Convince & Convert

MAY 9, 2014

This is essential for a global company like SAP because until about 6 weeks ago, they had over 200 SAP Twitter accounts. With less individual channels, SAP is actually increasing its social influence. The Tribeca Film Festival and AT&T are teaming up this year to find out which film every New Yorker should see.

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Sprout Social

SEPTEMBER 7, 2022

Throughout this article, we’re going to dig into what TikTok marketing is, how to create your own TikTok business account and provide six tips for ramping up your brand’s TikTok marketing strategy. What is TikTok marketing? 6 tips for building your TikTok marketing strategy. Create quality TikTok videos.

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Sprout Social

MARCH 8, 2023

In Sprout’s 2023 Content Benchmarks report , over half of marketers cite this as a challenge when planning and scheduling posts. You can film them yourself, outsource the whole filming process to them or do a mix of both (like we do at Sprout). As long as someone has a phone (and interest), they can film.

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Keyhole.co

DECEMBER 26, 2023

Most cola and energy drink companies began with a product-forward attitude. Kratin Daeng was marketed toward the more rough-and-tough truckers and workers. market share. Each of these enterprises is wildly successful and has millions of followers online, thanks to Red Bull’s marketing strategy.

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Hootsuite

NOVEMBER 23, 2022

Have you ever dreamed about becoming an influencer and getting paid to create social media content without needing a big audience? Bonus: Unlock our free, customizable pitch deck template to successfully reach out to brands and lock down the influencer partnership of your dreams. It’s cheaper than influencer content.

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Ignite Social Media

APRIL 22, 2021

We asked one of our representatives what prompted the move, and the GWI research team replied with the following: We reviewed the social media questions last year and felt that the landscape had changed since they were first introduced in 2013 and that YouTube would now fit more comfortably into the TV, film and video services.

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Keyhole.co

MARCH 26, 2024

Danish toy company LEGO soars over its competitors like Mattel, Funko, and Hasbro. Unsurprisingly, the same innovation and universality are also core to LEGO’s marketing strategy. But with its forays into films and collaborations with other pop culture icons, the brand is an adult favorite, too. DC movies and LEGO?

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Convince & Convert

FEBRUARY 2, 2015

Tweetable Moments Content is the blood that flows through all organs of the company. Carlos_Abler Tweet This Carlos Abler was given the opportunity to jump in as the “content czar” at 3M after he had been working for the company as a contractor in 2010.

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The Realtime Report

FEBRUARY 17, 2022

TikTok eventually expands the video’s viewership if it performs well in this limited market. It is advisable to provide your small creative team with complete control over a TikTok application for the best results to submit films rapidly and boost their chances of going viral. Influencer Marketing. Conclusion.

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Convince & Convert

JUNE 8, 2014

This is the sixth in a series of videos culled from an interview about content marketing I did with Terry Foster of Cision Canada. One of the reasons that content marketing is hard today for a lot of companies is that they’re trying to reinvent the wheel every time. It’s not like that. Don’t reinvent the wheel.

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Sprout Social

JULY 28, 2022

Those are just a few of the tasks social media marketers must juggle to produce high-performing video content. As Sprout’s Social Media Strategist, I know the pressure social media marketers are under to consistently create new content. Film videos in a flash. Reaching out to creators and industry influencers.

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Convince & Convert

DECEMBER 11, 2015

The company recently launched a global campaign to promote its new YOGA Tablet featuring YouTube stars from around the world. Each were briefed to create a unique video celebrating their take on #Goodweird and were offered production assistance from the company’s agency, Portal A. Don’t have the budget to work with YouTube influencers?

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Hootsuite

JANUARY 13, 2022

For example, photos of employees packing or making up orders or a video of your team talking about why they love working for your company. UGC is used across all stages of the buyer’s journey to help influence engagement and increase conversions. This is why people don’t trust marketers or advertisers. And with consumers 2.4

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agora pulse

JANUARY 14, 2020

Now, it’s a huge place of opportunity for social media marketers and managers. A lot of social media managers and marketers don’t know what to do with TikTok. The short-form video app launched in 2017 seems to have catapulted itself into our lives—and left us struggling to find a place for it in our social marketing plans.

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Sprout Social

OCTOBER 16, 2023

What younger consumers want from brands Depending on your company and industry, appealing to younger consumers doesn’t always mean marketing to Gen Z or Gen Alpha. Leverage their expertise to create influencer marketing campaigns that will resonate with target audiences.

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Buffer Social

DECEMBER 20, 2022

And yet, I had a hunch that my company— Tandem , an app that helps couples manage their shared finances—could connect with new users on the platform. And with a target market of 25-35 year olds, I knew that a good chunk of that phone time was now spent on TikTok. In just a few weeks, I gained over 17,000 followers.

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Keyhole.co

MARCH 8, 2022

Businesses everywhere and in all domains are looking to get engagement through TikTok marketing. What is TikTok marketing? In simple words, TikTok marketing is the practice of using TikTok to promote your brand, product, or service. Here’s why this marketing channel is becoming a powerful option for marketers.

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Waxing UnLyrical

JUNE 12, 2013

Marketing, word-of-mouth, and online commentary are just a few examples. Back in October 2012, I wrote a post with a similar theme to this piece entitled Tell Marketing: The Customer Experience Begins With Them. Obviously, marketing has its own objectives — to drive new customers, to establish awareness, etc.

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Buffer Social

JANUARY 18, 2022

Q: I see so many influencers posting details of their personal lives on social media and I'm wondering if I should do the same. Many influencers build their businesses based on their lives, so of course, their social media accounts share everything from their latest brand collaborations to videos of their home renovations.

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agora pulse

JULY 22, 2020

A live collaboration can add something different to your usual marketing mix. When you work with another brand or influencer, your message is shared on more channels and is therefore amplified. In this article, I’ve rounded up my marketing agency’s favorite examples of Instagram live collaborations. Shared marketing goals.

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Sprout Social

NOVEMBER 28, 2022

Clothing company Rawson used this format to better understand customer preferences. Chicago brand Lost Girls Vintage created a countdown to promote their holiday dress shop—especially enticing for a company with exclusive, limited vintage stock where you have to shop fast. And with infinite ways to use them, they always feel fresh.

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Ignite Social Media

MARCH 17, 2020

With its quick rise to popularity, there are a lot of questions marketers have about this platform. TikTok originated from parent company ByteDance out of China. This will allow you to film videos without continuously holding down the record button. We will dive into how TikTok came to be and how the platform operates.

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Sprout Social

JULY 16, 2020

The podcasting market is currently booming with a staggering 55% of consumers tuning in as of 2020. Whether for the sake of marketing or simply as a side-project, podcasting has a lower barrier to entry than ever. Go beyond “business” or “politics” or “film.” The good news?

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Buffer Social

OCTOBER 31, 2022

In this article, we’ll go through what vertical networks are and the opportunities for businesses to adopt them in their marketing strategy. This doesn’t mean that businesses can’t use these platforms to market their products – they just have to be strategic in how they do so. What are vertical networks?

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Buffer Social

OCTOBER 6, 2019

Storytelling has always been a key part of marketing, and features like Instagram Stories are empowering us marketers to tell better and deeper stories about our brands. Company retreats. Think about some of the fun aspects you could show them, such as brainstorming sessions, team lunch, company games and more.

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Buffer Social

MAY 29, 2023

The startup I had been working for had just folded, and I turned to the network of marketing leaders I had built from that job and let them know the types of client work I was looking for: digital brand management, content creation , and paid media strategy. Landing my very first client was surprisingly easy thanks to the power of referrals.

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Buffer Social

APRIL 3, 2023

Before I became a solopreneur, I worked for a social media software company directly with the social media teams of Fortune 500 companies like ESPN and L'Oreal. So when I was influencing, some months would be $5000, others would be $800 and I realized that I would never feel safe relying on that.

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Buffer Social

MAY 17, 2023

Picture this: two popular influencers from different niches join forces to create engaging and exciting content, reaching millions of followers across platforms. In other words, it’s a partnership with another person or company to present a united front and communicate shared values or generate profit. The result?

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Buffer Social

NOVEMBER 17, 2021

And while all companies can benefit from being on social media, it’s especially crucial for small businesses who typically don’t have the advantage of being a household name. Use market research tools like AnswerThePublic or Google Trends to see what people are searching for.

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Pixlee

APRIL 28, 2021

There is intense competition in digital marketing. In other words, to stand out, you need to create campaigns that highlight real people’s experiences using your product, a way of social proof marketing. To improve the chance of success, it’s worth utilizing multiple marketing channels to increase reach. Let’s start! The result?

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agora pulse

DECEMBER 13, 2018

Organic social media marketing remains largely unaffected by GDPR but paid social media marketing methods will continue to evolve. Marketers relying heavily on paid ads will need to keep an eye on the latest rules regarding customer consent and data protection. Takeaway: Embrace authenticity (and do it live). I know it’s tough.

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Buffer Social

JULY 24, 2023

User interactions : Who your audience follows and engages with can influence the content they see. Whether it's filming directly within the app or using features like Stitches or Duets , staying native can give you an edge. For more robust editing options, use CapCut , which is owned by TikTok’s parent company Bytedance.

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Social Media Strategies Summit

MAY 24, 2019

For marketers, it is an easy way to communicate their value proposition and engage their audience. And as social media and social advertising has become more important in marketing, the need for video as part of a content strategy has only increased. BMW’s subscribers also get a first look at official launch films and web series.

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Buffer Social

MARCH 29, 2023

When Lauren Gates started creating user-generated content (or UGC) in January 2023, she had no experience filming or editing videos. Difference between content creators and UGC creators You might be thinking, “don’t influencers or content creators already do this?” How can you pick a niche?

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Mindjumpers

SEPTEMBER 27, 2010

This is also the case for the many organizations, brands or companies who want to get their messages across on the web. So the challenge for communicators and marketers is to create new and engaging ways to reach the audience – in other words: to involve the users. Successful Ways To Create User Involvement [.]

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Sprout Social

MARCH 14, 2022

Every year, marketing and brand teams gather together to plan out their content calendars and campaigns. The marketing and advertising industry hasn’t always had the best reputation for inclusive campaigns. For example, when I worked in the cannabis industry, we planned month-long campaigns and programs around April 20.

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Social Media Strategies Summit

APRIL 6, 2023

Influencer marketing shows no sign of losing its appeal, with four-fifths of marketers believing it to be an effective channel. However, it’s most popular in e-commerce, where brands can leverage influencers to recommend apparel, beauty products, tech, and more.

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