Content Marketing Social Capital Social Graph 
Buzz Marketing for Technology
DECEMBER 15, 2009
So that begs the question – what’s on the horizon specifically for BtoB for marketers next year? Here are 10 concrete ways I think the environment in which BtoB Marketers operate will evolve in 2010. Facebook ads today remind me of Google AdWords in 2001 with low CPC’s on topics and segments many marketers will want to reach.
Convince & Convert
NOVEMBER 1, 2011
The answer is you can’t stop creating the content in the way that people you’re trying to reach consume it. You and I have the rare luxury of doing this for a living, but take an average marketing director or average CEO. It’s three pieces of content a day. But is long form publishing counter-cyclical?
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