Sprout Social

AUGUST 17, 2021

If you answered “yes” to any of these questions, we have good news for you: You don’t need to schedule a focus group to get answers. From established brands to startups, an unusual amount of companies have launched branded merch lines. Their surges are often linked to a social event, like a Reddit post or Tweet.

Questions 118

Questions Sentiment Meme Trends 118

Hootsuite

JUNE 28, 2023

For example, people in the final stages of researching a purchase will often ask others their opinion, like in r/Fujifilm : Source: r/Fujifilm on Reddit I know Reddit isn’t strictly a dark social channel (only private subreddits are), but it shows the specific types of questions people ask in niche forums like this. No easy feat.)

HootSuite 120

HootSuite URL Analytics Forums 120

Techipedia: Tamar Weinberg

MAY 18, 2010

Just because you’ve heard that other companies are doing it doesn’t mean that social media will magically work for you. It finds your customers Companies using traditional marketing methods (e.g. surveys, focus groups, test marketing) often spend millions to locate their target markets. What are your goals?

Social Media 269

Social Media Strategy StumbleUpon Digg 269

Techipedia: Tamar Weinberg

MARCH 12, 2009

Using market intelligence, Royal Caribbean identified supporters of the cruise line via social networking sites and took the opportunity to give fifty of the most ardent supporters, called Royal Champions, special privileges, including free paid cruises and invitations to special events with company executives.

Brands 133

Brands Message Boards Travel Forums 133

Sprout Social

JULY 6, 2023

These include conversations relevant to your company, competitors and industry at large, and often hold the answers to questions the C-suite asks (example: how are people talking about our brand online?). Track conversations around your brand Social is like a 24/7 focus group. How does analyzing social media data work?

Data 132

Data Social Media Metrics Analytics 132

Sprout Social

JANUARY 20, 2021

Market research helps companies to: Understand and build B2B buyer personas. Getting recommendations from people in similar companies, roles and industries naturally sparks buyers’ confidence and interest in a product or service. Once Topics are set up, your tool will collect candid conversations from the world’s largest focus group.

B2B 113

B2B Research Sentiment Marketing 113

Sprout Social

DECEMBER 21, 2023

With Sprout, you can also use sentiment analysis to compare how people feel about your brand and products vs. your competitors’. For example, hiring an outside company to survey your target market. If you want to try social listening for product analysis, competitor analysis and deeper social media insights, reach out to us for a demo.

Analysis 105

Analysis Products How To Price 105