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Fetching Friday – Resources Mashup & The Future of Google Author Rank

Kikolani

The Resources Mashup. How to Generate More Leads With Your Blog: 5 Tips – Learn how businesses with top marketing blogs generate leads with social media and content marketing. Blogging / Content. Blogging / Content. Think about these 13 reasons why your content marketing might fail. Featured Post of the Week.

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[DIGITAL TIPS] Combining SEO And PPC To Advance Your Marketing Strategy

SocMed Sean

Not so fast… Organic Content Is The Gift That Keeps On Giving In modern digital campaigns, the best way to get that traffic is with a high-ranking position in search engines result pages (SERPs). That’s amazing, and every marketer should be working to not only get their content listed, but ranked well in the SERPs.

SEO 239
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This Week in Social Media – 7/10/2013

Social Media Marketing

Each week, I compose a newsletter for our team that includes a series of links about current events and trends in the worlds of technology, social media, mobile, communications and marketing in order to keep our wider team up to date on changes, newsworthy items and content that might be useful in their jobs. These are those links.

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How to Protect Yourself from Shady Search Marketing

Convince & Convert

A few years ago, search engines favored shorter articles in the 300-word range. Search engines have also gotten much better at determining the quality and context of content, making keywords less impactful. Now search engines will be looking for related words, not the exact same phrase. highlight to tweet).

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Friday's Fun Online Finds

Firebelly

Style Guide Awesome resource for writing, creating and editing content for the digital world. I stumble across some pretty interesting stuff along the way and will share them occasionally on these "fun finds Fridays." Below are some of this weeks discoveries. I hope you enjoy them or consider sharing them with others who will!

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79 Remarkable Social Media Marketing Facts and Statistics for 2012

Webbiquity SMM

Not only do leads generated through social and content marketing cost half as much as traditional outbound-generated leads (see below), they also close at higher rate (again, see below). B2b marketers believe social media is critical to organic search success. Paid search leads average a 7% rate, while outbound marketing leads (e.g.,

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Social Media Marketing Checklist from SES Chicago

Firebelly

What dedicated resources will you allocate for your social media programs - both financial and headcount? Are you currently listening to what is being said about your firm, brand(s) and/or product(s)? What types of supporting marketing will you use to promote and extend the reach of the program? Choose the right outlets.