Convince & Convert

AUGUST 19, 2010

A collaboration between RESMARK Systems (a provider of hospitality software), Western River Expeditions (an adventure tour company), Compendium (provider of corporate content creation software), and ExactTarget (provider of enterprise messaging software) shows how this can be done day-to-day. That’s it.

Social Media 143

Social Media Strategy Tourism Social CRM 143

Convince & Convert

FEBRUARY 24, 2010

because through social media, customers are praising and criticizing companies in public in a way that requires marketing to triage and respond. All of this is happening to companies (maybe yours) every minute of every day. If a consumer emails a company, we’ve trained them to expect a response in a day or so.

Compete 116

Compete Conference Organization Social CRM 116

Convince & Convert

FEBRUARY 23, 2010

February 23rd, 2010 |Written By: Jay Baer | View Comments Tweet Is your social media program about asking, or answering? there’s a schism coming in social media between companies using it for marketing, and companies using it for customer service and CRM.

Social Media 118

Social Media Strategy Social CRM Company 118

Convince & Convert

MAY 26, 2010

Create a social media steering group (cross-functional) for your company. Social media is fueled by passion, and too many companies try to take elements of their company that aren’t passion-worthy, and attempt to build a social media program around it.

Social Media 136

Social Media Consultant Video Strategy 136

Convince & Convert

JULY 28, 2010

When I discuss this concept with companies, however, too often I hear something in the realm of “we don’t know what to provide our customers that would be helpful.&# This is the strategy of creating a Social FAQ. Try to return something to your own company. Have them document EVERY question they receive.

Social Media 151

Social Media Strategy Consultant B2B 151

Convince & Convert

FEBRUARY 19, 2010

The email also can be configured to show you all new friend requests, status updates from pages that you’re a fan of, as well as photos, videos and links from your friends. Here’s a nice video demonstration of NutshellMail and how it can save you time and social media aggravation. I'm going to try it!

Social Media 116

Social Media Social CRM MySpace TweetBeep 116

Convince & Convert

JUNE 24, 2010

Testimonials are a huge part of the infomercial world, as they are for effective social media. Sure, you can tell your company story ad infinitum in social media, but ultimately you’ll benefit so much more if you can make your customers part of your marketing team. Yep I see the connection with Social Media.

Social Media 122

Social Media Strategy Social CRM MySpace 122

Convince & Convert

MAY 27, 2010

In that spirit, here are some interesting updates from companies and tools I’ve written about previously here at Convince & Convert. This was an item requested by approximately 125% of Swix’ customers, and the company was finally able to pull it off. agencies, you should be experimenting with this too).

Consultant 124

Consultant Metrics Social Media Social CRM 124

Convince & Convert

MARCH 25, 2010

New YouTube video that goes viral. You’ll be able to easier understand how these events drive social success using Swix. On the ROI front, Swix CEO Scott Lake ( @scottica ) told me that the company puts as much emphasis on tracking the “I&# as they do the “R&#. A new product launch. A write up on a blog.

Social Media 117

Social Media Strategy Statistics Metrics 117

Convince & Convert

APRIL 15, 2010

Is Your Company in the Content Marketing Industry? What formerly was the sole bastion of the media, is now also a company bailiwick. Consider a company like Kodak. Kodak (and thousands of other companies) are writing blogs, taking photos, uploading videos, making presentations and creating all sorts of other content.

Content 125

Content Marketing Consultant Social Media 125

Convince & Convert

JULY 21, 2010

The Lawyers Are Coming Social networks give people the ability to share incredible volumes of content. People are sharing photos, ideas, writings and video. Remember all the hubbub last fall when the FTC released its Guidelines for Blogging and Social Media ? Companies must also uphold privacy laws. All that stuff?

Social Media 156

Social Media Policies Consultant Social CRM 156

Convince & Convert

APRIL 1, 2010

On Facebook, there are just six videos total – the most recent added MORE THAN A YEAR AGO. I couldn’t believe it, given how many video assets a professional sports team has. 213 videos on YouTube , the most recent just five days ago. The videos aren’t annotated to drive traffic to Facebook.

Social Media 121

Social Media Content Analysis Sports 121

Convince & Convert

APRIL 6, 2010

Too many companies and organizations are reinventing the content wheel for every social outpost they maintain. Social Mention (or a paid social media listening package like Radian6 , if you have one) Go to www.socialmention.com and search for your company or product name (in quotes), and set the pull-down to “all.&#

Brands 146

Brands Content Social Media Consultant 146

Convince & Convert

JUNE 2, 2010

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Do You “Like&# How I Look In These Jeans?

Social Media 135

Social Media Strategy Curation Privacy 135

Convince & Convert

MAY 25, 2010

link] Shane Jacob Like this post from @jaybaer nice advice on addin online marketing to an agency's services [link] [link] Shane Jacob Like this post from @jaybaer nice advice on addin online marketing to an agency's services [link] [link] Patrick Reyes The digital eco system can be applied to large companies too!

Marketing 124

Marketing Social CRM Conference Social Media 124

Convince & Convert

AUGUST 18, 2010

Better question: How can we encourage existing customers to truly engage with our clients on the social Web? How can we make a viral video that gets thousands of views? Better question: How can we optimize a video so that prospective customers find it in search results? What do you think?

Questions 162

Questions Social Media Consultant Education 162

Convince & Convert

AUGUST 11, 2010

Since we moved down here, we've gone through my wife's heart surgery and kidney transplant, me getting fired from two jobs (people in Florida find us NYC types to be very disagreeable – don't know why) and starting my video production company. We pulled through it together and we're the better for it today.

Social Media 116

Social Media Strategy Travel Team 116

Convince & Convert

MARCH 23, 2010

(If your writing sounds like someone could be saying it to you face-to-face, you have a strong sense of “voice&# in your posts) It also doesn’t hurt to mix in a video post now and again, or to make a video post available on every page, as I do over there on the right hand side.

Social Media 120

Social Media Strategy Consultant RSS 120

Convince & Convert

JULY 15, 2010

Who is monitoring social spaces where you don’t currently have outpost? Amazing to see how many companies use Facebook as a one way communication when its real strength is to create a dialogue (engagement). Ive founded 5 companies, and spent 15 years running digital marketing agencies.

Social Media 142

Social Media Consultant Strategy Organization 142

Convince & Convert

APRIL 13, 2010

The app addresses a huge array of business and communication circumstances, including videos and a nifty tip of the day. link] Rachel Edelstein I had a manager at “The Nature Company&# who had the best customer service advice that I have ever gotten. His name was Julio Goris and he owned an oil supply company in the Bronx.

Social Media 113

Social Media Strategy Influencer Education 113

Convince & Convert

APRIL 14, 2010

But yet Geek Squad has a YouTube channel that includes hundreds of videos showing people how to do it themselves. Geek Squad Founder Robert Stephens was asked about the contradiction of a services company providing helpful videos at a conference where I spoke. That’s measuring results on an annual basis, not a weekly basis.

Social Media 130

Social Media Consultant Health Care Questions 130

Convince & Convert

SEPTEMBER 21, 2010

Can you describe what your company does in 120 characters or less? Using the Forrester Social Technographics Ladder, understand how your target audience (as defined by gender, age, and geography) uses social media. You can play with the Social Technographics Ladder data right here: 5. What’s Your Pitch?

Social Media 168

Social Media Strategy Consultant Conference 168

Convince & Convert

SEPTEMBER 21, 2010

Social Media is optional It doesn’t matter what the demographics of your customers are. Your company needs to be part of that conversation. Social media is not about Facebook or MySpace or Flickr or Twitter or blogs or YouTube. What other social media fallacies do you have? It’s about humanization.

Social Media 152

Social Media Strategy Consultant Web 2.0 152

Convince & Convert

FEBRUARY 25, 2010

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Do You Know Your Customers Enough to be a Social Media Hit?

Social Media 117

Social Media Case Study Strategy Study 117

Convince & Convert

SEPTEMBER 21, 2010

I know that different companies provide different amounts of historical data at the start of the campaign (another item I should have included – may need to do a follow up on this on my own blog later on as I get all this great feedback on items to include!) I think that is more powerful than targeting by city, state or region.

Social Media 158

Social Media Radian6 Strategy SM2 158

Convince & Convert

SEPTEMBER 8, 2010

Don’t Sell Too Early Many of the missteps that contributed to MySpace’s decay were based on the company not moving beyond its core proposition. In 2006, you have a veritable ATM machine, with companies begging you to put banner ads on your site. You’re the number one social network in the world.

MySpace 138

MySpace Facebook Social CRM Consultant 138

Convince & Convert

MAY 19, 2010

It was much easier when the company steered the conversation. Whether it be discovered as a blog post via Google search, a video via YouTube or through an archive of indexed Tweets — we want the content we are looking for, when we are looking for it. We like that. We go looking for it when we want it, and we expect to find it.

Social Media 140

Social Media Strategy Consultant Social CRM 140

Convince & Convert

APRIL 22, 2010

Problematically, however, the “social media&# moniker is now also used to describe a great many things, similar only in that they are online, and involve some form of interaction between customer and company. Social PR & Influencer Outreach Using social connectivity to introduce your company or products to influencers.

Social Media 130

Social Media Social CRM Loyalty Web 2.0 130

Convince & Convert

MARCH 18, 2010

I don’t want to poach or poorly paraphrase anyone else’s content, so here’s what I wrote in Letters to the C-Suite: To The Executive Team: I realize everyone is telling you social media is a unicorn, but maybe it’s just a horse? Ive founded 5 companies, and spent 15 years running digital marketing agencies.

Social Media 119

Social Media Strategy Consultant Publishing 119

Convince & Convert

JUNE 8, 2010

A single tweet, YouTube video, or blog post can be the spark that sets off a firestorm of controversy. But while companies are rightly trying to get their heads around the concept that every customer is now a secret shopper and a potential reporter, not enough attention is being paid to the positive ramifications of real-time business.

Social Media 129

Social Media Foursquare Consultant Airlines 129

Convince & Convert

AUGUST 4, 2010

But it’s not like social media created negativity, it just puts a magnifying glass to it. But, one of greatest benefits of social media is that it puts the shortcomings of your operations department in marketing’s lap, and vice-versa. Ultimately, this will make for stronger companies. I may use that in my new book.

Social Media 132

Social Media Strategy Comments Course 132

Convince & Convert

APRIL 8, 2010

It’s an almost magical device that can show incredibly crisp HD video, all the audio you can handle, Web pages, books, online magazines ( Zinio is great on the iPad), newspapers, tweets, Facebook, Linkedin, and just about anything else you’d want to digest. I use my iPad instead of my iPhone, not instead of my MacBook.

iPad 138

iPad Content iPhone Wireless 138

Convince & Convert

SEPTEMBER 21, 2010

Apture is a handy plug-in that finds photos, videos, links and related content that you can embed or link to within your posts with a single click. For videos, I recently got a Kodak ZI-8 which I prefer to my old Flip because it has an external microphone jack. 100 million people use Facebook mobile every month, by the way).

Social Media 167

Social Media Strategy Consultant Tweetdeck 167

Convince & Convert

AUGUST 3, 2010

Now, the move is toward “social objects&# which are invariably smaller, more directed pieces of content. If the standard unit of publication becomes something other than the page, but rather smaller social objects like status updates and photos being published and ranked in real-time, Google’s role in that equation is diminished.

Social Media 167

Social Media Facebook Marketing Consultant 167

Convince & Convert

AUGUST 3, 2010

Now, the move is toward “social objects&# which are invariably smaller, more directed pieces of content. If the standard unit of publication becomes something other than the page, but rather smaller social objects like status updates and photos being published and ranked in real-time, Google’s role in that equation is diminished.

Facebook 167

Facebook Consultant Social Media Sites 167

Convince & Convert

SEPTEMBER 20, 2010

Nobody forced companies to get involved with their customers in this way. But yet so many companies are using Twitter as a post-modern headline news service. Startling to me, but less than 1% of the participants would use Twitter as the first way they’d contact a company when they need customer service. And for what?

Social CRM 148

Social CRM Twitter B2B CoTweet 148

Convince & Convert

MARCH 2, 2010

And the fact that Forrester Research projects social media spend in the U.S. mid-sized and large companies today, the email group and the social media group are not the same, and communicate infrequently. Metrics Integration Due to its online nature, social media is inherently measurable.

CoTweet 117

CoTweet CoTweet Analysis Consultant 117