Waxing UnLyrical
JULY 18, 2019
Recently, we had an Earth Day influencer post content about a major, for-profit retail competitor on the same day as our post. The post Influencer Engagement: Finding a Fit appeared first on Shonali Burke Consulting. We increased our Instagram followers by more than 200 percent as a result of influencers tagging our account.
Waxing UnLyrical
JUNE 20, 2016
Online Retailers Should Care More About the Post-Purchase Experience. Why: “Retailers need to create an end-to-end customer journey, so customers come to love and crave interacting with them,” says Amit Sharma for Harvard Business Review. Author information Shonali Burke President & CEO at Shonali Burke Consulting, Inc.
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Waxing UnLyrical
MAY 13, 2019
Fast Retailing. The post 5 Simple Ways Small Businesses Can Ace Social Listening in 2019 appeared first on Shonali Burke Consulting. Continuous customer feedback is the bedrock of innovation because companies that listen innovate. They include: Adobe Systems. Align Technology. BlackBerry (now trying to listen). Hindustan Unilever.
Waxing UnLyrical
APRIL 13, 2015
Retailers need to look for ways to connect with the increasingly demanding consumer so that they become fans of the brand, instead of simply customers,” says Dave Hochman as he shares six takeaways for the “C-store” industry. Monday Roundup: #NovaCOM15 is a post from: Shonali Burke Consulting, Inc.
Waxing UnLyrical
DECEMBER 20, 2012
In our case, the client is not a coffee shop or retailer, so this is a real challenge until they have greater name recognition. Have a product, service, business that will make it more natural for people to find you as they are conducting searches. What about organic growth? Since I have no additional support, I am finding growth hard.
Waxing UnLyrical
MAY 8, 2013
Her voice said, “Sure,” but then she proceeded to make me feel as uncomfortable as I’ve ever felt in a retail outlet. Author information Shonali Burke President & Grand Poobah at Shonali Burke Consulting, Inc. Head honcho of Waxing UnLyrical, Shonali Burke is President & CEO of Shonali Burke Consulting, Inc.
Waxing UnLyrical
MAY 2, 2013
Whether those are sales people, account managers, customer service, or retail workers, they are the people who are continually interacting with your customers. 312 Digital also provides digital marketing training for business owners, marketers, consultants and agency employees. Send them a survey asking for feedback and input.
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