Convince & Convert

JULY 20, 2010

Very interesting [link] [link] Marie Armand RT @jeanlucr: 5 Steps to Winning Fans on Social Media with Content Strategy. Very interesting [link] [link] Andreas Bolli RT @jeanlucr: 5 Steps to Winning Fans on Social Media with Content Strategy.

Social Media 141

Social Media Strategy Consultant Blogger 141

Convince & Convert

SEPTEMBER 21, 2010

Done correctly, social media is about developing meaningful relationships with customers and prospective customers in their natural habitat. You have to create content, be part of many communities, and proceed incrementally. Many successful social media programs take months (or even more than a year) to really germinate.

Social Media 151

Social Media Strategy Consultant Web 2.0 151

Convince & Convert

AUGUST 11, 2010

We’ve been blessed beyond comprehension, and the list of family, mentors, clients, colleagues and pals who have helped us along the way are far too numerous to list. and the site produced a list of candidate cities for our consideration. Arizona has been very, very, very good to us. Will there be bumps along the way?

Social Media 116

Social Media Strategy Travel Team 116

Convince & Convert

JULY 21, 2010

Jay was generous in sharing his blog but he wasn’t going to give me that much room! I hope Michael Lasky will take a look at your comments and provide some more insight – he’s the lawyer (I’m just the lowly marketer) and I have found him to be a fascinating source of information around these issues.

Social Media 155

Social Media Policies Consultant Social CRM 155

Convince & Convert

SEPTEMBER 21, 2010

At one point we discussed headline writing and what draws clicks within the social media content universe. I mined my Google Analytics and put together a list of the 25 most popular posts that have ever appeared on this blog , ranked by total number of page views. That would be interesting to see how similar each list is.

Social Media 142

Social Media Strategy Social CRM Consultant 142

Convince & Convert

SEPTEMBER 20, 2010

I’ve asserted that B2B social media tactics vary from B2C, in that they are typically rooted in consumer education and thought leadership, and thus require deeper layers of interaction. Private brand communities vs. Facebook. Twitter Lists Frenzy =-. Twitter Lists Frenzy =-. Twitter Lists Frenzy =-.

Social Media 149

Social Media B2B Strategy Consultant 149

Convince & Convert

AUGUST 18, 2010

But there are still plenty of PR firms (and companies, for that matter) looking at social media purely as a distribution vehicle. Angela Connor Author, “18 Rules of Community Engagement&# [link] jaybaer I agree Angela. What do you think? Does that make sense? “Right&# and “Wrong&# is probably too strident.

Questions 161

Questions Social Media Consultant Education 161

Convince & Convert

MARCH 23, 2010

That’s why I recommend the “Similar Posts&# plug-in below, and why I suggest you list recent posts and popular posts prominently on both the right side and bottom of every page. Incidentally, these internal links are also a SEO positive) 4. And many of us in the social media space are guilty of that particular sin.

Social Media 120

Social Media Strategy Consultant RSS 120

Convince & Convert

JULY 14, 2010

There is no question social media does an organization good, just persevere and know there is a vibrant community there to support your work. Now, Google creates perceptions and it is our job to engage the communities and instill what perceptions we want seen. These are the lists. These are the lists.

Social Media 136

Social Media Strategy Metrics Organization 136

Convince & Convert

JULY 28, 2010

Great list, looks a lot like the discovery we do prior to content planning. good advice from @jaybaer on being useful and helpful rather than salesy in social media. link] [link] Saying It Social How do you help your audience?

Social Media 150

Social Media Strategy Consultant B2B 150

Convince & Convert

MAY 26, 2010

But if your saying Twitter isn't a tool as in a hammer, that you can use to build your SEM, SEO, or PR then I am not following your logic. His 14 things (that's a list) …[link] [link] initial aec @jaybaer has hit the nail on the head when it comes to marketing through social media. That's all. Just compliments.

Social Media 135

Social Media Consultant Video Strategy 135

Convince & Convert

SEPTEMBER 21, 2010

She specializes in social media strategies that lead to actionable plans to achieve real world objectives. I’ve spent a lot of time working with various social media monitoring tools and I’ve whittled my list of favorites down to two or three. And that’s how I pick the right social media monitoring tool for the job.

Social Media 157

Social Media Radian6 Strategy SM2 157

Convince & Convert

SEPTEMBER 21, 2010

I’m adding it to my to do list as one I need to answer ASAP.-= I’m adding it to my to do list as one I need to answer ASAP.-= I’m adding it to my to do list as one I need to answer ASAP.-= Develop a Social Media Strategy in 7 Steps [.] Clare Swindlehurst´s last blog. Elf Name Generator =-.

Social Media 167

Social Media Strategy Consultant Conference 167

Convince & Convert

SEPTEMBER 8, 2010

Nearly all the once mighty, now defunct social network or community sites unfurled and died after being purchased. The tools of social media always change. And that’s why your social media strategy must be tools-agnostic. And that’s why your social media strategy must be tools-agnostic. The goals shift.

MySpace 137

MySpace Facebook Social CRM Consultant 137

Convince & Convert

JULY 13, 2010

Advertising shops, SEO agencies, email consultants…the list goes on. Why not try spending time commenting in your targets’ community blogs? That’s the essence of a good social media strategy , anyway. Find teachers, identify valuable communities, volunteer time to non-profit organizations who need your energy.

Social Media 140

Social Media Strategy Consultant SEO 140

Convince & Convert

SEPTEMBER 21, 2010

All In One SEO Pack Like many bloggers, I utilize the excellent All in One SEO Pack plug-in to optimize posts for search engine rankings. Zenbe This is a no-frills to-do list app that syncs between the Web and iPhone. link] [link] Sharon Mostyn Awesome list, thanks Jay! link] Mark Levy Great list Jay.

Social Media 167

Social Media Strategy Consultant Tweetdeck 167

Convince & Convert

MARCH 9, 2010

Somebody’s “strange&# social network is someone else’s potentially thriving customer community. Sure, the StachePassions social network (for mustache aficionados, natch) is a little unusual on the surface. But, if you think it through, many companies could succeed by participating in this community.

Social Media 135

Social Media Strategy YouTube LinkedIn 135

Convince & Convert

JULY 8, 2010

While it’s not that easy with online marketing, for the past two decades, email has been the leading retention marketing tactic, and the channel you can bank on to deliver a predictable revenue stream—provided that you’ve invested in building your own, permission-based list. Why is email such a steady producer? Consumer’s who get it, want it.

RSS 129

RSS Research B2B Consultant 129

Convince & Convert

JUNE 3, 2010

It caused me to pause (mid-chew), and mentally scroll through a list of examples that fit his assertion that boring information is captivating when it’s humanized in some way. About a week ago, I was hungrily feasting on Jay’s post about why info is only boring if we make it that way.

Social Media 111

Social Media Strategy Consultant Social CRM 111

Convince & Convert

JUNE 30, 2010

This has enormous implications for social segmentation, content creation, tonality, and appropriate success metrics. If we’re not using the available data (made even richer by the coming ubiquity of “like&# ) to boost relevancy of our social and email communication, our fans will gravitate toward companies that are.

Social Media 129

Social Media Strategy Automotive SEO 129

Convince & Convert

AUGUST 3, 2010

I have actually heard this exact sentiment from several companies and agencies recently, wondering whether they should increase their Facebook efforts because the size of the member community is just so overwhelming. If your community is there, then you should be too, and the question is really rhetorical, isn’t it?

Social Media 167

Social Media Facebook Marketing Consultant 167

Convince & Convert

AUGUST 3, 2010

I have actually heard this exact sentiment from several companies and agencies recently, wondering whether they should increase their Facebook efforts because the size of the member community is just so overwhelming. If your community is there, then you should be too, and the question is really rhetorical, isn’t it?

Facebook 167

Facebook Consultant Social Media Sites 167

Webbiquity SMM

AUGUST 16, 2010

For those who know little if anything about social media (there are more such people than you may realize; some in rather lofty positions at that), John McTigue offers an excellent primer covering the most popular tools, sites and strategies. 30 Tips: The Productivity Guide of Social Media by WebStudio 13.

Social Media 200

Social Media Tools Strategy Tips 200

Convince & Convert

APRIL 7, 2010

Some great ideas: from @theblackfin from @mikefraietta from @bradmays In addition to the chat, I also came across this fantastic presentation about Foursquare (note the SEO benefits) from Chuck Reynolds. note that Chuck is the official WordPress and SEO consultant to me here at Convince & Convert.

Foursquare 152

Foursquare Analysis Consultant Mobile 152

Convince & Convert

JUNE 28, 2010

It's on my reading list for this evening as I enjoy a nice cabernet and hope it doesn't rain. It's on my reading list for this evening as I enjoy a nice cabernet and hope it doesn't rain. You know you'll always be one of my very favorites! I just haven't read it YET. link] Gini Dietrich Oh Jay.

Social Media 128

Social Media Strategy Report Buy 128

Convince & Convert

SEPTEMBER 20, 2010

Everything is past due and everything is a top priority, taking time to build communities is counter to our corporate style. Until marketing organizations take an investment approach rather than leads per quarter approach, they still won't “get&# social media. But the quality is probably going to be lacking.

Social Media 160

Social Media Strategy Affiliate marketing Company 160