Mindjumpers

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The State of Social Media Marketing – Summary of Annual Survey Report (Part 2)

Mindjumpers

A comparison of the investment priorities by level of social media maturity provides greater insights, as mature brands are focusing on different priorities. For comparison, in the January edition – 56 % of survey respondents stated the same. Investment. It’s an investment priority for 37%, 39% and 51% respectively. Challenges.

Survey 225
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Facebook Launches Video Calling Based on Growth in Content Sharing

Mindjumpers

But lets face it, comparisons are obvious because both the companies are fighting for the common space and mind share. So the Facebook is constantly looking at designing more apps to match up to this growth. Google+ Vs Facebook: Turf war? They both are names to reckon with, and maestros in their own domain.

Video 182
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The Power of Facebook Advertising [Infographic]

Mindjumpers

The presented comparison with other online marketing channels depicts Facebook a clear winner in the online ad space. In comparison to a 47% trust rate on traditional media, Facebook ads had a 92% trust rate. The infographic explains the effectiveness of Facebook ads and how to go about targeting the right customers.

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Four Metrics for Measuring Social ROI

Mindjumpers

This metric refers to measuring the effectiveness of a brand’s own social media activities in comparison to that of its competitors. Additionally, that comparison and positioning allow brands to evaluate and adjust their future strategies in order to optimize their sales.

ROI 245
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How Brands Used Twitter in 2012

Mindjumpers

Brandwatch’s recent report “Brands on Twitter 2012” goes deeper into the subject, analyzing 258 global brands’ Twitter activity for 2012 with comparison to 2011. However, in order to get the most value out of their activities, brands keep adjusting and optimizing the ways they make use of Twitter.

Twitter 262
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Today Is Facebook IPO Day – Does The Company Have The X-Factor?

Mindjumpers

All things considered, this Friday night entertainment is not that far from the ordinary talent show in comparison. In Europe it is going to be around 8pm this Friday night, taking the traditional Friday night slot from TV entertainment shows like the talent show X-Factor or America’s Got Talent. This could put the valuation (e.g. $54)

Company 205
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How to Measure the Return On a Social Media Campaign

Mindjumpers

Other ways to analyse return on social media are sales forecasting as well as comparison off current sales with last touch sales. Here we could also use customer life value (CLV) or the amount a customer would spend with the company throughout his loyalty period vs the cost of acquisition.

Campaign 203