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BrightEdge Awarded Patent for Operationalizing SEO

Bill Hartzer

BrightEdge , a company that provides enterprise SEO, has been awarded its first patent issued by the United States Patent Office. According to BrightEdge, “Share of voice is an innovation from BrightEdge that helps companies understand how their search rankings stack up against the competition. San Mateo, CA). 12/855,668.

SEO 99
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3 Golden Business Rules for Social Media Engagement

Techipedia: Tamar Weinberg

Many companies partake in this “shiny toy syndrome&# and do it all without a plan or strategy in place. On a particular forum I am active on (yes, I still use them!), Sadly, this person’s post was pulled by the strict moderators on that forum; the post was purely self-promotional and nothing but. Engage in dialogue.

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Social Media Strategy from A to Z ยป Techipedia | Tamar Weinberg

Techipedia: Tamar Weinberg

Kirtsy and Other Niche Social Networks. Did you know there’s a social news website catered to women called Kirtsy ? Kirtsy is a social news network; there are also forums and even Yahoo! Your target market might be hiding in a niche forum somewhere out there. You just need to look.

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Advice for a New Internet Marketer (or How to Spot Internet.

Techipedia: Tamar Weinberg

A few weeks ago, another person connected with me on Facebook who was referred to me by a social media buddy I never actually met. “I am a relatively new internet marketer trying to break into the industry,&# he wrote. “What are good companies to target? Should I learn a specific skillset?&#

Marketing 240
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The Social Media Monitoring Lighthouse โ€“ A Guide on What and How to Monitor

Razor Social

They could be saying something positive or negative about your company. You cannot monitor Facebook, Twitter and other social networks but you can monitor forums, blogs etc. Radian 6 covers over 150 million sources ranging from blogs, forums, Facebook public API, Twitter, and photo and video sharing sites. Brandwatch.

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When is Brand Evangelism a Crime? Exploring the Royal Caribbean.

Techipedia: Tamar Weinberg

Using market intelligence, Royal Caribbean identified supporters of the cruise line via social networking sites and took the opportunity to give fifty of the most ardent supporters, called Royal Champions, special privileges, including free paid cruises and invitations to special events with company executives.

Brands 133
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The Unfortunate Investment of Social Media (and its Consequences)

Techipedia: Tamar Weinberg

That was somewhat addressed in last week’s chat with a goal to have “town hall&# meetings and forums where Digg staff can interact with the users to make the experience more pleasurable. This is not a regular practice on the social news giant, and unfortunately, that is probably the biggest thing causing its downfall.

Digg 100