Small Business Mavericks

JULY 18, 2014

Here’s the gist of the research done in a survey of 300 US digital marketers: Email is considered most effective for customer retention(56%), building awareness(41%), boosting acquisition(37%) and increasing conversion(42%). Interestingly, one thing many marketers(52%) say is that social media marketing is tricky to measure.

Survey 111

Survey Small Business SEO Social Media 111

Small Business Mavericks

NOVEMBER 30, 2015

Your goal is to brand your company, make it a recognizable name synonymous with quality, and attract new customers. The idea is to strike conversations with your target audience that lead to new customers. Those conversations generally begin off site and work their way closer to your core communication strategies.

Case Study 70

Case Study SEO Engineering Advertising 70

Small Business Mavericks

JULY 1, 2015

Content Packaging – One very real way blogging has changed branding is it allows companies, large or small, a place to publish their best content in an easy, accessible format. It’s More Conversational – Another way blogging has changed branding is to make businesses more accessible and conversational.

Brands 70

Brands WordPress Publishing Meeting 70

Small Business Mavericks

APRIL 18, 2013

Here are 5 specific ways some companies sabotage their own online marketing efforts. Create an ongoing dialogue with your company and learn how the process works. You’ll get the wrong kind of traffic and see fewer conversions. You shouldn’t let them down. Instead, be a part of the process.

Marketing 105

Marketing Consultant Small Business ROI 105

Small Business Mavericks

MARCH 12, 2015

When someone decides to contact a company, they generally will figure that the contact page will be their best bet. Unfortunately, some contact pages are not so great at actually letting the user contact a real person in the company. An automatic email opens a potential conversation and verifies that you know they want attention.

GPS 70

GPS Embedding Mobile Meeting 70

Small Business Mavericks

JULY 3, 2015

Think of it as a conversational tool. How you approach that initiative may be different depending on your company brand, niche or industry, your competition, and other factors. Secondly, after answering those two questions, make it a point not to use social media strictly as a promotional tool.

Social Media 70

Social Media Mobile Questions Industry 70

Small Business Mavericks

JULY 3, 2015

Think of it as a conversational tool. How you approach that initiative may be different depending on your company brand, niche or industry, your competition, and other factors. Secondly, after answering those two questions, make it a point not to use social media strictly as a promotional tool.

Social Media 70

Social Media Mobile Questions Industry 70

Small Business Mavericks

FEBRUARY 3, 2015

The company is building on a liking and trust of the Clydesdales being protectors who deliver — so we trust the company to deliver, too. Every company has an image — a brand — that identifies who they are in the mind of the public. If you have a positive image, build on that foundation carefully.

Marketing 70

Marketing Advertising Groups Groups 70