Direct Marketing Observations

MAY 13, 2022

During that time, the one binding thread that kept us all on the same page, so to speak, was information. According to Statista, US residents spend an average of 323 minutes per week watching video content – on mobile phones alone! Both real and imagined. You can look no further than the explosion of video. Rubber, meet the road.

B2B 112

B2B Social Media Conversation Platform 112

Direct Marketing Observations

FEBRUARY 23, 2011

Case in point, I use my Twitter followers and also the people I follow on Twitter as a de facto RSS feed for information about the work I do and the research I need to do my job. So tying that information literally into a search feed, is essentially the same thing.

Curation 168

Curation RSS Feed Feedly 168

Direct Marketing Observations

AUGUST 10, 2011

We create the content, we share the content and we consume the content-CONSTANTLY. The real-time aspect of sharing information through Twitter has made the platform ideal for updates on what has been happening. million visits to the Twitter homepage from the UK population alone. This is the world that we live in now.

Hitwise 152

Hitwise Social Media Platform Eventful 152

Direct Marketing Observations

OCTOBER 15, 2010

1) Look for more content to be produced by “others”. This means look for the rise of the professional content creators masking as citizen journalists. We used to marvel at UGC, but what is it when large organization start to pass their content off as UGC? Know the difference between “real&# UGC and professional content.

Astroturfing 204

Astroturfing UGC Tips Mobile 204

Direct Marketing Observations

FEBRUARY 9, 2010

That means we have unprecedented access to information from all points of view, but we’ve also lost our sense of whom to trust. Is ubiquitous access to unlimited information a blessing or a curse? I’ll add a couple of thoughts directed squarely at the corporate side of this discussion that relate to content, trust and brands.

Industry 143

Industry Aggregator Crowdsourcing Wikipedia 143

Direct Marketing Observations

JANUARY 3, 2011

Whenever his son needed any information, he would open up YouTube, type in the search term and then just watch the videos that showed up as matches. We would rather someone entertain us with information than have to sift through search results. We dig 3D, we like our content packaged. At first, he thought he was joking.

Trends 221

Trends YouTube Engineering Video 221

Direct Marketing Observations

NOVEMBER 2, 2012

Consumers look for alternatives when they realize that they have to pay to access content online. We want to solve problems, we want to make life easier, we want to show how beautiful and easy something might be to create, or we want to share information that can make our lives easier. But what do we do?

Posterous 162

Posterous Tumblr Flickr WordPress 162

Direct Marketing Observations

MARCH 23, 2010

Rubber necking our way through life and content not to get involved. The American Cancer Society tweets about cancer research, specific types of cancer news, and information. The Leukemia & Lymphoma Society provides information about blood cancer, research and events that readers can get involved in.

Twitter 180

Twitter Microblogging Foursquare SEO 180

Direct Marketing Observations

MARCH 4, 2010

The criteria being user interface, strong usage and interaction, fresh content, results driven design, strong call to action, incorporation and usage of multiple digital properties and a solid scalable platform. Sometimes we have so much information and content, we feel that we have to give it all to the user. This site rocks.

Social Networking 177

Social Networking Exercises Sites iPhone 177

Direct Marketing Observations

JULY 7, 2010

I struggle to write good content. I probably don’t blog as much because I also see a lot of the same content regurgitated as well. I do like and want digital, relevant, consistent content in snackable bits though. What we really should be looking for though is compelling content, variety and personality.

SEO 122

SEO Social Media Process Content 122

Direct Marketing Observations

JANUARY 26, 2010

The impact of social media on B2C is obvious, but B2B is starved for information, case studies, consultants that know what they are doing and knowledge. Some good content/writing here. You see, THAT is the niche that all marketers and consultants need to be focusing on right now. Because B2B is focusing on social media.

B2B 180

B2B Social Media Case Study Consultant 180

Direct Marketing Observations

APRIL 19, 2010

But more importantly, aside from the breakdown of percentages in that graphic above-look at the number of ways that people can consume and create content. Share content. Have access to all content pages that your child has created. Periodically evaluate the content they are sharing and consuming. Upload an audio podcast.

Social Media 202

Social Media Social Networking Education Guidelines 202

Direct Marketing Observations

JANUARY 31, 2024

It’s Always Going to be About Content. Till the cows come home, it’s always going to revolve around content frequency, freshness, and the types of content that are created. Fresh content or not, you’re probably asking how can you tell your company’s story if you’re not allowed to “really” tell your company’s story?

Industry 146

Industry Social Media Biotechnology Marketing 146

Direct Marketing Observations

DECEMBER 3, 2010

19) Another Google product Follow Finder analyzes public social graph information (following and follower lists) on Twitter to find people you might want to follow-Did you even know about it? 18) This pretty sweet image tagging tool from Tangelo was another one of those “this is cool but will people use it type of applications&#.

Sites 235

Sites Social Media Tools Storify 235