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Report: Social Marketing Is More Than Just Likes [Report]

Mindjumpers

Tweet Recently, ComScore , the global leader in measuring the digital world, published a report on social marketing and how it’s not just about getting likes! The report presents how companies should focus on engaging fans and sharing relevant content in order to successfully manage a Facebook page.

Report 277
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Why Your Marketing Needs Real-Time Data

Buzz Marketing for Technology

Another Advertising Week in New York is upon us and so far I have seen some great presentations from companies like Facebook, LinkedIn, Twitter, Quantcast, comScore, and even Yahoo! I presented at Advertising Week and that is the exact topic I wanted to drill into – How to be relevant by using real-time data about your audience!

Quantcast 188
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2018 Social Media Trends Report: 10 Key Insights Into the Present and Future of Social Media

Buffer Social

On top of these statistics, comScore’s 2017 U.S. Pinterest: 80 percent of its traffic comes from mobile devices 9 VentureBeat , 2015. Snapchat: Snapchat only has a mobile app and no web application yet. Mobile App Report found that 78 percent of social media time is spent on mobile devices.

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The Shape-Shifting Reality Of Shopping

Twist Image

Whether it''s writing a document, editing a spreadsheet or building a presentation. A combined 51% of time on retail sites took place on devices as of February (37% on smartphones, 14% on tablets) compared to 49% on PCs, according to a new study by mobile ad network Millennial Media and comScore. The answers might surprise/depress you.

comScore 101
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Can CMOs Master The Customer Experience For Hispanic Shoppers?

Buzz Marketing for Technology

According to the Terra Third Hispanic Digital Consumer Study by comScore , Hispanics have actually outpaced non-Hispanics in the adoption of smartphones, increasing from 43 percent in 2010 to 57 percent in 2012. Are the products and options presented meaningfully on a small screen? Think in experiences, not channels.

Mobile 225
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The Mobile Commerce Chicken And Egg Conundrum

Twist Image

Mobile devices accounted for one-third of every sale on Cyber Monday, and according to a comScore report, they also accounted for 20% of the $84.3 This makes no sense in our "customer at the center" experience world, that each and every CMO in the world leads off their brand presentations with. . Guess what? What's happening here?

Mobile 40
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Demand Better Content

Twist Image

This is where things get interesting: Companies such as Google, Yahoo and Bing are not looking for just any type of content to be present on the first page of search results. Their success is based on a search delivering the best result - which means quality and relevance. Vancouver Sun - not yet published. advertiser. advertising.

Content 103