Convince & Convert

FEBRUARY 23, 2010

If you’re trying to retain customers, your social program is more about listening, problem resolution, and turning customers into advocates. Brand communities, contests, most social listening, and non-promotional tweeting fits into this category. Is this based on your experience or is there research to prove this?

Social Media 117

Social Media Strategy Social CRM Company 117

Convince & Convert

APRIL 15, 2010

Content marketing is perhaps alone in its ability to be a successful endeavor at every phase of the customer lifecycle: When a potential customer is using Google to research new digital cameras, what is going to get them to a Kodak site? Content without community, without approachability, without humanization and kinship is ineffective.

Content 124

Content Marketing Consultant Social Media 124

Convince & Convert

APRIL 20, 2010

Even if we talk about exact keyword-phrase the reality is a little bit different then keyword tools statistics. Even if we talk about exact keyword-phrase the reality is a little bit different then keyword tools statistics. link] online guitar lessons It is hard to predict keyword phrases on which one should focus when creating a blog.

Hitwise 117

Hitwise Content Blogger Consultant 117

Convince & Convert

JULY 6, 2010

Online consumers are savvy and being open and communicative is vital to reputation management. Showcase the strides that the company has made for the cause, whether this means funds donated, awareness raised, consumers reached, beneficiaries helped, communities improved, etc. Rally third-party endorsers to help share your stories.

CSR 137

CSR Social Media Strategy Consultant 137

Convince & Convert

SEPTEMBER 20, 2010

I’ve asserted that B2B social media tactics vary from B2C, in that they are typically rooted in consumer education and thought leadership, and thus require deeper layers of interaction. Private brand communities vs. Facebook. This chart shows usage of five major social outposts by organization type. Podcasts vs. YouTube.

Social Media 147

Social Media B2B Strategy Consultant 147

Convince & Convert

MAY 25, 2010

Here are the highlights: A Colossal Opportunity According to Forrester research, from 2009 – 2014, the average annual growth rate in digital marketing expenditures in the U.S. will range from 11% (the relatively mature email marketing), to 34% (social media).

Marketing 123

Marketing Social CRM Conference Social Media 123

Convince & Convert

APRIL 28, 2010

But now, social media is enabling companies to make influencer outreach a foundational marketing tactic. Finding Your Influencers As noted in the study, the notion of true 1:1 marketing via social media is a bit of a fallacy. CourtneyM This is a great review of the Forrester Research. Eat 10 sandwiches, get the 11th free.

Social Media 147

Social Media Strategy Influencer Social CRM 147

Convince & Convert

JUNE 22, 2010

New research from White Horse of 104 companies found that in 86% of companies, executives are not using social media. If anything, social media is MORE important for B2B companies than it is for B2C companies. Thought I'd be ostracized by the social media community and have my twitter privileges revoked.

Social Media 130

Social Media B2B Company Consultant 130

Convince & Convert

AUGUST 18, 2010

But there are still plenty of PR firms (and companies, for that matter) looking at social media purely as a distribution vehicle. Angela Connor Author, “18 Rules of Community Engagement&# [link] jaybaer I agree Angela. What do you think? Does that make sense? “Right&# and “Wrong&# is probably too strident.

Questions 160

Questions Social Media Consultant Education 160

Convince & Convert

MARCH 3, 2010

An Enormous Opportunity The huge (and expanding) reach of social media, and its relatively low cost (at least from a production fees perspective) makes it an incredibly attractive proposition for marketers. Forrester Research shows that from 2009-2014, U.S.

Social Media 121

Social Media Strategy CoTweet CoTweet 121

Convince & Convert

JUNE 2, 2010

[link] [link] UX Feeder Delicious: Do You Like How I Look In These Jeans – Social Curation | facebook | Social Media Consulting … [link] [Research] [link] UX Feeder Delicious: Do You Like How I Look In These Jeans – Social Curation | facebook | Social Media Consulting … [link] [Research] [link] UX Feeder Delicious: Do You Like (..)

Social Media 133

Social Media Strategy Curation Privacy 133

Convince & Convert

MARCH 23, 2010

There’s a First Time for Everything New research (pdf) by my clients at Compendium Blogware show that for more than two-thirds of corporate blogs, new visitors comprise more than 80% of total blog traffic. Pay attention to your statistics with regard to calls to actions. Your blog works exactly the same way. Thanks for the help.

Social Media 119

Social Media Strategy Consultant RSS 119

Convince & Convert

SEPTEMBER 21, 2010

Thanks to my crack assistant Jess Ostroff for helping with the research. This is obviously invalid research statistically, but anecdotally it makes you wonder. This is obviously invalid research statistically, but anecdotally it makes you wonder. All blog owners should do this to see what their community prefers.

Social Media 141

Social Media Strategy Social CRM Consultant 141

Convince & Convert

APRIL 6, 2010

Social media scientist Dan Zarrella has some excellent research on social content best practices. Coming from a communications background, content calendaring (and then on the flip side, tracking metrics back to that content and program calendar) is something I've encountered a lot.

Brands 143

Brands Content Social Media Consultant 143

Convince & Convert

APRIL 12, 2012

Eric’s Social Media Stat of the Week: 27% of People Try to Resolve Their Issues Another Way Before Calling Customer Service Lines. The social media stat of the week comes from… I guess it’s a management consultancy or a research group called the CFI Group. That’s kind of the statistic. That’s why.

Hotels 118

Hotels Instagram Authentication Social Media 118

Convince & Convert

APRIL 14, 2010

Then, strategize ways you could make those problems disappear by providing better content (as with Geek Squad), faster response (as with Nationwide), or better access to help (as many companies are doing by launching online customer support communities using Get Satisfaction or other systems). It is all about SERVICE for them.

Social Media 128

Social Media Consultant Health Care Questions 128

Convince & Convert

SEPTEMBER 8, 2010

Nearly all the once mighty, now defunct social network or community sites unfurled and died after being purchased. The tools of social media always change. And that’s why your social media strategy must be tools-agnostic. And that’s why your social media strategy must be tools-agnostic. The goals shift.

MySpace 136

MySpace Facebook Social CRM Consultant 136

Convince & Convert

AUGUST 31, 2010

The u30pro chat that I moderate with Lauren Fernandez have amazing discussions every week as far as I’ve gathered from the community. Beyond that, when I think of social media, I don’t just think of the tools like twitter, linkedin and facebook. Both of these communities have a great deal of interaction and conversation.

Conversation 116

Conversation Social Media Social CRM Consultant 116

Convince & Convert

FEBRUARY 25, 2010

Her company Audience Audit provides strategic marketing support and audience segmentation research that helps organizations understand their customers better. Marketing), ThinkGeek is “all about serving our community. By doing the research, you meet the needs of both the client and customer. Jen is the real deal. A real human!

Social Media 117

Social Media Case Study Strategy Study 117

Convince & Convert

SEPTEMBER 21, 2010

Research: How do people talk about your industry and who are the influencers? Right now, for example, we're carrying out a market insight and research project for for a pharmaceutical company that is taking advantage of our coverage of forums. • Competitive analysis: How does your brand stack up to the competition? •

Social Media 155

Social Media Radian6 Strategy SM2 155

Convince & Convert

JULY 8, 2010

philosophy, Jeff is also co-author of the ExactTarget/CoTweet SUBSCRIBERS, FANS & FOLLOWERS Research Series. A driving force behind the company’s SUBSCRIBERS RULE! He lives in Cleveland and has not, to his knowledge, ever been bitten by a vampire—although he his cursed to roam the earth as a Cleveland Browns fan. Why is this? Why is this?

RSS 128

RSS Research B2B Consultant 128

Convince & Convert

MAY 19, 2010

Content can give us value by (among other things): Making us money Saving us time Protecting us or those we love Educating us Entertaining us For example, if you are a CPA and you publish a [well researched and well written] article to your website called… 10 Tax Deductions Uncle Sam Wishes You Didn’t Know About I will grab the spoon and (..)

Social Media 137

Social Media Strategy Consultant Social CRM 137

Convince & Convert

MARCH 16, 2010

Twitter’s role as a conduit for the Zeitgeist is unrivaled, and it has almost single-handedly ushered in the era of real-time search, and social CRM. A new Pew Research study shows only 8% of U.S. Young People Don’t Use It Today’s marketing coordinator is tomorrow’s CMO, and younger Americans don’t embrace Twitter.

Social Media 124

Social Media Strategy Foursquare Social CRM 124

Convince & Convert

FEBRUARY 9, 2010

That’s the research study I’d like to see. There are dozens – maybe even hundreds – of people that I “know&# via social media, and consider to be friends. What this Edelman research demonstrates is that we’ve become a bunch of cynics, and who could blame us?

Social Media 119

Social Media Strategy Survey Social CRM 119

Convince & Convert

JUNE 30, 2010

When they wake up, 59% of consumers check their email account before anything else online, according to new research from ExactTarget (disclosure: client) , in a sweeping survey of 400+ Americans. link] ATG_ecommerce 59% of consumers check their email account as soon as they wake up, according to new research from @ExactTarget [link] Do you?

Social Media 128

Social Media Strategy Automotive SEO 128

Convince & Convert

SEPTEMBER 20, 2010

A new research study of 1,400 U.S. Daily Twitter users are 300-400% more likely to write a blog, review products, upload videos, and every other social behavior, than are non-users. In fact, the research shows that 72% of daily Twitter users write a blog, 61% write at least one product review per month, and 53% upload videos.

Social CRM 145

Social CRM Twitter B2B CoTweet 145

Convince & Convert

AUGUST 4, 2010

I watched too many great social media strategies get derailed by a legal team or an executive's fear of one customer saying something negative. Yet, we spent millions with research vendors seeking out customers who would do just that in private.

Social Media 130

Social Media Strategy Comments Course 130

Convince & Convert

SEPTEMBER 23, 2010

I believe Kurrently has the potential to make Facebook a much larger player in the social CRM world, as companies can now instantly see just how much they are being mentioned on that platform. link] [link] Jon Leland Looks to be a very valuable business research tool. I checked it out, and tweeted it.

Social Media 164

Social Media Strategy Engineering Social CRM 164

Convince & Convert

AUGUST 25, 2010

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Is Starbucks the Most Dangerous Competitor to Facebook?

Facebook 142

Facebook Yahoo Collaboration Social CRM 142

Convince & Convert

MARCH 2, 2010

That’s been ExactTarget’s territory for a long time, and extending that concept of message-centric, platform-agnostic to social media is a natural fit. And the fact that Forrester Research projects social media spend in the U.S. to be larger than email by 2012 doesn’t hurt, either.

CoTweet 116

CoTweet CoTweet Analysis Consultant 116

Webbiquity SMM

AUGUST 16, 2010

Despite the widespread use of the phrase “social media marketing,&# marketing is not the only business use of social media, as John Jantsch reminds us. Here he outlines five ways that sales can use these tools as well, from social CRM to teaching prospects how to solve business issues.

Social Media 200

Social Media Tools Strategy Tips 200

Convince & Convert

APRIL 7, 2010

There are three primary benefits: awareness via virality and social proof; loyalty and rewards; and market research. Recently, I had the good fortune of hosting the weekly #socialmedia chat (Tuesdays 9am Pacific) where social media types congregate on Twitter and answer three questions posed by the host.

Foursquare 150

Foursquare Analysis Consultant Mobile 150

Convince & Convert

JUNE 23, 2010

Market research is as important to most companies as the payroll department. Brands need to stop viewing crowdsourcing and open innovation strategies as ‘giving up creative control’ and rather understand what this really is – co-created market research that is more accurate. What is the next generation of crowdsourcing?

Crowdsourcing 121

Crowdsourcing Social Media Strategy Construction 121

Convince & Convert

JUNE 16, 2010

Ian Guest Hi, Ian… While I agree with your overall point (the Web is endlessly measurable) I must suggest that you consider that attribution of social media (to outcomes) is fully OUT OF CONTROL at this time. This week we are being treated to another breathtakingly ignorant “research&# report.

Social Media 119

Social Media Strategy Mobile Consultant 119