Marketing via Aggregation, Filtering and Curation – Tools and Resources
JANUARY 31, 2011
Great picture and post on the Information Overload Paradox : The post talks about the issue of overload: I can certainly consume more content than I could two decades ago, but no matter how much content is available, I can’t consume much more. And relative to the sheer volume of content available to me, I’m actually consuming a smaller percentage every day. Curation.
Taxonomy in Content Curation
AUGUST 31, 2011
First I have to admit that they have done a very good job of building a comprehensive taxonomy (classification) system to organize all the content they serve. But the site also proves my point that CMS systems are not the right solution for managing curated content for the following reasons. CurationRe-engineering the taxonomy is a huge task.
Become a Content Marketing Fox
JUNE 17, 2015
By Michael Gerard According to a survey by Curata , more than three quarters of content marketers plan to boost their content marketing investment in the coming year. We have a name for content marketers that are the most savvy with their content marketing budgets: FOXES. However, a third of content marketers have never completed a content audit.
Content Is No Longer King: Curation Is King
SEPTEMBER 22, 2010
Content Is No Longer King: Curation Is King Steve Rosenbaum , Magnify.net | Jun. See Also: THE MICROSOFT INVESTOR: Even With Impressive ROIC, Stock Might Reach New Lows Watch Out Data Hogs: Verizon To Join AT&T With Its Own Tiered Data Plans Foursquare Is Going To Tell You Where To Eat Pretty Soon "Content is King" -- no longer. Bloggers make content. curation".
Discover Marketing Technology Used by Leading Companies
AUGUST 30, 2016
For marketing-related technology alone, there are hundreds thousands of companies to choose from, see graphic: For some great insight into these questions, I recently stumbled upon StackShare.io , which attempts to curate all of the tools companies are adopting in the categories: Application and Data, Utilities, DevOps, and Business Tools. Mailchimp – email marketing system.
The 15 Most Life-Changing Editorial Calendar Tools
OCTOBER 7, 2013
Online content marketing may be a relatively new practice, but editorial calendars are virtually as old as the publishing industry. Creating a shared spreadsheet to track the types of content you’ll be creating, teammember assignments, publication dates and keywords can be accomplished in just minutes: . Content DJ. Content Marketing Google Docs. Kapost. SocialCast.
5 Ways to Build Online Authority Using Content Marketing - A Guest Post By Paul Chaney
Diva Marketing Blog
MAY 20, 2016
Ways to Build Online Authority Using Content Marketing. One of the best ways to establish your online authority is through the use of content marketing. Create Content in the Form of a Blog. And one of the best ways to create such content is through a blog. Most website content management systems incorporate a blog component. About Paul Chaney.
There Is No Salvation for the ‘Facebook Expert’
JANUARY 26, 2017
In the old days of search marketing, it was about tricking the dumb robots –buy links, cloak, spin content, or whatever trick you could pull. Choose your business objective, load up your content, connect your audiences –that’s it. But you’re still responsible for your goals, content and targeting. Sounds like a bunch of mumbo jumbo? Set it and forget it.
101 Marketing Tools and Technology Tips for 2017
JANUARY 26, 2017
Use a social media management tool. Social media management tools can help you streamline all your day to day activity on social media. Ideally, you’ll find a tool that allows you to manage all your social accounts from a single dashboard. Optimize your website content for sharing on social media. Automate sharing of evergreen content. Implement content upgrades.
Open Research: A Framework for Social Analytics
AUGUST 14, 2011
After interviewing nearly 40 experts and working with Charlene Li and a bit of help from myself, she’s found six distinct use cases (see compass below) on how companies are measuring using these new toolsets. Why are social analytics so important? This is a new medium, and proof over re allocation of investment is key. The more you share it, the easier it is for us to produce more. Wowza!
27 Must Use SEO Tools for Incredible Content Marketing Results
MAY 28, 2014
Content marketing is about creating, optimizing, and distributing valuable content to grow your web presence and steer the actions of consumers. Some are free, others are paid, but they can all help you get incredible content marketing results. It also gives you valuable crawling, indexing, and content optimization insights that can affect your Google rankings. 3.
Unskewing the Web: Curators as filters
OCTOBER 11, 2010
awareness, much was said about the new —now old—Web being all about participation: in the age of User-Generated Content , everybody and their mother became a publisher, leveling the playing field. What was unclear back then was that social media was not only lowering the barriers for content creators: it would eventually enable a new breed of editors, the social media curators.
Building a New Kind of Cruise Community
APRIL 15, 2015
Assumption 1: Create content. Instead of launching the site and hiring marketers to do content marketing, we brought on bloggers and writers who helped us create a rich foundation of smart, informative travel guides , cruise reviews, consumer how-to articles and Visual Lists , a new content format we’re pioneering. Our roots are in Silicon Valley, so we knew we didn’t want to just create or license expert content. So we spent months creating an entirely new CMS (content management system) from scratch – WordPress didn’t have the firepower.
21 Content Marketing Tools to Use in 2014
MARCH 4, 2014
What if a marketer was only as good as their content marketing tools? The brands that succeed at content marketing are those that take an agile stance. While some of the content marketing tools trending in 2014 are familiar, many of the rest are brand-new and probably worth adding to your program. Image credit: content marketing experience. Here are the very best: 1.
The past, present and future of content curation
SEPTEMBER 22, 2010
My Work Content Curation Subscribe Dare To Comment Fresh insights on social media and content curation marketing from a young professional in the field The past, present and future of content curation by Ian Greenleigh on August 13, 2010 · 2 comments A lot of us were curating before we knew what to call it. Home Comment Caviar Be 3-D. Modular.
Why Brands are Adopting the Digital Newsroom Approach
MARCH 31, 2014
Isn’t it enough to have your content posted on all your social accounts? When the media or the public find a piece of content in social media they’re likely to follow a link back to your site. If all your content is not available there, it’s unlikely they will go trolling social media for more content. The ability to post different content categories.
20 Rocking Tools for Successful Blogging
FEBRUARY 11, 2014
Who likes to be distracted while working on their next best piece of content? Adding new sources and discovering new content has never been easier thanks to the minimalistic interface, which you can alter by playing around with the layout and categorization. Stumbled upon a video, a news article, or any piece of content you’d like to come back to later on? WordPress.
Prepare Your Website for Geolocation with WordPress
FEBRUARY 14, 2011
Geolocation software uses global positioning systems (GPS) on smartphones or unique IP addresses on visitors’ computers to identify where a person is located. Many small business owners choose to use a content management system (CMS), such as WordPress, for a hassle-free website and infinite customization options. How does Geolocation Work? How it Works. Related Posts.
The Fifteen Classes of the Social Business Software Suite (Q4, 2010)
OCTOBER 3, 2010
Yet don’t discount other systems, as when you look closely, Google, Yahoo, MSN, AOL are also social networks, and will continue to innovate as well as aggregate. Aggregation and Curation Solutions: Curation and aggregation are the next set of technologies to emerge as social networks and websites start to integrate. Social Media Management Systems.
7 Ways to Take the Media World by Storm
Convince & Convert
OCTOBER 2, 2013
Editor’s Note: The following is an excerpt from Joe Pulizzi’s new book Epic Content Marketing: How to Tell a Different Story, Break through the Clutter and Win More Customers by Marketing Less (McGraw-Hill, 2013). Most media companies either have legacy systems in print or (I can’t believe I’m saying this) digital. Repurpose All Your Content. Enjoy! Leverage it.
5 Ways to Win the Hearts of Your Customers With Blogging
NOVEMBER 22, 2013
While there’s an intense focus among marketers to leverage blogging for lead generation and new customer acquisition, content marketing can also be critical to delighting your current clients. We’ve curated some ways to tailor your blogging strategy to delight your current customer base: 1. Smart Web Content. Incorporate these wins into your content marketing.
List of Social Media Management Systems (SMMS)
OCTOBER 31, 2010
The issue of lack of scale is resonating with social strategists –as a result, the market is developing new tools that will help them manage them. Definition: Social Media Management Systems are collection of procedures used to manage work flow in a disparate social media environment. This is not unlike traditional editorial processes used in CMS systems.
2012 #Nifty50 Top Men in Technology on Twitter
Blue Focus Marketing
SEPTEMBER 16, 2012
Prior to starting gShift, Chris was a co-founder of Hot Banana Software, a search engine-friendly web content management system that was acquired by Lyris Inc. He is an active participant in social media, author of the popular blog Managing By Walking Around , a frequent speaker at industry events, and a published author on multiple subjects. Chris Adams – @chrishadams.
10 Compelling Calls to Action to Brighten Your Blog
DECEMBER 4, 2013
However, this button is only one type of call to action that can be included with your content. We’ve curated 10 brilliant examples from around the web to help you boost your conversions through the roof: Need a refresher on the basics? Simply invite your readers to keep the conversation going by leaving a comment, or checking out some of your other content assets. Simple Text.
How to Optimize Your Blog for SEO: 5 Steps
JANUARY 3, 2014
Fortunately, publishing fresh content regularly is one of the best ways to build positive SEO for your business. In most content management systems (CMS), like WordPress, Blogger and HubSpot, your H1 tags double as your URL. There are no downsides to signing up for Google authorship , the search engine’s program to provide recognition to quality content creators.
World Class Processes, the War of Ideas and Other Content Strategy Wins
JULY 19, 2013
The media was buzzing about the power of content marketing this week. Between the power of content marketing for talent recruitment and growing attention in the tech realm towards tools for content creators, it’s clear that the discipline continues to be embraced by the brightest minds in business. The Case for Associations Adopting World Class Content Processes.
How to Optimize Your Content for Authorship Success
AUGUST 24, 2014
One of the most important things you can do in 2014 as a content creator, is identify who you are as a personal brand by monitoring how you come across online. Google Authorship is a revolutionary function of Google that allows you to identify content you’ve produced, as well as the publishers you’ve produced content for. Content Attribution. Where your content lives.
Brand Monitoring, Social Analytics, Social Insights
OCTOBER 3, 2010
More customers, buyers, and consumers are creating content everywhere they go. They don’t want to end up being trilobites and have become part of a larger system: Recent acquisitions include Scoutlabs+Lithium(community), Filtrbox+Jive(Community), Techrigy+Alterian(WCM) and others. Social data is overwhelming. Social Analytics Intelligent. Derive meaning what social data means.
Integrate Social Networks with your Corporate Website with ‘Social Sign On’
OCTOBER 1, 2010
Managing these multiple login systems from all these social networks is cumbersome due to changing APIs, protocols. More accurate contextual information as first time users information can be used to match relevant content, media, products, and even advertisements. Single Sign On systems don’t go away they simple aggregate this new level of data. Expect more now.
50 Ways to use Social Media, listed by Objective « Web Strategy by Jeremiah Owyang | Social Media, Web Marketing
MAY 13, 2009
Collectual these folks own social media budgets: LIST [link] in reply to spicedawg56 1 week ago « Community Platform Pricing for New Clients Scorecard: Should Startups Have Community Managers? Couple your email newsletter content with additional website content on a blog for improved commenting. Try out a short series of audio podcasts or video podcasts as content marketing and see how they draw. Practice delivering quality content on your blogs, such that customers feel educated / equipped / informed. Consider the value of hiring a community manager.
Social Media Monitoring Tools Comparison Guide
OCTOBER 27, 2010
Radian6 Due to its large coverage area, robust analytics and workflow management capabilities, Radian6 is ideal for large companies who need in-depth social media monitoring. Along with its social media monitoring capabilities, this software offers a wealth of features, including a content management system (CMS), keyword-research tools, website analytics and lead-nurturing functionality.
10 Quotes on the Apple iPad and the Business of News
JANUARY 28, 2010
You can view this in the spirit of Robert Scoble’s To create or curate? , or catch on that I’m on a project deadline and don’t have time to contribute my own thoughts. “The future of news is about distributing content as widely as possible and monetising not just content but relationships. Yet they will read 1,000-page novels on their Kindles. Possibly.