Kikolani

JULY 1, 2011

The 1 -2 punch marketing action plan for blogs – I personally think there are more than just two punches here, but great details on how to get your blog moving. How relationship marketing helped me land a dream client – why relatinoships are a valuable asset beyond your blog. Is the bank of social capital broken ?

Mashup 136

Mashup Resources RSS SEO 136

Myrland Marketing

OCTOBER 4, 2018

He might also have built up enough social capital with the people he cares about online that they will support him no matter what, but I doubt that anyone is so popular they can muster that kind of support from everyone. I would imagine he and Sullivan & Cromwell decided the situation was too toxic to keep that content online.

Brands 49

Brands Journal Case Study Social Media 49

ProBlogger

JANUARY 24, 2017

The bad news is this: that boring content you’re probably peddling? Don’t get me wrong, it’s not your fault for going about content marketing like this. Content Marketing Has Grown Into a Monster. But for those of us fixing to make headway in existing markets, traditional advice just isn’t going to cut it anymore.

How To 47

How To Authentication Publishing Social Capital 47

Convince & Convert

NOVEMBER 1, 2011

The answer is you can’t stop creating the content in the way that people you’re trying to reach consume it. You and I have the rare luxury of doing this for a living, but take an average marketing director or average CEO. It’s three pieces of content a day. But is long form publishing counter-cyclical?

Klout 122

Klout Social Capital Influencer Social Graph 122

Sherrilynne Starkie

JUNE 9, 2013

Last week at Social Capital Ottawa I moderated rountable discussions on analytics and digging deep to gain real insight. Social Media Analysitcs (Photo credit: cambodia4kidsorg). A couple said they use these statistics to inform their content creation. 5 Questions Social Media Marketing Analytics Can Answer.

Analytics 380

Analytics Social Capital Klout Analysis 380

ProBlogger

MARCH 18, 2012

This guest post is by Danny Iny of Firepole Marketing. Suddenly, you aren’t blogging to an empty void—real people are consuming and engaging with your content! These are all uni-directional media; the publisher publishes, and the audience has the choice of consuming the content (watching or reading), or not. Or are they?

Comments 40

Comments Blogosphere Social Capital Banking 40

ProBlogger

JANUARY 24, 2017

The bad news is this: that boring content you’re probably peddling? Don’t get me wrong, it’s not your fault for going about content marketing like this. Content Marketing Has Grown Into a Monster. But for those of us fixing to make headway in existing markets, traditional advice just isn’t going to cut it anymore.

How To 20

How To Authentication Publishing Social Capital 20

Janet Fouts

OCTOBER 29, 2012

Lots of people will tell you ”Social Media Influencers” are the key to social media marketing but what does that really mean? Do they get comments and do people share their content through social media? Is influence based on number of connections? Klout , Peer Index or Kred score?

Influencer 135

Influencer Klout URL Social Media 135

Convince & Convert

FEBRUARY 19, 2016

This is episode one of my new show: Marketing Marvels. There is A LOT of marketing technology out there, and it’s difficult to know what all the platforms and packages do, whether it makes sense for your business, how it stacks up to competitors, and a bunch of other key questions. To subscribe to the show go to [link] ).

Influencer 60

Influencer Marketing How To Report 60

Convince & Convert

JUNE 22, 2010

If anything, social media is MORE important for B2B companies than it is for B2C companies. Also, many B2B purchases are heavily researched, providing a real success path for content creation and socially-derived thought leadership. Most B2B companies have fewer customers, so the opinions of each are magnified.

Social Media 132

Social Media B2B Company Consultant 132

Buzz Marketing for Technology

JUNE 27, 2008

If we are in the amidst of an invisible changeover to networks, both workplace and formal education places will: - be seen as too centralized, - not 24/7 enough, too physical/insufficiently digitized - to search for useful content on our own, - pretentious about delivering what we can do for ourselves, - maintaining obese carbon footprints, and.

Project 100

Project Engagement Blogosphere Skills 100

Sprout Social

SEPTEMBER 14, 2022

Target’s bright red aisles, Best Buy’s polo-clad staffers, Jimmy John’s freaky-fast sandwiches—all vital parts of a greater brand marketing strategy that rely on customers coming into stores. It’s not a storefront, it’s their social strategy. Audiences experience brands primarily through social media. Visual content.

Strategy 97

Strategy Brands How To Template 97

Techipedia: Tamar Weinberg

JUNE 30, 2008

July 3, 2008 at 9:17 am Insight Into the World of Plurk | Collective Thoughts July 3, 2008 at 3:49 pm Does Plurk’s Karma guage Social Capital? Reply Content Writer June 30, 2008 at 10:00 am Clique Power I think that the Plurk power is coming through the Cliques feature in Plurk. Plurk is very far for comparison to Twitter.I

Twitter 199

Twitter Microblogging MySpace Comparison 199

Convince & Convert

JUNE 30, 2010

This has enormous implications for social segmentation, content creation, tonality, and appropriate success metrics. One of the greatest benefits in the emergence of social media communication and marketing is that now every consumer has a voice that can be heard. They are not a faceless heard.

Social Media 129

Social Media Strategy Automotive SEO 129

Convince & Convert

MARCH 6, 2012

I’m sure you experience this, and you mention this in the book, is that people maybe you don’t even know are tweeting you and maybe they’re leaving a comment, and in their mind they’re building up this social capital in your bank. Really, it’s a new marketing channel. Where’d this come from?”

Klout 123

Klout Influencer Case Study Proposal 123

Convince & Convert

JUNE 23, 2010

Market research is as important to most companies as the payroll department. Surveying, physical and online focus groups and opinion polling are still the primary tactics companies depend upon for market prediction and go to market strategy. Yet, it seems to be a stagnant mode of gathering feedback.

Crowdsourcing 122

Crowdsourcing Social Media Strategy Construction 122

Convince & Convert

JUNE 28, 2010

On today’s Web, buying decisions are influenced less by the grand, sweeping programs that take old marketing and put a fresh coat of social paint on them. If someone is looking for “chocolate ice cream&# you need to have content pieces to show up on that radar. Sure, people probably know how to find Toyota online.

Social Media 128

Social Media Strategy Report Buy 128