Each chapter in the book provides, at high level, detail about when, why, and how to implement each technology. My friend Amber Naslund writes a lot of the need to “ manage up &# in social media—making sure the folks doing the work are communicating effectively to the C-Suite.

Social Media 116

Social Media Strategy Consultant ROI 116

Convince & Convert

JULY 20, 2010

Pre-Strategy, Defining Content Demand So how do you figure out what content consumers want? Through their inquiries for, and conversations about content, the public is telling us what they want online in record volume, and nearly in real time. Easy – you listen! use “TV” over “television” in content and navigation) 2.

Social Media 139

Social Media Strategy Consultant Blogger 139

Convince & Convert

AUGUST 24, 2010

Consulting Speaking About Email jay@convinceandconvert.com Ear +1 602.616.1895 Book Me to Speak to Your Group About Social Media Upcoming Social Media Speaking Gigs ExactTarget Connections - September 14-16 - Indianapolis Coastal Social - September 29 - Baton Rouge American Automobile Association - October 6 - Orlando Facebook Success Summit - October (..)

Social CRM 111

Social CRM Consultant MySpace Social Media 111

Convince & Convert

MAY 13, 2010

Everyone says social media is a unicorn, but maybe it’s just a horse? Focus on how to be social, not on how to do social. Social media doesn’t create negativity, it uncovers it. Social media is the ultimate canary in the coal mine. Social media is an ingredient, not an entree.

Social Media 151

Social Media Strategy Social CRM Consultant 151

Convince & Convert

AUGUST 31, 2010

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Is Social Conversation a Myth?

Conversation 116

Conversation Social Media Social CRM Consultant 116

Convince & Convert

FEBRUARY 10, 2010

If you take Flowtown for a spin (they have a free trial), will you please tell us all how it goes in the comments? To know how an audience is using a platform woudl allow us to know how to direct our clients to engage their audience. Just a thought. link] ethan Hi Josh, Great feedback will share with the team.

Social Media 127

Social Media Marketing Social CRM Consultant 127

Convince & Convert

AUGUST 19, 2010

All of these tactics can work together seamlessly to create a robust, optimized content marketing engine that pays real dividends in increased website traffic, and conversions. How to use customer-generated content to increase sales. How to use customer-generated content to increase sales.

Social Media 140

Social Media Strategy Tourism Social CRM 140

Convince & Convert

FEBRUARY 24, 2010

More from Convince and Convert 7 Deadly Sins of Social Media Social Media Makes Everything Marketing The Wisdom of Social Media X-Rays Convince and Convert Recommends How to Introduce Social Media to Your Business (Danny Brown) Social Media Marketing… Simplified (The Arkayne Blog) How Not To Use Social Media (The Arkayne Blog) Tagged as: accidental (..)

Compete 115

Compete Conference Organization Social CRM 115

Convince & Convert

FEBRUARY 19, 2010

How can you make use of NutshellMail to simplify your social media chores? Thanks for tip, try to get to sleep now… Regards, Mark van Horik SYNERGY4 @synergy4 [link] Carlos Enrique Ortiz How to see diferent accounts (twitter, facebook, emails) in just one email account.

Social Media 115

Social Media Social CRM MySpace TweetBeep 115

Convince & Convert

JULY 26, 2010

Consulting Speaking About Email jay@convinceandconvert.com Ear +1 602.616.1895 Book Me to Speak to Your Group About Social Media Upcoming Social Media Speaking Gigs ExactTarget Connections - September 14-16 - Indianapolis Coastal Social - September 29 - Baton Rouge American Automobile Association - October 6 - Orlando Facebook Success Summit - October (..)

SEO 115

SEO Social Media Consultant Social CRM 115

Convince & Convert

FEBRUARY 5, 2010

thanks, Kathy [link] jaybaer Although it's my usual practice, I'm not going to reply to each comment, since this isn't a very conversational blog post. I am new at blogging, but tend to notice that I get many more comments when I include an engaging headline that gets people interested in the topic. But seriously, THANK YOU.

Disqus 109

Disqus Social CRM Patterns Consultant 109

Convince & Convert

JULY 21, 2010

link] Alirio Pirela How to avoid a social-media lawsuit [link] [link] Grapevine Marketing RT @jaybaer: Protecting Yourself From Social Media Lawsuits [link] [link] Lee J Hopkinson Interesting article on things to consider about your IP (intellectual property) on social networks. Will they pursue you? Generally not.

Social Media 153

Social Media Policies Consultant Social CRM 153

Convince & Convert

FEBRUARY 23, 2010

Conversely, many blogs are too community-oriented, taking an overly insider approach, given that new research from my friends and clients Compendium Blogware shows that search drives 60%+ of total traffic on 80%+ of corporate blogs. link] by @jaybaer match tactics to goals albrocious Any social media strategy must have a monitoring element.

Social Media 117

Social Media Strategy Social CRM Company 117

Convince & Convert

MAY 25, 2010

link] [link] Ken Burbary Good stuff for traditional agencies trying to go Digital RT @jaybaer: Agencies: How to Add Digital Services to Your Mix. link] [link] Ken Burbary Good stuff for traditional agencies trying to go Digital RT @jaybaer: Agencies: How to Add Digital Services to Your Mix. link] [link] Gini Dietrich This is excellent!

Marketing 123

Marketing Social CRM Conference Social Media 123

Convince & Convert

MAY 5, 2010

Says Lisa Beatty, “We want to bring women into the conversation, but also into the solution. John & Partners can have conversations with major brands that perhaps wouldn’t put the mid-sized agency on their radar otherwise. That only happens if they have a real, ongoing relationship with brands.&# With JaneNation, St.

Social Media 125

Social Media Case Study Strategy Study 125

Convince & Convert

APRIL 28, 2010

Finding Your Influencers As noted in the study, the notion of true 1:1 marketing via social media is a bit of a fallacy. It’s really only possible in a reactive sense via social CRM, where individual complaints or questions can indeed be handled. population: [link] (via @prsarahevans) [link] Joseph Ruiz Great stuff.

Social Media 147

Social Media Strategy Influencer Social CRM 147

Convince & Convert

APRIL 20, 2010

Because of the specificity, it’s much easier to achieve a top 10 search engine ranking for long tail searches, and higher rankings = higher conversions. More from Convince and Convert 5 Ways to be a Social Networking Smash How to Create a Share of Voice Report Does Your Facebook Page Have a Pulse?

Hitwise 117

Hitwise Content Blogger Consultant 117

Convince & Convert

MAY 11, 2010

Stelzner How to use FAQs to drive social sales (great tips!) link] via @JayBaer [link] Cascade Fresh RT @jaybaer: 4 Steps to Drive Sales with a Social FAQ [link] [link] Tyler Jorgenson RT @Mike_Stelzner: How to use FAQs to drive social sales (great tips!) link] via @JayBaer [link] deb v.-eschinger

FAQ 137

FAQ Content Consultant Social Media 137

Convince & Convert

JUNE 24, 2010

What social media marketers can learn from infomercials (besides, of course, how to cook an egg or dehydrate food) [link] [link] cegeland Excellent post by @jaybaer on 3 ways informercials can inspire your social media: [link] [link] Vincent Veenstra Nice post. For me, all three of your subtitles seem to fall under this idea.

Social Media 121

Social Media Strategy Social CRM MySpace 121

Convince & Convert

MAY 27, 2010

More from Convince and Convert The Wisdom of Social Media X-Rays The Consequences of Social Media Silence Why Twitter Is the Anchor of the Social Media Team Convince and Convert Recommends Alexandra Kirsch and the Perfect Blogger Pitch (Danny Brown) How to Introduce Social Media to Your Business (Danny Brown) The Hilarity of Working From Home (The (..)

Consultant 122

Consultant Metrics Social Media Social CRM 122

Convince & Convert

JULY 14, 2010

Losing in social media can be akin to the experiences of companies like Kraft, Nestle, and BP in the social media realm. At the very least those companies are engaged in the conversation and have a strong awareness of the perceptions of their brand. On occasion, each has even taken action related to the “conversations”.

Social Media 134

Social Media Strategy Metrics Organization 134

Convince & Convert

JUNE 7, 2010

A Lot of Lessons in Delivering Happiness There are some excellent takeaways in Delivering Happiness , especially around the thin line between success and failure, how to treat business partners and vendors, and ways in which Zappos continues to build a family-like culture among hundreds (perhaps thousands) of employees.

Social Media 119

Social Media Strategy Review Consultant 119

Convince & Convert

MARCH 23, 2010

If you have complementary resources like an Ebook, email newsletter, events or otherwise, make sure those are easy for first-time visitors to find as well. You should know if first-time visitors are disproportionately likely to visit your Ebook page, for example. Pay attention to your statistics with regard to calls to actions.

Social Media 119

Social Media Strategy Consultant RSS 119

Convince & Convert

SEPTEMBER 21, 2010

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Social Media Monitoring Tools – How to Pick The Right One (..)

Social Media 155

Social Media Radian6 Strategy SM2 155

Convince & Convert

JULY 6, 2010

From raising awareness, to connecting with consumers in the way they want to engage and fostering positive action, leveraging CSR in the social media world can strengthen consumer trust and loyalty, encourage followers (and their friends) to take action and participate, and put a halo over the brand that dives in.

CSR 137

CSR Social Media Strategy Consultant 137

Convince & Convert

JUNE 2, 2010

Let me hear about it: View Comments | Subscribe To This Blog | Sign Up For Our Newsletter Share This Post: Similar Posts That You Might Enjoy: 4 Detective Tricks to Find Your Customers in Social Media Is Social Conversation a Myth? link] PLR Ebook Store Privacy concerns around Facebook are still an issue for myself.

Social Media 133

Social Media Strategy Curation Privacy 133

Convince & Convert

APRIL 6, 2010

The Arkayne Blog) Tagged as: content creation , content ladder , social content , social media , social media strategy Did you enjoy this blog post? Best, Social Steve SocialSteve Jay - Nice job simplifying social media. Best, Social Steve [link] Mike Stenger Stop reinventing the content wheel.

Brands 143

Brands Content Social Media Consultant 143

Convince & Convert

SEPTEMBER 21, 2010

Anyway, I just got off the phone with a new client out of Canada, and we had nearly the same conversation that this post covers. Anyway, I just got off the phone with a new client out of Canada, and we had nearly the same conversation that this post covers. Social Media 101 Explained by the Best Fishing Analogy EVER =-.

Social Media 167

Social Media Strategy Consultant Conference 167

Convince & Convert

JULY 15, 2010

Who is monitoring social spaces where you don’t currently have outpost? There are tons of free and paid tools out there that help you to monitor the conversations taking place. Take a look at the Social Media Responsibilities Worksheet we use at the Flint Group. It might be different people for each task. Great post!

Social Media 140

Social Media Consultant Strategy Organization 140