Content and URL - Social Media Informer

Who Is Reading Your URL?

Small Business Mavericks

MARCH 9, 2015

“A site’s URL structure should be as simple as possible. Consider organizing your content so that URLs are constructed logically and in a manner that is most intelligible to humans (when possible, readable words rather than long ID numbers). A URL like [link] is much less appealing to users.”

URL

URL Construction SEO Engineering

Your Title Tag Is Content, Too

Small Business Mavericks

OCTOBER 23, 2014

It’s true that content is the current emphasis in SEO discussions. So I’d agree whole-heartedly with the idea that content needs to be well-written and relevant. But there’s another type of content that needs to be well-written and relevant, even though the reader is a search engine instead of a person.

Content

Content SEO Small Business URL

Have You Set Up Your Content Groupings Yet?

Small Business Mavericks

DECEMBER 23, 2013

It’s called Content Grouping. You simple take a collection of URLs and group them into a content grouping category so that you can view aggregated metrics and analyze them. By being able to follow the metrics for the entire content group, you can see how your readers engage with that content across all of those URLs.

Groups

Groups Groups Content Aggregator

Keep Duplicate Content From Keeping Your SERP Low

Small Business Mavericks

JANUARY 6, 2015

You would think that sophisticated search engine algorithms would be able to differentiate between similar URLs like. That example is taken from Google’s Duplicate Content advice, and it would be good to refresh your memory about the subject before starting in on a content audit. “ [link] . and [link] .

Content

Content URL Small Business Sites

Remember The Robot When Moving Content

Small Business Mavericks

JUNE 9, 2014

It’s pretty helpful, with links to specific ways to move several categories of content migration. That’s why you have to have your customer in mind when you design it, and your content should be what will interest the people you hope to engage as customers. Two Ways Your Site Is Read. Connect The Dots For The Robot.

Content

Content Engineering Sites URL

Why You Should Audit The Content On Your Site

Small Business Mavericks

MAY 28, 2014

Search Engine Journal just put out an excellent guide for site owners called How To Conduct A Content Audit On Your Site. I want to talk about why auditing your content is so important. Content is pretty much everything you have on your site. website development content audit online health checkup routine site maintenance'

Sites

Sites Content Journal URL

The Coming Google Branding Craze

Small Business Mavericks

AUGUST 14, 2012

But Google has finally announced that Google+ custom URLs are on the way. When these are finally rolled out, there will be a huge run on Google+ custom URLs. And what a powerful custom URL that will be for the person who snags it. Google has already attacked content farms and link farms.

Google

Google Brands URL Reputation

Embed Facebook Content Into Your Website | Small Business Mavericks

Small Business Mavericks

MARCH 9, 2011

Widgets and tools that allow for embedded content have been around for years. But I have yet to see a really good tool that allows you to embed Facebook content. It’s free and all you have to do is copy the URL, click on the “ditto&# button, and copy/paste the content you want to embed.

Small Business

Small Business Content Facebook Case Study

5 Things To Keep In Your SEO List For 2015

Small Business Mavericks

DECEMBER 22, 2014

Streamlined URLs — because it makes sense to write the URL the way people or search engines think. Content — because that’s what we are looking for when we go online. Videos — because YouTube is the second largest search engine in the world.

SEO

SEO List URL Small Business

Thinking About Making Infographics? Read This First

Small Business Mavericks

DECEMBER 2, 2014

Not properly citing your sources — she suggests putting the complete URL at the bottom of the infographic and making sure you list sources for each data point. These Mistakes Are Common In Content, Too. Rothman’s list, I see how it applies to other content. When I look at Ms. What do you think?

Small Business

Small Business Reputation URL Applications

Six On Page Search Engine Optimization Must Do’s

Small Business Mavericks

APRIL 21, 2012

Every page should have a unique title, and it should be relevant to the page’s content. It will promise a subject, and your content will then deliver on that subject. It is also considered a good idea to repeat the page’s title in your content, preferably at the top of the pages as an H1 heading.

Engineering

Engineering Domain Name URL Small Business

SEO For Ecommerce Websites

Small Business Mavericks

MARCH 4, 2012

Ecommerce websites often include content that isn’t permanent, for example, product descriptions – these are often removed once the site discontinues that product. Duplicate content - perhaps not as big an issue as several years ago, duplicate content can still hurt a business.

SEO

SEO URL Issues Price

What About PDFs and SEO?

Small Business Mavericks

OCTOBER 16, 2014

While it’s true that a lot of PDF content isn’t the greatest SEO content, it’s not true that PDF documents are bad to have on your site if there are good reasons for PDFs to be there. You want a URL/filename that makes sense and is SEO-rich. Be careful about duplicate content when you are updating documents.

SEO

SEO Engineering URL Sites

Why Infinite Scroll Must Go

Small Business Mavericks

FEBRUARY 19, 2014

If you’ve ever gone to a website and scrolled and scrolled through endless content, then you know how frustrating that is as a user. Much better is breaking up your content into pages, and there are several benefits to doing it this way. You need to make sure that each page has a unique URL that is search engine friendly.

Engineering

Engineering SEO URL Activities

Improving On Competition

Small Business Mavericks

JULY 21, 2014

Competitive Intelligence has always been a useful tool for improving your content strategies by looking at what others in the same market are doing. There’s an interesting discussion going on over at the Moz Blog in the comments of Bill Sebald’s article, “ Building Better Content By Improving On Your Competitors.”

Small Business

Small Business Engineering URL Communities

Why You Should Make A Map of Your Website

Small Business Mavericks

DECEMBER 11, 2014

Some of the details might be how to categorize your content; should it have its own page or be grouped with other stuff? Give it a SEO-friendly URL and solid links to related content on your site. Designing a site is similar because the details have to link together into a cohesive whole. You can make sure the dots connect.

GPS

GPS Engineering Sites URL

Tips For Facebook Marketing

Small Business Mavericks

MAY 29, 2011

All Facebook shares these tips for effective marketing and public relations through Facebook: Post your best content on Thursday because that is the day it is most likely to get read. Full links are 300% more likely to get read than short URLs (which is the total opposite of Twitter, by the way).

Tips

Tips Facebook Marketing URL

8 Ways To Tune Up Your SEO

Small Business Mavericks

FEBRUARY 13, 2015

Create keyword-specific URLs. A regular content audit or site audit is like popping the hood on your car to look at what needs to be attended to. SEO for Small Business content audit search engine optimization SEO site audit tune up' Add above-the-fold images or videos with full optimization. Create an image sitemap.

SEO

SEO Engineering Journal Small Business

5 Ways To Murder Your Blog

Small Business Mavericks

JANUARY 11, 2013

Your blog should produce original content. If you have to plagiarize, or steal, other bloggers’ content, then you shouldn’t blog at all. Non-search-friendly URLs – You’ve seen them. Today I’m going to talk about 5 of those. Plagiarizing other bloggers – I’ll start with the obvious one.

URL

URL Blogger SEO Social Media

Can They Find Your Video? Do They Want To?

Small Business Mavericks

MAY 22, 2014

Your site url should be clearly seen in the video so that when it is shared, people can find you. Don’t copy their videos, copy their technique and add your own twist to your unique content. If your website is responsive and works on mobile devices, your videos should, too. Is it worth their time?

Video

Video Library URL SEO

5 Online Marketing Terms You Should Know

Small Business Mavericks

SEPTEMBER 18, 2015

Each individual page on a website has an URL, which is the Web address of that specific page, but the domain name is where the home page of a website sits, the main part of the website address between HTTP and.com. If you look in your Web browser, at the top of the browser where the website address is, that’s the domain name.

Domain Name

Domain Name Marketing Small Business URL

Is It Time To Change Your Inbound Link Strategies?

Small Business Mavericks

MAY 27, 2012

There are other factors such as the age of a link, however, this is becoming less of an issue with Google showing a distinct preference for fresh content – you can’t have both, fresh content with old links. That page has been indexed, and other inbound links will have helped to match your contents to search terms.

Strategy

Strategy Engineering URL SEO

How To Multiply Content and SEO From One Event

Small Business Mavericks

JANUARY 13, 2015

Unpack The Content From The Event. Let people choose if they want to see “all” of it or the single page of information covering that point, and let each point/page add to the content of your site. This page, a specific point in your event, is a natural long tail keyword just waiting to be given the appropriate URL.

SEO

SEO Eventful Content How To

The Danger In Faceted Navigation

Small Business Mavericks

FEBRUARY 26, 2014

Many e-commerce sites use dynamic URLs to make this happen. If that’s the case, each product page may have multiple URLs, in which case your website will have duplicate content issues. What you want is a single navigable URL for each product and category on your website. item=automatic-widget&sid=123.

Widget

Widget URL Patterns Price

Mobile Marketing For Small Business – Does It Need A Rethink?

Small Business Mavericks

MARCH 15, 2012

The post discusses Bing’s preference for a single URL no matter what device a visitor is using to access your website. Those points include: Mobile specific URLs rarely rank in search results since there are insufficient indicators to give the URL any value. Single URLs are easier to manage.

Mobile

Mobile Small Business URL Engineering

A Few Good Reasons To Add HTTP/2 Support To Your Site

Small Business Mavericks

DECEMBER 12, 2014

Therefore your HTML markup, redirects or 404 pages, URLs, page content, etc. HTTP/1 and HTTP/2 are like two different languages. As long as browser and server speak both languages, there’s no problem. are still good.

Sites

Sites URL SEO Types

The Best Thing About Case Studies

Small Business Mavericks

MAY 20, 2015

But the best thing about case studies, from a marketing standpoint, is the fact that the content is your own. Your customers, your business, your product or service are all combined into a unique piece of content that can be fuel for generating more content and search engine optimization. Case Studies & More Content.

Case Study

Case Study Study Engineering URL

Is Community Leadership Better Value Than SEO?

Small Business Mavericks

MAY 22, 2012

That’s means that 70% traffic is flowing around the web from social media, bookmarks, advertising, links and because users directly type urls into browsers. In doing so, rather than broadcasting your content, you have the perfect opportunity to become a community leader within your niche.

SEO

SEO Communities Reputation Forums

Social Media Informer

Small Business Mavericks

Who Is Reading Your URL?

Your Title Tag Is Content, Too

Trending Sources

Have You Set Up Your Content Groupings Yet?

Keep Duplicate Content From Keeping Your SERP Low

Remember The Robot When Moving Content

Why You Should Audit The Content On Your Site

The Coming Google Branding Craze

Embed Facebook Content Into Your Website | Small Business Mavericks

5 Things To Keep In Your SEO List For 2015

Thinking About Making Infographics? Read This First

Six On Page Search Engine Optimization Must Do’s

SEO For Ecommerce Websites

What About PDFs and SEO?

Why Infinite Scroll Must Go

Improving On Competition

Why You Should Make A Map of Your Website

Tips For Facebook Marketing

8 Ways To Tune Up Your SEO

5 Ways To Murder Your Blog

Can They Find Your Video? Do They Want To?

5 Online Marketing Terms You Should Know

Is It Time To Change Your Inbound Link Strategies?

How To Multiply Content and SEO From One Event

The Danger In Faceted Navigation

Mobile Marketing For Small Business – Does It Need A Rethink?

A Few Good Reasons To Add HTTP/2 Support To Your Site

The Best Thing About Case Studies

Is Community Leadership Better Value Than SEO?

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