Social Media Marketing

MARCH 2, 2010

Exactly what the doctor Co-ordered The final bit of evidence in this trio of evidence toward email was the news today: CoTweet Acquired by ExactTarget. And ExactTarget is a premier leader in email marketing, and their acquisition of CoTweet underscores how email and the social media space are converging.

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Convince & Convert

DECEMBER 28, 2011

As more and more companies ramp up their Twitter presence, the likelihood that something off-message will slip by the digital goalie goes up considerably. The question is not whether your company will have to deal with self-destructive corporate Tweets, but what kind of tweet it will be, and by whom. This is #3. – Jay).

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Types Training Twitter CoTweet 137

Convince & Convert

MARCH 3, 2010

I emphasized that to remain relevant, agencies must differentiate themselves by providing advanced social media services, not just the basics. corporate expenditures on social media will increase by an AVERAGE of 34% a year , and that by 2012, as much will be spent on social media as on email marketing.

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Convince & Convert

FEBRUARY 9, 2011

The current relationship between companies and consumers via social media and email is unsustainable. That’s one of my main takeaways from fascinating new research from ExactTarget and CoTweet (clients) called “ The Social Break-Up &# that studies why customers call it quits like Kim Kardashian and boyfriend du jour.

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Convince & Convert

FEBRUARY 17, 2011

Social media changes the very fabric of corporate competition. And every other company on the planet. This is because consumer interactions with companies are jumbled together like a real-time gumbo. This is because consumer interactions with companies are jumbled together like a real-time gumbo. With Chevy.

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Koka Sexton

DECEMBER 20, 2009

Koka Sexton dot Com Home About Koka Contact Twitter FULL RSS Corporate Social Media Reading List I’m a huge fan of social media. I joined Twitter on June 30 2007 and after a few bumps in the road, I was addicted and even wrote a set of top twitter tips. That is until recently.

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Sherrilynne Starkie

JANUARY 22, 2012

CoTweet , the easy-to-use and fantastically handy social media tool that lets many individuals to collaborate on publishing content on Twitter, is going the way of the Dodo in a few weeks. CoTweet will cease to be and SocialEngage will not offer a free service. Related posts: New Twitter. Related articles.

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Convince & Convert

MARCH 31, 2011

As more and more companies ramp up their Twitter presence, the likelihood that something off-message will slip by the digital goalie goes up considerably. The question is not whether your company will have to deal with a self-destructive Tweet, but what kind of tweet it will be, and by whom. Twit happens.

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Convince & Convert

JULY 15, 2010

When it comes to creating a social media strategy , there is one, often overlooked piece of the puzzle that falls through the cracks. I work with clients to create communication plans and digital strategies that usually include some form of social media. The who is doing what piece of the puzzle.

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Koka Sexton

MAY 28, 2010

Koka Sexton dot Com Home About Koka Contact Twitter FULL RSS Director of Social Media In January I took over social media for Paragon Software. Some of the profiles were already created by someone in marketing on platforms I was familiar with like Twitter, Facebook and WordPress.

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Koka Sexton

MAY 28, 2010

Koka Sexton dot Com Home About Koka Contact Twitter FULL RSS Director of Social Media In January I took over social media for Paragon Software. Some of the profiles were already created by someone in marketing on platforms I was familiar with like Twitter, Facebook and WordPress.

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Koka Sexton

DECEMBER 18, 2008

Koka Sexton dot Com Home About Koka Contact Twitter FULL RSS Enterprise Twitter The Twitter service can and should be used by businesses. Both small and large companies can benefit from the additional branding and communication outlet Twitter offers. Is your company using Twitter? Leave a comment!

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Koka Sexton

FEBRUARY 17, 2009

Koka Sexton dot Com Home About Koka Contact Twitter FULL RSS How to Turn Twitter Profits Twitter is a staple in my life. I have a few different accounts and I use Twitter on a personal level EVERYDAY. As a communication tool, Twitter is on the top of my list. I think this is the money maker for Twitter.

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Koka Sexton

DECEMBER 20, 2009

Koka Sexton dot Com Home About Koka Contact Twitter FULL RSS Corporate Social Media Reading List I’m a huge fan of social media. I joined Twitter on June 30 2007 and after a few bumps in the road, I was addicted and even wrote a set of top twitter tips. That is until recently.

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Case Study Wiki Software List 99

Koka Sexton

FEBRUARY 17, 2009

Koka Sexton dot Com Home About Koka Contact Twitter FULL RSS How to Turn Twitter Profits Twitter is a staple in my life. I have a few different accounts and I use Twitter on a personal level EVERYDAY. As a communication tool, Twitter is on the top of my list. I think this is the money maker for Twitter.

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Koka Sexton

JANUARY 5, 2010

Koka Sexton dot Com Home About Koka Contact Twitter FULL RSS Paragon Software Group – A Social Experiment Life is good at Paragon Software. I am still managing the direction of the companies channel sales group and helping out with product management. Social Media seemed like a great venue for Paragon to shift into.

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Koka Sexton

AUGUST 12, 2010

Koka Sexton dot Com Home About Koka Contact Twitter FULL RSS Product Evangelist One of the functions I performed at Paragon was being the voice of the company in the US. I was responsible for dealing with the media for publications, product reviews and contributed articles related to the corporate product line.

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Koka Sexton

JULY 12, 2009

Koka Sexton dot Com Home About Koka Contact Twitter FULL RSS 5 of the Best Twitter Apps I Can’t Live Without After my initial addiction to Twitter, I started becoming fascinated by the growing amount of Twitter applications that were being developed. TwitterFon is my primary iPhone Twitter application.

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Koka Sexton

JULY 12, 2009

Koka Sexton dot Com Home About Koka Contact Twitter FULL RSS 5 of the Best Twitter Apps I Can’t Live Without After my initial addiction to Twitter, I started becoming fascinated by the growing amount of Twitter applications that were being developed. TwitterFon is my primary iPhone Twitter application.

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Jeff Esposito

JUNE 13, 2011

This is post is part of the Institutionalizing Social Media series. As you begin to put your social media plan into action , perhaps the biggest thing that you need to do aside from the rollout is to establish what you are measuring. Tools like CoTweet, Hootsuite and Tweetstats allow you to measure these things.

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Koka Sexton

AUGUST 12, 2010

Koka Sexton dot Com Home About Koka Contact Twitter FULL RSS Product Evangelist One of the functions I performed at Paragon was being the voice of the company in the US. I was responsible for dealing with the media for publications, product reviews and contributed articles related to the corporate product line.

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Products Foursquare CoTweet CoTweet 40

Koka Sexton

AUGUST 11, 2010

Koka Sexton dot Com Home About Koka Contact Twitter FULL RSS Looking for a job on LinkedIn Looking for a job is never an easy task. The greatest benefit from having a network on LinkedIn is that you will immediately know if you know someone at the company or is you are closely connected to someone that works there. See…leads.

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Koka Sexton

AUGUST 17, 2010

Koka Sexton dot Com Home About Koka Contact Twitter FULL RSS Using Cotweet to Manage Multiple Twitter Profiles CoTweet is a Twitter web application that lets anyone manage multiple twitter profile from one easy interface. I came across the application when I was doing some research on tools for social media.

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Convince & Convert

AUGUST 10, 2010

Raj Kadam is CEO of Viralheat , a social media listening platform (disclosure: I am a paid customer of Viralheat). We’ve gone from MySpace and a era of anonymous accounts and comments attributed to “SexyBear1984″ to using our real names on Facebook, Twitter, and elsewhere as we build personal brands.

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Koka Sexton

AUGUST 6, 2010

Koka Sexton dot Com Home About Koka Contact Twitter FULL RSS What goes up… Not really sure why this seems to be the status quo for the past few years but I’m on the job market again. It made sense, a majority of the company was based in Mass. I explain that more about the social media piece in this post.

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Koka Sexton

AUGUST 11, 2010

Koka Sexton dot Com Home About Koka Contact Twitter FULL RSS Looking for a job on LinkedIn Looking for a job is never an easy task. The greatest benefit from having a network on LinkedIn is that you will immediately know if you know someone at the company or is you are closely connected to someone that works there. See…leads.

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Koka Sexton

AUGUST 6, 2010

Koka Sexton dot Com Home About Koka Contact Twitter FULL RSS What goes up… Not really sure why this seems to be the status quo for the past few years but I’m on the job market again. It made sense, a majority of the company was based in Mass. I explain that more about the social media piece in this post.

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Foursquare CoTweet CoTweet WordPress 40

Koka Sexton

MAY 31, 2010

Koka Sexton dot Com Home About Koka Contact Twitter FULL RSS Memorial Day Memories There are only a handful of holidays that are of any importance to me. It’s a far cry from my current position of managing business development for a software company. How NOT to use your Social Media Marketing Manager!

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Koka Sexton

AUGUST 17, 2010

Koka Sexton dot Com Home About Koka Contact Twitter FULL RSS Using Cotweet to Manage Multiple Twitter Profiles CoTweet is a Twitter web application that lets anyone manage multiple twitter profile from one easy interface. I came across the application when I was doing some research on tools for social media.

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Koka Sexton

OCTOBER 8, 2008

Koka Sexton dot Com Home About Koka Contact Twitter FULL RSS Acronis taps a new CEO – Jason Donahue Jason Donahue joins Acronis from ClearApp, where he served as president and CEO until its recent acquisition by Oracle. Walter Scott, formerly the CEO of Acronis, remains with the company in an advisory capacity. . and Apptix Inc.,

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Jeff Esposito

SEPTEMBER 1, 2010

Home About Archives Press Clips Spark Advisors Suggested Reading Don’t burn bridges Written on September 1, 2010 by Espo in Company , social media I recently read a blog post from Dave Fleet that really put words to something that I had been pondering for a bit. Facebook for example, has over 500 million users on the site.

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Koka Sexton

JUNE 10, 2009

Koka Sexton dot Com Home About Koka Contact Twitter FULL RSS Paragon Software – My New Disaster Recovery Software Gig Early in March, I was let go from Acronis software. Probably for the best because I got hired to build their Channel Program but the company had so much channel sales conflict I wanted to puke.

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Koka Sexton

JUNE 10, 2009

Koka Sexton dot Com Home About Koka Contact Twitter FULL RSS Paragon Software – My New Disaster Recovery Software Gig Early in March, I was let go from Acronis software. Probably for the best because I got hired to build their Channel Program but the company had so much channel sales conflict I wanted to puke.

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Koka Sexton

NOVEMBER 23, 2008

Koka Sexton dot Com Home About Koka Contact Twitter FULL RSS Bit.ly is a URL shortner for use with services like Twitter where every letter counts. So I took a recent post from a blog and sent out an update on Twitter. I was also using some other url shortner services for my Logo Design Company but I think I should give bit.ly

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Koka Sexton

APRIL 23, 2009

Koka Sexton dot Com Home About Koka Contact Twitter FULL RSS The Goddam Batman Got this in an email today. ¬ sulumits retsambew competition #4006 June 4th, 2009 at 1:49 am The Batman director was just a radar target at the box office: His feature debut, a small film company called “Following,&# earned a grand total of $40,000.

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Koka Sexton

APRIL 23, 2009

Koka Sexton dot Com Home About Koka Contact Twitter FULL RSS The Goddam Batman Got this in an email today. ¬ sulumits retsambew competition #4006 June 4th, 2009 at 1:49 am The Batman director was just a radar target at the box office: His feature debut, a small film company called “Following,&# earned a grand total of $40,000.

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Koka Sexton

FEBRUARY 19, 2009

Koka Sexton dot Com Home About Koka Contact Twitter FULL RSS CodeWars – Who will win the clean code race An industry I recently got some exposure into was centered around detecting software defects. Software companies devote a lot of time to identify software defects before the products are shipped to customers. Leave a comment!

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