This demonstrates that Twitter users are not browsing the public stream (or even their own lists) to find and interact with tweets from earlier in the day. Not all Twitter followers have equal ability to amplify. Or, use the free version of Cotweet or Hootsuite to scan or filter your public Twitter stream by Klout score. Then, make yourself a Twitter list of your influential followers. Give yourself the best chance of being RT’d by influential followers by knowing when they are likely to be on Twitter. Tweets about your company? or ow.ly MORE >>

Share 8 saves According to new figures released by a joint survey between Exact Target and CoTweet , Facebook users use the Like option for a brand for one overpowering reason – discounts and special offers. respondents aged 15 and older from March 2009 to April 2010, the results found that a whopping 40% of consumers like a brand or company on Facebook to “receive discounts and promotions.&# Image: Exact Target and CoTweet Enjoy this post? Do you have a prediction of where FB and Twitter will be in 5 years? Surveying 1,550 U.S. Simple – you market. MORE >>

I’m always giddy to report on people I know whose companies have been acquired. Amita Paul’s ObjectiveMarketer announced today it has been acquired by Emailvision , a leading Software as a Service Email marketing company providing solutions to enable marketers to communicate more effectively. ObjectiveMarketer is just one of dozens of companies in Guy Kawasaki’s very successful Advisorship portfolio (“Guy’s Golden Touch&# ), currently and previously containing several Twitter and Facebook marketing companies. MORE >>

The current relationship between companies and consumers via social media and email is unsustainable. That’s one of my main takeaways from fascinating new research from ExactTarget and CoTweet (clients) called “ The Social Break-Up &# that studies why customers call it quits like Kim Kardashian and boyfriend du jour. Part 8 of the Subscribers, Fans, and Followers research series , “The Social Break-Up&# includes this data that frankly shocked me: 41% of Twitter users have followed a brand, and subsequently unfollowed. don’t like that email stat. MORE >>

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search 4 Reasons the Social Business Evolution Starts Now March 2nd, 2010 |Written By: Jay Baer | View Comments Tweet Is today the day we start thinking about social media as part of an integrated program? And then, if you do solve someone’s problem via Twitter, how do you capture that data? prog.?" MORE >>