Remove Company Remove Social News Remove Upcoming Remove Wikipedia
article thumbnail

Book Review: Social Media Marketing

Webbiquity SMM

This saves time, effort and money in the long run, but it’s a step too many companies skip over. Strategy: it isn’t just the tools you’ll be using, but also establishing goals for what you’d like to achieve in social media, and allocating time and resources to do the job. Social Events (e.g.,

Review 152
article thumbnail

The Unfortunate Investment of Social Media (and its Consequences)

Techipedia: Tamar Weinberg

These are the users who are familiar with networking on Digg (finding friends with similar interests) and checking not only the front page of Digg but the Upcoming page as well (which is far more important). This is not a regular practice on the social news giant, and unfortunately, that is probably the biggest thing causing its downfall.

Digg 100
article thumbnail

Is Social Media the Final Frontier of Marketing?

Techipedia: Tamar Weinberg

Even a recent thread on Cre8asite Forums discussed this, kicking off by someone stating they find social media very intimidating. The reason is that people didn’t have aggregate power: they were individual voices that a news channel or a company can choose to ignore. Yes, it’s all to do with social media.

article thumbnail

Confessions and Reflections of a [Former] Digg Addict

Techipedia: Tamar Weinberg

In the past few weeks, however, even Digg’s other top users are seeing that Digg is becoming more difficult of a social news site to enjoy, and after stepping away from Digg for awhile, I have some thoughts and reflections on how it was and possibly how it should be. In fact, most of them had already left. Answers Yahoo!

Digg 100
article thumbnail

When is Brand Evangelism a Crime? Exploring the Royal Caribbean.

Techipedia: Tamar Weinberg

Using market intelligence, Royal Caribbean identified supporters of the cruise line via social networking sites and took the opportunity to give fifty of the most ardent supporters, called Royal Champions, special privileges, including free paid cruises and invitations to special events with company executives.

Brands 133
article thumbnail

Creating Passionate Customers: Brand Evangelism and What it Means.

Techipedia: Tamar Weinberg

Brand evangelism is a word of mouth marketing tactic in which the ardent supporters of your service or product feel so passionately about your offerings that they act as unofficial spokespeople on your company’s behalf. Provide them with inside information, such as your upcoming product line or new services to be launched.

Brands 139
article thumbnail

How to Audit Your Social Media Efforts: 20+ Questions to Ask Yourself

Techipedia: Tamar Weinberg

in a few months, I’m going to work in redrawing myself and my whole strategy due to my upcoming brand persona and after an agency launching… be sure some of the considerations of the philosophycal stage will be supported in this enlightening questions. Most retargeting companies utilize ANONYMOUS pixeling. Answers Yahoo!

Questions 277