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Employee Evangelists: Your Secret Social PR Weapon in a Crisis

Waxing UnLyrical

Social media has redefined crisis response in three important ways: outlet options, messaging speed and employee engagement. The proliferation of new media outlets has changed everything about how companies communicate. Guest Post by Laurel Kennedy. A Reason to Speak. Reach her at Blink OnDemand Crisis PR.

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How to Turn Video Content into Conversions

Convince & Convert

Using content monitoring tools like BuzzSumo , you can search brand names, industries, or specific keywords and find out the most popular and relevant topics for your industry in real-time. To do this properly, you need to place a priority on solidifying your status as an industry expert.

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Get Your Social Media Story Straight | Blogging and Content.

Convince & Convert

But, the team does reference a series of social media outposts via a tiny murderers row of icons (my favorite is “Linkedin.coming soon&#. Consistency and Leverage I didn’t start out looking to slam the Timberwolves’ social media program. Yep, that’ll get fans in the seats. Your Web site.

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Executive Overview of Social Media for the C's

Bare Feet Studios

As is standard practice, I do not disclose our consulting clients unless the client wishes to do so. I love doing this type of session – one and half hours of touring the social web and discussing the implications for marketing, customer service, new lines of business, technology, and of course the ever-present legal and HR concerns.

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Top 100 Most Innovative and Influential People in the Web 2.0 World

Bill Hartzer

Being in the search industry, I’m not sure if I totally agree with this list, as there are some websites that are in the list that I don’t necessarily think are really “search engines&#. Adam Christensen, Social Media Communications Manager, IBM Corp. Richard Clarke, Chairman, Good Harbor Consulting.

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Try Looking Outside to Solve the Problems Inside

Social Media Strategery

Events Calendar Subscribe: Posts | Comments | Email Social Media Strategery Best Of Best Practices Enterprise 2.0 Development Social Media Try Looking Outside to Solve the Problems Inside Tue, Feb 9, 2010 Best Practices , Social Media Quick – who recently said this in reference to his organization’s social media efforts?

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Brand Safety: Managing Risk and Building Trust on Social Media

Hootsuite

Social media does a great job of building brands and connecting businesses with their customers. In this article, we’ll share strategies and best practices that marketers can use to safeguard their brand’s reputation on social media. For marketers, brand safety is most relevant when running social media ads.