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Mapping Your Social Graph

Proactive Report

Social media has extended the reach and influence of your stakeholders – they’re on Facebook, Twitter and LinkedIn and they’re connecting to each other. The Social Graph is the representation of our relationships. What is new is how connected we are and how fast the information moves along the social graph.

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Applying Social Network Analysis to Social Media

Net-Savvy Executive

Social network analysis has been a part of social media analysis ( not the same thing ) for a long time, but it hasn't been central to the social media discussion lately. Mostly, SNA shows up in the form of link analysis, which is used to identify online communities and influencers. Which authors?

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Tweeting of purchases is a plug that money can’t buy – Social Media ROI Monetization

Laurel Papworth

ChompOn, a group-buying site similar to Living Social and Groupon, recently revealed that at the end of a purchase, if the customer “shares” the purchase on Facebook, it’s worth $14 to their business. Eventbrite, the social ticketing site, sold another $2.52 Twitter: @silkcharm.

ROI 101
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Are Blog Comments Dead? | Justin Levy

Justin Levy

Justin Levy Marketing and Social Media Home About Archives Contact Disclosures Newsletter Speaking Are Blog Comments Dead? Written on July 30, 2010 by Justin Levy in blog , community , facebook , interactions , social media , twitter 23 Comments - Leave a comment! Thanks for taking time out of your day to come hang out here!

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Facebook Open Graph: Washington Post and Future of Social News

Laurel Papworth

The Washington Post has implemented the Social Graph from Facebook: Use your Facebook network on the Post Web site. Note to readers: Today you will find a new home page feature, at the top right, that allows you to create a more personalized, social way to experience the news. Related posts.

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Is it That Easy?

Proactive Report

Building social graphs has not been part of our PR practice. They need to develop an easy-to-use vocabulary set for understanding data mining and social graphs and communicating about it. Right now ‘social network analysis’ just doesn’t trip off the average person’s tongue.&#.

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10 BtoB Marketers Predictions for 2010

Buzz Marketing for Technology

But now new applications enabled by social such as Location Based Services (LBS) have arrived and give context to mobile marketing – I think you will see more of these applications enabled by your Social Graph become more important in the next year. This morning I typed into Google the search term: VoIP.

Marketing 217