Proactive Report

APRIL 23, 2010

“Smart online marketers have also been using social search for other reasons including competitive research and opportunistic content marketing through social keyword trends,&# says Lee Odden on the TopRank Marketing blog. Create social media-influenced paid search campaigns.

Social Media 74

Social Media comScore Paid Search Yahoo 74

Convince & Convert

MARCH 17, 2016

From providing entertainment to educating to expressing your opinion to marketing a product, videos are a powerful tool. Plus, your business has now cultivated a library of UGC videos that can be used for marketing purposes. In fact, a whopping 84% of millennial consumers reported that UGC has an influence on what they buy.

Video 60

Video UGC Content comScore 60

Jeff Esposito

JUNE 27, 2011

Every month I read countless research reports and blog posts on interesting social media metrics. 5 percent of online shoppers note that social media influenced them to visit a retailer’s website ( Foresee ). In 2011 marketers will increase their social media usage by 75 percent ( Brian Solis ). Facebook expects to bring n $4.05

Social Media 55

Social Media comScore Wikipedia Hubspot 55

Socialized

JANUARY 22, 2010

Unfortunately, the Journal didn’t say e-mail was dead, but reported on Oct. Everyone knows MySpace is the social network for kids, but in truth, in October, 2006, comScore reported More than Half (51%) of MySpace Visitors are Now Age 35 or Older, as the Site’s Demographic Composition Continues to Shift. But its reign is over.”.

Social Media 214

Social Media MySpace Sharepoint comScore 214

Mindjumpers

AUGUST 1, 2012

Tweet In late June, I wrote about ComScore’s second report called “The Power of Like 2 – How Social Marketing Works” and how it’s not just about getting likes, but rather about creating engagement and interacting with fans. Like the second report, the third one is also based on collaboration between ComScore and Facebook.

Retail 230

Retail Report comScore Brands 230

Akamai Marketing

FEBRUARY 9, 2011

If you thought that 2010 was a big year for digital marketing, you were right. The recent release of ComScore’s Digital Year in Review provides detailed information on search and advertising. Most importantly, what the report says to marketers is INTEGRATE. Let your customers make friends with one another too.

comScore 156

comScore Review Klout Marketing 156

Hootsuite

MARCH 2, 2020

We’ve rounded up the most important Pinterest stats, including proprietary data from Pinterest itself, so you can see how your marketing efforts measure up in 2020. Here are the Pinterest stats you’ll want to pin to your next marketing vision board. That’s particularly noteworthy since women influence 70-80% of consumer spending.

Statistics 145

Statistics Marketing HootSuite Advertising 145

Bill Hartzer

FEBRUARY 8, 2010

This “buzz” can be produced by product launches, ad campaigns, PR events, earnings reports, a single consumer‘s product experience, and many other triggers, even scandals and rumors. Marketers online have always wondered: How much would it have cost to attract the same media exposure through traditional advertising?

News 110

News Report Social Media Reputation 110

Hootsuite

SEPTEMBER 10, 2019

So, what’s an aspiring content marketer to do? This can be very handy for competitor research, or for finding potential influencers and thought leaders in your niche. The CNN article cites Pinterest as the source of the information (“Pinterest reported”), but does not provide a direct link. Type related:[yoursite].com.

Research 111

Research Social Media HootSuite Tips 111

Webbiquity SMM

OCTOBER 8, 2013

The use of social media and social networks for marketing has rapidly advanced in the past few years from the “should I do it?” ” level to the current “how do I measure and optimize social media marketing efforts?” And 92% of small businesses say that social media is an effective marketing technology tool.

Social Media 207

Social Media ROI B2B Marketing 207

Webbiquity SMM

FEBRUARY 7, 2012

Reports, surveys, studies and infographics are among the most popular content posted and shared across social networks. Marketers, we’re told, need to think like publishers. How widespread, really, is the use of social media for marketing? How are B2B marketers using social media differently from their B2C counterparts?

Statistics 190

Statistics Research Social Media B2B 190