Ari Herzog
MAY 20, 2010
As more companies embrace corporate blogging, they’re challenged to address global audiences in their native languages. Although best practices for multilingual blogging are clearly still emerging, at Lionbridge we’re using some helpful strategies on our own Translation Blog that I wanted to share.
Ari Herzog
NOVEMBER 12, 2012
Press releases and corporate write-ups across the web talk about the company’s production of electronics for Redbox , NASA , Nokia , and Ford — to name a tiny few consumer brands you may recognize. The company went social this fall, as CMO Catherine Hernandez-Blades elaborated in the company’s first blog post.
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Ari Herzog
FEBRUARY 22, 2014
They continue to follow 8,000 people; and if you’re one of those 8,000, you’re being followed by a nonexistent company. But those are companies, you might say. And yet the above screenshots are from people and companies who followed me. Media Strategy Twitter' Not on Twitter, anyway. I was one of those people.
Ari Herzog
JANUARY 16, 2011
Gabrielle Medecki, marketing director for Wolfgang’s Vault (a kick-ass 9-year-old music website if you’ve never visited) questions whether the creation and guidance of a social media plan (also called a social media policy or a social media strategy) is a sound business decision.
Ari Herzog
NOVEMBER 10, 2014
Serve as external spokesperson and primary liaison with trade associations, politicians, regulators, technology companies, and third parties. Perform government relations strategies to explain our mission to their constituents and advance our policy campaigns.
Ari Herzog
DECEMBER 6, 2010
Despite social media’s growing popularity many executives and other employees in our companies have not yet embraced the trends. Metrics and measurables may vary company to company, but if you show me a company that is not measuring anything I will show you a fool. Tags: strategy , tools.
Ari Herzog
AUGUST 5, 2015
I’d been working in my first post-college job as a corporate webmaster when I wanted to work with newer technology; and discovered PeopleSoft , a technology company manufacturing a product line of enterprise reporting software. I don’t remember how I found the company. Nobody hires like that anymore. Thanks for reading.
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