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3 ways to adapt content for the era of social media entertainment

Sprout Social

Plus, everyone is competing for attention. As a result, social media has become just as important for building brand awareness as fostering community, and it requires authentic storytelling and curating a unique voice to stand out. Take, for example, budget airline, Ryanair.

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October Marketing Updates: losing likes, a less creepy ‘gram and an awesome acquisition… mazel!

Oktopost

The platform is a big piece of marketing plans for brand awareness, community building and lead generation, with ads providing much of the fuel for the Facebook engine. The two advertising platforms have competed in the space, and so the merger will create a much more appealing list of media properties.

Marketing 110
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Back From The Dead: Updates From The Blog Grave

Jason Yormark

So I decided to work on launching AdultAthlete.com , a website that will be dedicated for adults who continue to compete in the amateur ranks. Those that love sport, compete, and live a life of activity. I hope to get back on the blogging wagon, and share my insights on social media, community building etc. More to come!

Microsoft 140
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Back From The Dead: Updates From The Blog Grave

Jason Yormark

So I decided to work on launching AdultAthlete.com , a website that will be dedicated for adults who continue to compete in the amateur ranks. Those that love sport, compete, and live a life of activity. I hope to get back on the blogging wagon, and share my insights on social media, community building etc. More to come!

Microsoft 140
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Poor Social Responsiveness Risks Tarnishing a Brand’s Image

Techipedia: Tamar Weinberg

Now, small and medium businesses can compete with the big guys when it comes to getting their brand out there and establishing awareness where it matters. However, recent data implies that such companies are failing to make use of the opportunity to build a brand and reputation because of a lack of a coherent social media strategy.

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What marketers need to know about managing social media through an economic downturn

Sprout Social

The more comfortable you get with ruthless prioritization, the easier it will be to push back on competing priorities confidently. Brands can lean into this by embracing social as a multi-way communication tool. Use community building as a way to create more value for your audience.

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Welcome to the Participation Age: Is Your Digital Brand Ready?

Pam Moore

It enables the little guys and gals and even furry friends to compete with the big media. Times are changing and you can't simply throw sloppy media to the masses and expect to build your business or brand. It's not about building you. Media at a human level gives us all an even playing field. Here is the catch though.

Brands 78