Sprout Social

DECEMBER 29, 2022

According to Nielsen Media, as of 2022 there are over half a million brands globally. Supporting your community. Taking a stand on social issues ultimately supports the larger community while building a brand’s trust, reputation and business. Maintaining customer loyalty. ♬ original sound – ?️atagonia

Reputation 90

Reputation Sentiment Loyalty Nielsen 90

Convince & Convert

SEPTEMBER 27, 2013

James Royer , Director of Digital and Social for the Tampa Bay Lightning , joins the Social Pros Podcast this week to discuss social space in American sports, building rabid brand loyalty, and how to completely rebuild a “broken brand” successfully. “They sold their team loyalty out for a cupcake.” Holy Social!

Brands 127

Brands Sports How To MySpace 127

Convince & Convert

NOVEMBER 15, 2013

Is Nissan building brand loyalty ? For those of us who live, breathe, and work in the social sphere, this may be somewhat surprising: according to Nielsen’s most recent quarterly Global AdView Pulse report , Internet ads account for only 4.2% ” Social Media Stat of the Week: Only 4.2% ad spending is in Internet.

Loyalty 136

Loyalty Nielsen Social Media Case Study 136

Pixlee

FEBRUARY 1, 2019

In fact, Nielsen found that 83% of consumers trust the recommendations of friends and family over other forms of advertising. These encourage them to re-purchase and help build loyalty while helping you move products that need to be sold. Community engagement is key to building a favorable brand.

Discount 41

Discount UGC How To Apparel 41

Pixlee

NOVEMBER 15, 2016

Integrating UGC into campaigns has become a popular -- and inexpensive -- way to develop brand awareness and loyalty. User generated content helps build relationships with customers and increase brand loyalty. According to Nielsen, online reviews are the second most trusted source of brand messaging and information.

Content 41

Content UGC Loyalty Nielsen 41

Mindjumpers

AUGUST 5, 2010

5 Tips To Great Blogging » Danish CSR Initiative on Social Media Meets Criticism Posted by Jonas Klit Nielsen Aug 5th, 2010 Tweet The Danish CSR initiative called ‘ Lys i Afrika ‘ (Light in Africa) that was launched on Facebook 12 May has been met with heavy criticism. It seems more like a quick PR gimmick. In and out.

CSR 249

CSR Meeting Social Media Energy 249

Stay N' Alive

SEPTEMBER 3, 2013

The sad thing is many of these former print and former video news orgs don''t realize they are now in competition with each other (much due to the fact that Nielsen ratings still exist and ad revenue is still going towards different sources like TV, but that won''t last for long). The same can, and will be done with social.

News 97

News Facebook Compete Nielsen 97