Firebelly

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Content Marketing Tip: Video Transcripts

Firebelly

So you shot a video of your latest product offering and you want to get some SEO/content marketing juice out of it. And if you can win a YouTube search, chances are your video will also show up near the top of a regular Google search. ( Try putting up a transcription of the audio in with the actual media file.

Video 191
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Stop Link Building, Write Good Content

Firebelly

If you’ve been hearing about Google Panda and Google Penguin, but still aren’t sure what they are, just know that it’s Google’s way of saying, “Stop trying to trick us. For example, if I have a blog about tennis and I link to your blog about tennis, Google thinks that’s a valuable site.

Content 177
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Marketing Mix Tape: Do These 6 Things to Bring More Traffic to Your Website Now

Firebelly

The best marketing professionals will tell you they use a combination of search, social, influencer and content strategy to generate leads and website visitors. billion Google searches per day, so we should never take SEO for granted. Several years ago, being first place in a Google search meant you’d receive 50% of all clicks.

Marketing 181
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SEO Isn’t Dead. The New SEO

Firebelly

People who are aware of what’s going on with Google, but aren’t mired in the details of SEO every day may have heard the oft-used-but-incorrect phrase, “SEO is dead.” When Google launched the Panda and Penguin algorithm updates, they pretty much said “we will no longer value any of these old techniques.

SEO 178
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Curation is Not Aggregation

Firebelly

Curation is the big new buzzword this year in social media circles — collecting information in a strategic amassing of selected information that’s presented in a new way to draw out the subtleties and patterns that might not otherwise be noticed when looking at the group in toto. Aggregation is an amassing of content.

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5 Helpful Social Search Articles

Firebelly

Social Search Optimization A search engines ultimate mission is to serve the most relevant information it can. The end game is simple, and nothing new under the sun: maximizing the visibility of relevant content for those looking for it. Here are 5 articles to help you understand social searchs relevancy to your business.

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Alan K’necht: Über Thinker & SEO Brainiac: An Interview

Firebelly

Both Google and Bing now include various social sites content in their search results, are continuously monitoring social sites like Twitter and Facebook for breaking news or topics and are within an hour or less adjusting search results to ensure their users are finding the latest relevant content.

SEO 224