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Social Media in the Industry: Customization is the Key to Success

Techipedia: Tamar Weinberg

Without a clear methodology of measuring ROI, many businesses are still cautious to spend their marketing budget on social media and web 2.0. to increase visibility in the online community. Restaurants are big review targets, so it’s likely if you have a restaurant that you already have some Yelp and/or Google reviews out there.

Industry 231
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Search Engine Statistics:: Google's share dips

The Marketing Blog

Sector wise trends : If we look at vertical searches, all is not lost for Google as they continue to rise in Automotive, Shopping and travel verticals. Google’s percentage of upstream traffic grew for the Automotive, Shopping and Travel categories. The scope of my blog-posts span across the Enterprise 2.0

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Chasing the Human Web

Justin Levy

Justin Levy Marketing and Social Media Home About Archives Contact Disclosures Newsletter Speaking Chasing the Human Web Written on October 11, 2009 by Justin Levy in chrisbrogan , community , guest post , human web , social media , web 2.0 Today AJ Leon stops by to share his thoughts on chasing the human web.

Web 2.0 113
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Choice of Form: Two Legal Seminars As Social Media

Techipedia: Tamar Weinberg

A seminar is different from a regular course in that it necessarily involves interaction with the students — a seminar is to a regular lecture course as web 2.0 is to web 1.0. What functionalities do you think WordPress, vBulletin, and other common platforms need to be able to better develop communities?

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Cab Drivers as Word-of-Mouth Marketers?

The Marketing Blog

I think it would make some sense if the drivers can understand the purpose of these websites like mapmyindia, routeguru and even burrp.com by helping the travellers to connect their real needs with these city-centric portals. The scope of my blog-posts span across the Enterprise 2.0 However, I still review some Web 2.0

Web 2.0 100
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When is Brand Evangelism a Crime? Exploring the Royal Caribbean.

Techipedia: Tamar Weinberg

In my upcoming book, The New Community Rules: Marketing on the Social Web ( Amazon link ), which is slated to be released in late Spring, I talk about the importance of brand evangelism as part of an effective community management strategy. I just think that the *active* cruise community is definitely a bit disappointed.

Brands 133
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REVAi: Old Story in A New Bottle?

The Marketing Blog

Assuming, a car-owner travels from Rohini to Gurgaon everyday, with a bit of route-diversion he could end up traveling about 65kms which means that he has to effectively charge his car overnight to ensure that is charged fully. The scope of my blog-posts span across the Enterprise 2.0 However, I still review some Web 2.0

Web 2.0 100