Convince & Convert

JULY 23, 2012

Other athletes followed by tweeting x-rays and circumventing the media by tweeting their own injury reports. If sports news is about reporting the facts, who is in better position than the guy controlling the dribble to present them? Texans running back Arian Foster famously tweeted an MRI of his torn hamstring.

Sports 133

Sports Social Media comScore Tweetdeck 133

Proactive Report

APRIL 23, 2010

A study from GroupM Search, M80, and ComScore found that consumers exposed to a brand’s social media content are 2.8 times more likely to search with the intention of making a purchase, and, overall, brands reported a 50% lift in click-through rates from consumers exposed to both social media and paid search, according to the study.

Social Media 74

Social Media comScore Paid Search Yahoo 74

Socialized

JANUARY 22, 2010

Unfortunately, the Journal didn’t say e-mail was dead, but reported on Oct. Everyone knows MySpace is the social network for kids, but in truth, in October, 2006, comScore reported More than Half (51%) of MySpace Visitors are Now Age 35 or Older, as the Site’s Demographic Composition Continues to Shift. But its reign is over.”.

Social Media 214

Social Media MySpace Sharepoint comScore 214

Jeff Esposito

JUNE 27, 2011

Every month I read countless research reports and blog posts on interesting social media metrics. 5 percent of online shoppers note that social media influenced them to visit a retailer’s website ( Foresee ). 41 percent of the companies report that there is no staff dedicated to social media ( Useful Social Media ).

Social Media 55

Social Media comScore Wikipedia Hubspot 55

Convince & Convert

MARCH 17, 2016

In fact, a whopping 84% of millennial consumers reported that UGC has an influence on what they buy. Comscore found that when paid content was combined with UGC, the conversion rate went up by went up by 28%. But when someone else says, “Wow, check out this cool thing I just found,” people are much more likely to listen.

Video 60

Video UGC Content comScore 60

Mindjumpers

AUGUST 1, 2012

Tweet In late June, I wrote about ComScore’s second report called “The Power of Like 2 – How Social Marketing Works” and how it’s not just about getting likes, but rather about creating engagement and interacting with fans. Like the second report, the third one is also based on collaboration between ComScore and Facebook.

Retail 230

Retail Report comScore Brands 230

Akamai Marketing

FEBRUARY 9, 2011

The recent release of ComScore’s Digital Year in Review provides detailed information on search and advertising. The recent release of ComScore’s Digital Year in Review provides detailed information on search and advertising. Most importantly, what the report says to marketers is INTEGRATE.

comScore 156

comScore Review Klout Marketing 156

Bill Hartzer

FEBRUARY 8, 2010

This “buzz” can be produced by product launches, ad campaigns, PR events, earnings reports, a single consumer‘s product experience, and many other triggers, even scandals and rumors. Many of the answers have been released in a new report called The General Sentiment Media Value Report™. billion in paid advertising.

News 109

News Report comScore Social Media 109

Hootsuite

SEPTEMBER 10, 2019

This can be very handy for competitor research, or for finding potential influencers and thought leaders in your niche. The CNN article cites Pinterest as the source of the information (“Pinterest reported”), but does not provide a direct link. Hootsuite and We Are Social Digital Reports. Type related:[yoursite].com.

Research 111

Research Social Media Tips HootSuite 111

Hootsuite

MARCH 2, 2020

Snapchat did not release MAU figures, but reports 86 million daily active users for Q4 2019. That’s particularly noteworthy since women influence 70-80% of consumer spending. And according to a recent study by ComScore , more than 80% of U.S. In fact, eMarketer had projected Pinterest would close 2019 with 82.4 million U.S.

Statistics 145

Statistics Marketing HootSuite Advertising 145

Webbiquity SMM

OCTOBER 8, 2013

Mike Keating reports on how manufacturers are successfully using social media to increase awareness and sales, including blogs, YouTube, SlideShare, Quora, and most importantly, LinkedIn: “LinkedIn is the preferred social networking venue for B2B and B2G. Reporting that “while B2B social media spending increased 9.6%

Social Media 207

Social Media ROI B2B Marketing 207

Webbiquity SMM

FEBRUARY 7, 2012

Reports, surveys, studies and infographics are among the most popular content posted and shared across social networks. Find the answers to these questions and many more here in more than 40 of the best reports, studies, videos and other sources of social media, search, and other marketing facts and statistics of the past year.

Statistics 190

Statistics Research Social Media B2B 190