Convince & Convert

MAY 4, 2010

I’m delighted to have had the chance to interview technology consultant and author Phil Simon about how technology and social media adoption is changing companies. While many organizations have got social media religion, there are many others still swimming against the stream. As for the ideal dynamic today, Enterprise 2.0

Social Media 117

Social Media Strategy Consultant ROI 117

Convince & Convert

MAY 12, 2010

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Would You Try It With a Fox?

Consultant 121

Consultant Social CRM MySpace Social Media 121

Convince & Convert

SEPTEMBER 7, 2010

There are a few sections devoted to the mechanics of Twitter, Facebook, Linkedin, and other social media operational specifics. UNcanny Insights From UnMarketing | Book Reviews | Social Media Consulting – Convince & Co… Stratten’s rant against direct marketing – “People still teach courses on how to cold-call better!

Review 115

Review Social Media Social CRM Consultant 115

Convince & Convert

JULY 20, 2010

Some of my favs include: Books – Content Strategy for the Web (Halvorson), Letting Go of the Words (Redish) Networks – The Content Strategy LinkedIn group Blogs – Here's a great list from Catherine Ventura (@catherinventura): [link]. Joining the LinkedIn group now. I actually work at Vertical Measures!

Social Media 141

Social Media Strategy Consultant Blogger 141

Convince & Convert

AUGUST 16, 2010

3 must-read articles about social media (plus a bonus from the Convince & Convert vault) Sent twice per week (usually Monday and Friday) Sent at 1pm pacific time 3-2-1: it’s the greatest newsletter in the history of social media newsletters. Im Jay Baer. How can I help you?

Newsletter 114

Newsletter Social Media Alltop Social CRM 114

Convince & Convert

JUNE 29, 2010

The book includes several compelling examples of groups creating and maintaining impressive online collaborations, without a profit motive in sight. His chronicle of an online study group at Ryerson University is a perfect example of the ramifications of widespread interconnectivity that society will be wrestling with into the future.

RSS 118

RSS Collaboration Social CRM Consultant 118

Convince & Convert

JULY 5, 2010

link] Hot In Marketing I Get By With a Little Help From My Friends | Convince & Convert News | Social Media Consulting – Convince & C. link] [link] Hot About TV I Get By With a Little Help From My Friends | Convince & Convert News | Social Media Consulting – Convince & C. Im Jay Baer.

Community building 116

Community building Social CRM Consultant Posterous 116

Convince & Convert

JULY 6, 2010

She leads the agency’s social media group, and has more than 20 years experience in consumer, technology, B2B and social media marketing. A good example of a company’s CSR successes is Target® with its long-standing commitment to schools and education.

CSR 138

CSR Social Media Strategy Consultant 138

Convince & Convert

MAY 27, 2010

The good news is that with the typical exception of Facebook, most of these changes are positive, well-communicated, and understandable. Now, you can track number of “likes&# and daily interactions on your Facebook page, in the same place you can track RSS feeds, Twitter followers, and all the other awesome data points Swix provides.

Consultant 123

Consultant Metrics Social Media Social CRM 123

Convince & Convert

JULY 27, 2010

Blogging every day doesn’t make you a better thinker or consultant, it makes you faster at WordPress formatting. Business News "Blogging every day doesn’t make you a better thinker or consultant, it makes you faster at WordPress formatting." Those words are often used interchangeably, but they are not the same.

Social CRM 117

Social CRM Consultant Blogger MySpace 117

Convince & Convert

JULY 26, 2010

The more content, the better which leads me to the next thing… Social Media Optimization Sites like Facebook and Twitter can help you spread your brand’s net even wider. Someone searches for you, they’ll find your Twitter profile or Facebook brand page.

SEO 115

SEO Social Media Consultant Social CRM 115

Convince & Convert

FEBRUARY 15, 2010

This puts significant pressure on email to be more relevant, because most of what would be contained in an email newsletter or special offer now happens faster and more personally within Facebook, Twitter or other social outposts. That's what I mean when I say uni-directional social media.

Social Media 114

Social Media Strategy Social CRM Newsletter 114

Convince & Convert

AUGUST 24, 2010

“ The Black Art of Optimizing Facebook Wall Posts &# can be voted for here. We’ll have Facebook page and other promotional stuff about the book online soon – including pre-ordering capabilities. “ Your Content Stinks! Drive Results with Content Marketing &# can be voted for here. Im Jay Baer.

Social CRM 111

Social CRM Consultant MySpace Social Media 111

Convince & Convert

MAY 13, 2010

Social media allows big companies to act small again. Social media creates kinship between companies and customers, and kinship equals purchase intent. Facebook Fan Pages are email newsletters with smaller pictures. Facebook is for people you used to know. Linkedin is for people you know. I know this one isn’t mine.

Social Media 153

Social Media Strategy Social CRM Consultant 153

Convince & Convert

JUNE 17, 2010

There is no real benefit to having more Twitter followers per se, just a potentially bigger group of people with whom you can interact in pursuit of a more definable goal. For us, it has helped expand our consulting business, which is a real measure. But really, there’s not much point in that. Im Jay Baer. How can I help you?

Twitter 126

Twitter Metrics Social CRM Consultant 126

Convince & Convert

FEBRUARY 10, 2010

Social Outposts Without the Mystery I’m often asked by corporate clients where they should engage in social media. “Should we be on Twitter, or Facebook, or Linkedin, or YouTube, or some other places?&# Flowtown gives you the answer in seconds. The fee for up to 75,000 sent emails per month is just $99.97.

Social Media 128

Social Media Marketing Social CRM Consultant 128

Convince & Convert

JULY 15, 2010

When it comes to creating a social media strategy , there is one, often overlooked piece of the puzzle that falls through the cracks. Something along the line of “we tried a blog but it wasn’t a success” or “we have a Facebook page, but it isn’t doing anything for our business.” Who’s Doing What?

Social Media 141

Social Media Consultant Strategy Organization 141

Convince & Convert

FEBRUARY 19, 2010

Then you dash to Facebook to see what’s going on there. Handy Facebook Reminders It’s pretty tough to find a credible excuse for missing people’s birthdays on Facebook. NutshellMail saves you from being labeled an ingrate by reminding you of all the birthdays of your Facebook friends this week.

Social Media 115

Social Media Social CRM MySpace TweetBeep 115

Convince & Convert

JULY 21, 2010

Have you read the Terms link provided by Facebook, Twitter or YouTube? Did your content creator (photographer, writer, designer) give you permission to post their work on Facebook or YouTube and hand over their control to Mark Zuckerberg? Did you catch that part about being transferable and sub-licensable?

Social Media 155

Social Media Policies Consultant Social CRM 155

Convince & Convert

MAY 5, 2010

link] [link] Courtenay Pitcher As the owner of my own small marketing agency, I find it much easier to consult with clients based on experiences and insights gained in the trenches. Thank you for all of your excellent blog posts about social media Jay. Thank you for all of your excellent blog posts about social media Jay.

Social Media 126

Social Media Case Study Strategy Study 126

Convince & Convert

FEBRUARY 24, 2010

Power, Risk & Accountability Today, I gave a presentation to LEAD San Diego, a group of Southern California business leaders. link] Rituparn 6 Req Competencies for Social Organizations | Conferences and Events | Social Media Consulting – Convince & Convert [link] ericboggs Interesting content, Jay.

Compete 116

Compete Conference Organization Social CRM 116

Convince & Convert

FEBRUARY 11, 2010

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Is It Curtains for the App Store?

Social Media 114

Social Media Strategy Apple iPhone 114

Convince & Convert

JUNE 2, 2010

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Do You “Like&# How I Look In These Jeans?

Social Media 134

Social Media Strategy Curation Privacy 134

Convince & Convert

APRIL 20, 2010

That group used 3,126 different search terms to get here. The most popular search phrase – “ social media strategy &# brought 837 visits, and 2,654 search terms were used by just one visitor during the month. That would be a interesting exercise, wouldn’t it?

Hitwise 117

Hitwise Content Blogger Consultant 117

Convince & Convert

SEPTEMBER 21, 2010

Tired of chasing shiny objects, and setting up Twitter and Facebook accounts with clear direction, or success metrics? To help you figure all this out, you might want to download my free social media strategy worksheet. Social media strategy consulting details here. RT @jaybaer: Develop a social media strategy in 7 steps.

Social Media 167

Social Media Strategy Consultant Conference 167

Convince & Convert

MARCH 25, 2010

Future Plans for Facebook For now, Facebook doesn’t allow outside access to Facebook fan page metrics, so that’s the one large hole in the Swix data set. Mr. Lake believe that access will be granted however, allowing his company to deliver a whole suite of new Facebook data points into the Swix system.

Social Media 117

Social Media Strategy Statistics Metrics 117

Convince & Convert

APRIL 6, 2010

Seek Content Inspiration Creating successful social media content isn’t just status updates. and search for them on Google, Bing, YouTube, Twitter, Facebook, and SocialMention. Take your top keywords (including your company name, product name, etc.) What shows up in these search results? How much photo and video content appears?

Brands 145

Brands Content Social Media Consultant 145

Convince & Convert

MARCH 10, 2010

I’m looking forward to an all-new group of Twitter 20 interviews in the coming months, and hope you’ll be right there with me – tuning in, asking questions, and telling your friends. Someday, we’ll all look back on these days and say we were there at the beginning of the social media transformation.

Social Media 117

Social Media eBook Strategy Consultant 117

Koka Sexton

MARCH 2, 2011

Today Social Selling University officially launches as the first program to educate sales professionals on how to leverage social media technologies and methodologies to increase sales productivity and drive revenue throughout the entire sales cycle. Why does social media matter to sales people? About Social Selling University.

Training 66

Training Social Media Social CRM Education 66

Convince & Convert

MAY 26, 2010

I don’t believe Twitter and Facebook will always dominate. First, figure out how you’re going to be social, and then worry about how you’re going to do social. Create a social media steering group (cross-functional) for your company. Facebook fan pages are email newsletters 2.0

Social Media 135

Social Media Consultant Video Strategy 135

Convince & Convert

FEBRUARY 23, 2010

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Is Your Social Strategy Proactive or Reactive?

Social Media 118

Social Media Strategy Social CRM Company 118

Convince & Convert

SEPTEMBER 20, 2010

I’ve asserted that B2B social media tactics vary from B2C, in that they are typically rooted in consumer education and thought leadership, and thus require deeper layers of interaction. Private brand communities vs. Facebook. Linkedin Groups vs. Twitter. The range of Facebook usage is just 37% – 51%.

Social Media 149

Social Media B2B Strategy Consultant 149

Convince & Convert

AUGUST 19, 2010

Virality, Quick and Easy Once the stories are approved and posted on the blog, RESMARK automatically triggers another email, notifying the author and asking them to share the story on Facebook, Twitter, and elsewhere. And once the system was set up and the business rules determined, the company spends almost no time managing the program.

Social Media 142

Social Media Strategy Tourism Social CRM 142

Convince & Convert

MARCH 4, 2010

Yet, in much of my social media consulting work corporate blog owners are invariably most interested in total visits and RSS subscribers. This is especially misplaced with group written blogs, where the broad content focus and inconsistent tonality makes RSS subscription less likely. Mark, you're spot on! Im Jay Baer.

Metrics 132

Metrics Strategy How To Tourism 132

Convince & Convert

JUNE 24, 2010

You’re thinking that I’m… [link] #marketing [link] Santi Chacon 3 Ways Infomercials Can Inspire Your Social Media: I know, I know. If you can type a sentence, you can relate to people on Twitter and Facebook. Our method at Motorola was to take the bigwhigs out to the Signature Room and wine and dine them. Relationships.

Social Media 122

Social Media Strategy Social CRM MySpace 122

Convince & Convert

MAY 11, 2010

Digital Dandelion Take your written and video content, and spread it as widely as possible on the social Web. Post it to your Facebook page. Improve and Expand Now that your content is posted to your various social outposts, invite your current customers to make it better. Talk it up on Facebook and the blog.

FAQ 139

FAQ Content Consultant Social Media 139

Convince & Convert

FEBRUARY 5, 2010

shorten Social Media Consulting & Coaching to just “Consulting & Coaching&# ) and add Search to the end of the nav bar? Im a tequila-loving, hype-free social media strategy consultant, speaker, and author that works with major corporations and PR firms to harness the awesome power of the social Web.

Disqus 109

Disqus Social CRM Patterns Consultant 109