agora pulse

SEPTEMBER 23, 2020

A total of 47% of social media marketers say developing social strategies to support overall business goals remains their number one challenge. Though social media has become more data-driven, only 32% of marketers have a documented strategy. Boost shoe store pictures on Facebook and Instagram with $5 per post x 30 posts.

Social Media 144

Social Media ROI Social Media Management URL 144

Sprout Social

FEBRUARY 8, 2021

Social data is so important, in fact, that 33% of social marketers in a hiring position list reporting ability as the top skill they look for in candidates. Social teams can use a profile performance report to track awareness and visibility across networks like Facebook, Twitter and Instagram. Key metrics to look for: Impressions.

Report 123

Report Social Media Metrics Team 123

Ignite Social Media

MAY 9, 2017

Established marketing platforms like TV, print, email, and digital have a standard way of measuring success. An impression on Twitter is not determined by the same methodology as on Facebook. Not All Social Channels Provide Paid Benchmarks For Comparison. If your aim is driving impressions, pay close attention to your CPM.

Nielsen 120

Nielsen Content Comparison CPM 120

agora pulse

JULY 17, 2020

Social-savvy marketers. In-the-know marketers can easily understand in-depth information. Each platform ( Facebook , Twitter , Instagram , and LinkedIn ) provides more granular data. It’s easy to add a Facebook Competitors Table to your Selected Data report. Go for a data-heavy summary. Busy bosses and managers.

Report 147

Report Social Media Metrics Aggregator 147

Keyhole.co

MAY 25, 2022

In fact, marketers use social data for various purposes. Studies have shown that 56% of marketers use social data for understanding their audience. With social media analytics, marketers get a peek into users’ lives and fetch valuable data to understand them better based on their interests, behaviors, and even demographics.

Analytics 52

Analytics Social Media ROI Metrics 52

Ignite Social Media

MAY 18, 2017

In a study performed by the Ignite analytics team analyzing over 18K Facebook posts from 30 brands, it was found that photo posts on average performed 49% higher than link posts and 71% higher than video posts in terms of engagement rate. This measure allows easy comparison between posts that may have differing audience reach.

Types 134

Types Content CPM CPC 134

Hootsuite

MARCH 2, 2020

So, is it time for your company to start TikTok marketing? As Facebook founder Mark Zuckerberg put it in leaked audio : “I kind of think about TikTok as if it were Explore for stories, and that were the whole app.”. And of course, Facebook and Instagram will also look to close in on TikTok this year. How does TikTok work?

Brands 145

Brands Meme Hashtag Remix 145

Buffer Social

FEBRUARY 19, 2019

For example, did you know that video posts on Facebook receive at least 59 percent more engagement than other post types? Today we’re excited to share our research with you along with several actionable takeaways for marketers looking to improve their social media video marketing results in 2019. What’s next for video marketing?

CPC 111

CPC Video Cost CPM 111

Buffer Social

FEBRUARY 19, 2019

For example, did you know that video posts on Facebook receive at least 59 percent more engagement than other post types? Today we’re excited to share our research with you along with several actionable takeaways for marketers looking to improve their social media video marketing results in 2019. What’s next for video marketing?

CPC 85

CPC Video Cost CPM 85

Sprout Social

JULY 27, 2020

As a social marketer, time is a precious resource that you cannot afford to waste. Data from the latest Sprout Index suggests that 40% of social marketers believe they need a dedicated analyst to make a greater business impact. Clearly demonstrate how social supports broader marketing, brand and business goals.

Analytics 103

Analytics Organization Data Analysis 103

Sprout Social

JULY 26, 2019

Plus, there are some acronyms that might find their way into marketing or sales reports and business meetings. FB – Facebook. While you’d typically use these acronyms in your marketing meetings and communications, they’re equally useful for social media communications, especially if you’re in a relevant niche. IG – Instagram.

Social Media 112

Social Media Software CPM CPC 112

Viper Chill

MARCH 8, 2010

My first major website made money through contextual advertising (Google Adsense) and selling ads on a CPM (cost per 1,000 impressions) basis. When I first started building websites, I would pick keyphrases that received around 5,000 exact searches per month to decide that a market was large enough for me to enter.

Sites 77

Sites Process Case Study Buy 77

Buzz Marketing for Technology

FEBRUARY 9, 2011

Having been in professional services marketing long enough I thought I would use the classic 2×2 graphic to explain the findings visually. They can identify a media value using CPM rates: neutral sentiment gets regular CPM, positive weighted higher and negative weighted lower. ANALYTIC AGGREGATORS.

Crimson Hexagon 275

Crimson Hexagon Analytics Sysomos Radian6 275