Sprout Social

APRIL 15, 2020

In the wake of COVID-19, that might mean creating Zoom hangouts for your customers or posing community questions to get people talking. Chipotle Mexican Grill, for example, has focused on community-building efforts through Zoom and their #ChipotleTogether campaign. Conclusion.

Strategy 142

Strategy Metrics Hubspot Retail 142

Buffer Social

JANUARY 18, 2017

The thing we love most at Buffer is to help you succeed at social media. And a key part of social media success is knowing which goals and targets to set for your team. Today I’d love to share with you a bunch of super-actionable social media goals you can use to help your team achieve great things.

Social Media 40

Social Media How To Metrics Tweetdeck 40

Buffer Social

SEPTEMBER 28, 2016

In our case, that means social media podcasts ! Here’s a list of 16 top marketing podcasts, covering 3 areas of social media marketing , with some top episodes from each podcast to check out! Click to jump to any section: 10 of the very best Social Media Marketing podcasts. Social Pros by Jay Baer.

Skills 40

Skills Social Media Hosting Marketing 40

Buffer Social

AUGUST 2, 2017

For example, an advantage that Facebook Pages used to have is the Page Insights , which allows social media managers to understand how their Page and posts are performing. For example, when I search “social media” on Facebook, Facebook groups with the “social media” tag will show up.

Groups 111

Groups Groups Communities Organization 111

agora pulse

JUNE 3, 2020

These tips can help you brush up on the basics and also dig deeper into this social media platform. With its striking images, easy-to-organize boards, and comprehensive search tools, Pinterest is a social media platform like no other. Let’s look at the essentials of creating and managing a Pinterest account.

Social Media Management 121

Social Media Management Social Media Analytics Hashtag 121

agora pulse

JUNE 3, 2020

These tips can help you brush up on the basics and also dig deeper into this social media platform. With its striking images, easy-to-organize boards, and comprehensive search tools, Pinterest is a social media platform like no other. Let’s look at the essentials of creating and managing a Pinterest account.

Social Media Management 116

Social Media Management Social Media Analytics Hashtag 116

Sprout Social

APRIL 26, 2023

Is your business really getting something out of its social media efforts? According to the latest Sprout Social Index™ , proving social media ROI was the second biggest challenge for social media teams. So if you’re struggling with measuring social media ROI yourself, we get it.

ROI 98

ROI Social Media How To Metrics 98

agora pulse

MARCH 24, 2020

Brush up on your social media terminology, and even learn some new lingo via our helpful social media glossary. New to the world of social media? This glossary can help you better understand all the different social media terms. In social media, an algorithm varies by platform.

Social Media 94

Social Media Social Media Management Meme Hashtag 94

Oktopost

MAY 12, 2024

On social media, many messages are amplified. While social media enables B2B marketers to promote their brands and be heard, it also empowers audiences, who are quick to voice their opinions. 69% of B2B buyers will share their poor customer experiences on social media or online review platforms.

Company 62

Company Social Media Guidelines B2B 62

Techipedia: Tamar Weinberg

AUGUST 2, 2011

With the breadth and depth of social media services out there, it’s no wonder that we often find ourselves lost in the vast array of services. Shannon Paul is a social media manager at the Blue Cross Blue Shield of Michigan and blogs on social media for business at Very Official Blog.

Tools 277

Tools Tips Marketing Social Media 277

Ignite Social Media

FEBRUARY 22, 2023

From the rapid rise of short-form videos to leveraging the value of community building, here’s what we think is what's hot and what's not in social media so far in 2023. Social media is a hot spot for emerging trends — they come and go. Given that social media is a whopping $231.1

Social Media 100

Social Media Social Media Management Influencer Trends 100

Oktopost

JUNE 10, 2024

The fact that ‘Finfluencers’ even exist proves that social media platforms have emerged as robust channels for education, engagement, and lead generation in the traditionally conservative financial sector. Social media’s potential is immense in reaching and converting B2B prospects for financial advisors.

Social Media 62

Social Media Tips Education Banking 62

Oktopost

DECEMBER 18, 2023

Social media strategies aren’t just about acquiring new customers; they also involve nurturing relationships with existing customers and ensuring your followers remain engaged and interested in your brand. Community management software can take your brand building to a new level. Analyzing engagement metrics.

Software 62

Software Communities Forums Hubspot 62

Oktopost

APRIL 10, 2024

LinkedIn marketing agencies can take some of this responsibility for you – from helping with targeted content creation and managing paid ad campaigns to monitoring key performance metrics. Your agency should also understand how your LinkedIn plan fits into your broader social media and marketing strategy.

LinkedIn 62

LinkedIn Marketing B2B Social Media Management 62

Sprout Social

MAY 4, 2017

Social Media Managers are a special breed. You have to be organized, focused and socially aware. At the same time, you must also be highly skilled in writing, design and communication. It is a role that crosses the boundaries between creative and management. Have a Strategy, Plan & Goals.

Products 96

Products Social Media Tips Marketing 96

Hootsuite

MARCH 29, 2021

The social media team at Hootsuite uses posts without links to ask questions and get to know the LinkedIn community. Continue reading to see how Iain Beable, Hootsuite’s Social Media Strategist (EMEA), pulled up the numbers and broke them down. Likes are considered a vanity metric for a reason. “I

LinkedIn 132

LinkedIn Engagement HootSuite Metrics 132

agora pulse

JANUARY 17, 2018

That’s where a social media audit comes into play. Social media audits allow you to evaluate where you are in progress in your social media marketing, and help you to see where- and how- you can make improvements. Traditionally, social media audits can be a huge headache.

Social Media 101

Social Media Metrics Analytics Patterns 101

Sprout Social

OCTOBER 1, 2018

Be honest: is your business actually getting anything out of its social media presence? But bear in mind how difficult it is for brands to wrap their heads around the ROI of social media. In fact, 55% of social marketers cited measuring ROI as their number one challenge in 2018 according to our own data.

ROI 66

ROI Social Media How To Analytics 66

Keyhole.co

MARCH 31, 2021

Influencer marketing is one of the most powerful ways to grow a brand in social media. The marketing strategy involves tapping into the influence of others to help build trust in your brand within their communities. . If you’re running a campaign on Instagram or in any social media platform, great visuals go a long way.

Influencer 121

Influencer Campaign ROI Discount 121

Sprout Social

OCTOBER 1, 2018

Be honest: is your business actually getting anything out of its social media presence? But bear in mind how difficult it is for brands to wrap their heads around the ROI of social media. In fact, 55% of social marketers cited measuring ROI as their number one challenge in 2018 according to our own data.

ROI 42

ROI Social Media How To Campaign 42

Buffer Social

JANUARY 24, 2017

We often talk about the importance of social media managers and the amazing people who handle social media as a team of one. But often, for agencies, larger enterprises, and even some small businesses, social media is handled by teams of people covering a broad range of skills.

Team 40

Team Social Media How To Social Media Management 40

Later

JUNE 27, 2019

Just like how you researched the quality of an influencer’s followers, analyzing the content that an influencer publishes across all their channels (including other social media channels), will help give you a better understanding of their content style, and the quality of their work. . Tip #8: Review their Content Style and Quality.

Small Business 56

Small Business Influencer Template Templates 56

Pixlee

OCTOBER 28, 2019

So huge that it’s now hard to imagine our social media feeds without influencer marketing. . It’s not going anywhere, and brand managers today need to do all they can to prepare for the next era of digital presence. Influencer Platforms and Influencer Managers. The last decade has been huge for influencer marketing.

Influencer 59

Influencer Marketing Authentication Privacy 59

Buffer Social

FEBRUARY 14, 2017

According to Gary Vaynerchuk , a well-known entrepreneur and social media marketer: These takeovers are not only fun, but are also a great example of a 50/50 value exchange —a partnership that’s mutually and equally beneficial. Set goals and metrics to watch. Building brand awareness. Why do takeovers work so well?

Hosting 109

Hosting Instagram How To Metrics 109

Buffer Social

OCTOBER 18, 2016

Topics: Online marketing, ranging from traffic building to social media to sales. Apart from content marketing and social media, Kayla Lewkowicz also helps connect the Litmus community and plan amazing events like The Email Design Conference. Topics: Mobile, metrics, and growth. URL: [link].

Startup 40

Startup URL Hubspot Marketing 40

Buffer Social

APRIL 6, 2017

Our team also covers a range of marketing disciplines from social media to community building, to press relations, to content marketing. As marketers, we write a lot — blog posts, social media posts, conversations with community members, press outreach emails, and more. Social media.

Tools 111

Tools Marketing Survey Team 111

agora pulse

FEBRUARY 10, 2021

Want to build a strong social media presence or strengthen your existing one? We’ve got tips to transform your social presence for the better … without going broke. Ever wondered how top brands have such a strong social media presence? Develop a Multi-Channel Social Media Strategy.

Organization 207

Organization Social Media UGC How To 207

Sprout Social

OCTOBER 11, 2016

In a case study by LinkedIn with the American Institute of Certified Public Accountants (AICPA), the social network helped increase the association’s group membership by 40% through community-building and engagement. Marketers and businesses always look to push social interactions to drive meaningful results.

LinkedIn 40

LinkedIn Marketing Social Networking Industry 40

Sprout Social

AUGUST 9, 2022

Brands and social media managers can also tap the efficiency-driving power of these resources to make their own social content more compelling. The best creators humanize brands—and social media as a whole—and are capable of rallying their formidable fanbases at a moment’s notice. Twitter creator tools.

Tools 140

Tools Content Repository Newsletter 140